AI, the latest technology powerhouse, is rapidly changing almost every technology we are using. Keeping up with this quick transformation is daunting yet mandatory to stay on track.
In this blog, we will showcase seven popular podcasts of experts and critics to give you a platform for a well-rounded understanding.
But first – how can AI-focused podcasts benefit you?
Benefits of Listening to AI Podcasts
AI has infiltrated almost every phase of our lives, be it education or e-commerce, business or product development. The core benefits of listening to an AI podcastcan be summarized in these points:
Gain from Expert Insights
AI experts hosting such podcasts deliver fresh insights on new developments in neural networks, machine learning (ML), and other facets of AI.
Educational Potential
AI podcasts serve as one of the best educational tools with a lot of learning potential – and you can listen to them on the go or while working on repetitive chores.
Implementing Ideas
The best AI podcasts can change the way you look at AI and its applications. In fact, new methods of developing AI-driven services can help you transform your way of executing professional responsibilities.
Screen Time Reduction
Listen to AI podcasts to reduce screen time and go for a digital detoxification. You can also connect with communities with the same mindset and indulge in meaningful discussions.
These benefits hold value when you choose the best AI podcast channels to listen to. And how can you choose the best AI podcasts? Let’s find out.
Criteria for Choosing the Best AI Podcasts
These criteria will assist in sorting the right AI podcast channels and platforms.
Host Credibility
The podcast host’s background matters a lot. We looked for hosts who have real experience working with AI, either as researchers, developers, or industry professionals. Hosts who understand AI concepts can ask better questions and explain complex ideas in ways that make sense to listeners.
Guest Quality
The value of a podcast also depends on the expert being interviewed. The best AI podcasts feature respected industry experts, innovative thinkers and people actively working on modern AI concepts.
Content Depth
Good AI podcasts go beyond surface-level discussions for beginners and experts. They should explain not just what is happening in AI but why it matters and how it works. The best podcasts will balance technical aspects, problems or pain points, and practical applications. These podcasts will help you visualize a bigger picture.
Release Frequency
As mentioned, AI is evolving at an exponential rate. Podcasts with consistent releases will only keep up with that pace. They don’t let listeners wait by publishing episodes regularly. A steady release also reflects on creators’ commitment to the listeners.
Production Quality
Clear audio, good editing, and a well-organized conversation format make learning easier. Good podcasts preserve these traits and make the podcasts engaging.
Keep these criteria in mind and read this precise list of AI podcasts to start your journey of learning.
Best For: Practical AI applications, business automation, and AI agent technology
Overview: Jotform’s AI podcast scouts AI agent technology, implementation strategies, and real-world applications across various industries.
Key Features:
Regular episodes featuring industry experts and innovative AI use cases
Practical demonstrations of the latest AI tools and technologies
Focus on business applications and productivity enhancements by comparing AI tools
Accessibility: Spotify, Apple Podcasts, YouTube, Amazon Music
Why It’s a Top Pick for 2025
AI Agents discusses AI implementation in different industrial and professional spheres. It provides actionable insights for businesses looking to implement AI agents for productivity, customer service, and automation.
Best For: Business leaders, executives, and decision-makers seeking practical AI implementation strategies
Overview: A weekly podcast cutting through AI hype to deliver factual trends and insights specifically tailored for business and government leaders.
Key Features:
Interviews with AI executives, investors, and researchers
Focus on ROI-driven AI applications with real business value
Strategic AI considerations for organizational planning
Accessibility: Apple iTunes, SoundCloud, Google Play, and Stitcher
Why It’s a Top Pick for 2025
AI in Business has a straight approach to AI adoption focusing exclusively on practical applications with demonstrable ROI and actionable intelligence.
Sam Charrington (Founder & Principal Analyst, CloudPulse Strategies)
Best For: Technical professionals, researchers, and AI practitioners seeking in-depth technical discussions
Overview: A leading technical AI podcast covering cutting-edge research, emerging trends, and practical applications across the machine learning landscape.
Key Features:
Explaining complex AI topics like LLMs, reinforcement learning, and multimodal systems
Specialized series focusing on specific AI domains and applications
Consistent release schedule with a catalog of over 700 episodes
Accessibility: Apple Podcasts, Spotify, YouTube, Overcast
Why It’s a Top Pick for 2025: The TWIML AI Podcast covers the technical depths of emerging technologies like AI agents, reasoning models, and edge AI.
Chris Benson (AI / Autonomy Research Engineer, Lockheed Martin)
Daniel Whitenack (Founder, Prediction Guard)
Best For: Developers, technology professionals, and AI enthusiasts looking for AI solutions
Overview: A podcast focused on making artificial intelligence accessible and practical, covering real-world implementations rather than theoretical concepts.
Key Features:
Implementing AI technologies like LLMs, MLOps, and edge AI
Interviews with industry practitioners and experts
Focus on hands-on AI experience
Accessibility: Apple Podcasts, Spotify, Overcast
Why It’s a Top Pick for 2025
Practical AI focuses on real-world AI applications rather than theoretical discussions. The podcasts emphasize efficiency, like IBM’s Granite approach to edge AI.
Best For: AI researchers, developers, and industry watchers
Overview: A news-focused podcast covering the most significant weekly developments in artificial intelligence.
Key Features:
Regular episodes highlighting major AI announcements and research papers
Detailed analysis of new AI models from major companies (OpenAI, Anthropic, Google)
Coverage of industry trends, funding news, and technical breakthroughs
Accessibility: Substack and RSS Feed
Why It’s a Top Pick for 2025
The podcast focuses on breaking down technical advancements (like DeepSeek’s reasoning models or Anthropic’s extended thinking capabilities) and business moves in the AI world.
Kyle Polich (Founder, Data Skeptic, and data science solution expert)
Best For: AI professionals, researchers, and critical thinkers
Overview: A scientifically rigorous podcast that examines AI topics with a skeptical lens to challenge industry hype.
Key Features:
Interviews with leading researchers
Season-based formats exploring single topics related to NLP, interpretability, and machine intelligence)
Combines storytelling techniques with academic rigor to make complex concepts accessible
Critical examination of ethical, philosophical, and societal implications of AI
Accessibility: Available on Apple Podcasts, Spotify, Google Podcasts, and other major platforms
Why It’s a Top Pick for 2025
Data Skeptic is known for its scientific approach and willingness to challenge prevailing narratives in AI with evidence-based discussions and critical thinking.
Turn Your Downtime into AI Learning Time with AI Podcasts
The AI world is moving at a breakneck speed. If you blink, you will miss significant developments in this sphere. So, hold this best AI podcastlist close or make a custom one as per your preferences.
Introducing these remarkable audio resources in your daily routine will change your perspective of AI. The conversations of industry pioneers, researchers, and tech experts will help demystify complex AI topics.
Use this valuable learning opportunity to implement use-case-driven examples and strategic insights to transform your professional sphere.
In my last article on “Revisiting CSS Multi-Column Layout”, I mentioned that almost twenty years have flown by since I wrote my first book, Transcending CSS. In it, I explained how and why to use what were, at the time, an emerging CSS property.
I was very excited about the possibilities this new property would offer. After all, we could now add images to the borders of any element, even table cells and rows (unless their borders had been set to collapse).
Since then, I’ve used border-image regularly. Yet, it remains one of the most underused CSS tools, and I can’t, for the life of me, figure out why. Is it possible that people steer clear of border-image because its syntax is awkward and unintuitive? Perhaps it’s because most explanations don’t solve the type of creative implementation problems that most people need to solve. Most likely, it’s both.
I’ve recently been working on a new website for Emmy-award-winning game composer Mike Worth. He hired me to create a highly graphical design that showcases his work, and I used border-image throughout.
Finally, I could insert an entirely CSS-generated conical, linear, or radial gradient into my border:
border-image-source: conical-gradient(…);
Tip: It’s useful to remember that a browser renders a border-image above an element’s background and box-shadow but below its content. More on that a little later.
Slicing up a border-image
Now that I’ve specified the source of a border image, I can apply it to a border by slicing it up and using the parts in different positions around an element. This can be the most baffling aspect for people new to border-image.
Most border-image explanations show an example where the pieces will simply be equally-sized, like this:
However, a border-image can be developed from any shape, no matter how complex or irregular.
Instead of simply inserting an image into a border and watching it repeat around an element, invisible cut-lines slice up a border-image into nine parts. These lines are similar to the slice guides found in graphics applications. The pieces are, in turn, inserted into the nine regions of an element’s border.
The border-image-slice property defines the size of each slice by specifying the distance from each edge of the image. I could use the same distance from every edge:
border-image-slice: 65
I can combine top/bottom and left/right values:
border-image-slice: 115 65;
Or, I can specify distance values for all four cut-lines, running clockwise: top, right, bottom, left:
border-image-slice: 65 65 115 125;
The top-left of an image will be used on the top-left corner of an element’s border. The bottom-right will be used on the bottom-right, and so on.
I don’t need to add units to border-image-slice values when using a bitmap image as the browser correctly assumes bitmaps use pixels. The SVG viewBox makes using them a little different, so I also prefer to specify their height and width:
<svg height="600px" width="600px">…</svg>
Don’t forget to set the widths of these borders, as without them, there will be nowhere for a border’s image to display:
border-image-width: 65px 65px 115px 125px;
Filling in the center
So far, I’ve used all four corners and sides of my image, but what about the center? By default, the browser will ignore the center of an image after it’s been sliced. But I can put it to use by adding the fill keyword to my border-image-slice value:
border-image-slice: 65px 65px 115px 125px fill;
Setting up repeats
With the corners of my border images in place, I can turn my attention to the edges between them. As you might imagine, the slice at the top of an image will be placed on the top edge. The same is true of the right, bottom, and left edges. In a flexible design, we never know how wide or tall these edges will be, so I can fine-tune how images will repeat or stretch when they fill an edge.
Stretch: When a sliced image is flat or smooth, it can stretch to fill any height or width. Even a tiny 65px slice can stretch to hundreds or thousands of pixels without degrading.
border-image-repeat: stretch;
Repeat: If an image has texture, stretching it isn’t an option, so it can repeat to fill any height or width.
border-image-repeat: repeat;
Round: If an image has a pattern or shape that can’t be stretched and I need to match the edges of the repeat, I can specify that the repeat be round. A browser will resize the image so that only whole pieces display inside an edge.
border-image-repeat: round;
Space: Similar to round, when using the space property, only whole pieces will display inside an edge. But instead of resizing the image, a browser will add spaces into the repeat.
border-image-repeat: space;
When I need to specify a separate stretch, repeat, round, or space value for each edge, I can use multiple keywords:
border-image-repeat: stretch round;
Outsetting a border-image
There can be times when I need an image to extend beyond an element’s border-box. Using the border-image-outset property, I can do just that. The simplest syntax extends the border image evenly on all sides by 10px:
border-image-outset: 10px;
Of course, there being four borders on every element, I could also specify each outset individually:
border-image-outset: 20px 10px;
/* or */
border-image-outset: 20px 10px 0;
border-image in action
Mike Worth is a video game composer who’s won an Emmy for his work. He loves ’90s animation — especially Disney’s Duck Tales — and he asked me to create custom artwork and develop a bold, retro-style design.
My challenge when developing for Mike was implementing my highly graphical design without compromising performance, especially on mobile devices. While it’s normal in CSS to accomplish the same goal in several ways, here, border-image often proved to be the most efficient.
Decorative buttons
The easiest and most obvious place to start was creating buttons reminiscent of stone tablets with chipped and uneven edges.
I created an SVG of the tablet shape and added it to my buttons using border-image:
I set the border-image-repeat on all edges to stretch and the center slice to fill so these stone tablet-style buttons expand along with their content to any height or width.
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Article scroll
I want every aspect of Mike’s website design to express his brand. That means continuing the ’90s cartoon theme in his long-form content by turning it into a paper scroll.
The markup is straightforward with just a single article element:
<article>
<!-- ... -->
</article>
But, I struggled to decide how to implement the paper effect. My first thought was to divide my scroll into three separate SVG files (top, middle, and bottom) and use pseudo-elements to add the rolled up top and bottom parts of the scroll. I started by applying a vertically repeating graphic to the middle of my article:
While this implementation worked as expected, using two pseudo-elements and three separate SVG files felt clumsy. However, using border-image, one SVG, and no pseudo-elements feels more elegant and significantly reduces the amount of code needed to implement the effect.
I started by creating an SVG of the complete tablet shape:
And I worked out the position of the four cut-lines:
Then, I inserted this single SVG into my article’s border by first selecting the source, slicing the image, and setting the top and bottom edges to stretch and the left and right edges to round:
The result is a flexible paper scroll effect which adapts to both the viewport width and any amount or type of content.
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Home page overlay
My final challenge was implementing the action-packed graphic I’d designed for Mike Worth’s home page. This contains a foreground SVG featuring Mike’s orangutan mascot and a zooming background graphic:
I wanted this graphic to spin and add subtle movement to the panel, so I applied a simple CSS animation to the pseudo-element:
@keyframes spin-bg {
from { transform: rotate(0deg); }
to { transform: rotate(360deg); }
}
section:before {
animation: spin-bg 240s linear infinite;
}
Next, I added a CSS mask to fade the edges of the zooming graphic into the background. The CSS mask-image property specifies a mask layer image, which can be a PNG image, an SVG image or mask, or a CSS gradient:
At this point, you might wonder where a border image could be used in this design. To add more interactivity to the graphic, I wanted to reduce its opacity and change its color — by adding a colored gradient overlay — when someone interacts with it. One of the simplest, but rarely-used, methods for applying an overlay to an element is using border-image. First, I added a default opacity and added a brief transition:
Then, on hover, I reduced the opacity to .5 and added a border-image:
section:hover::before {
opacity: .5;
border-image: fill 0 linear-gradient(rgba(0,0,255,.25),rgba(255,0,0,1));
}
You may ponder why I’ve not used the other border-image values I explained earlier, so I’ll dissect that declaration. First is the border-image-slice value, where zero pixels ensures that the eight corners and edges stay empty. The fill keyword ensures the middle section is filled with the linear gradient. Second, the border-image-source is a CSS linear gradient that blends blue into red. A browser renders this border-image above the background but behind the content.
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Conclusion: You should take a fresh look at border-image
The border-image property is a powerful, yet often overlooked, CSS tool that offers incredible flexibility. By slicing, repeating, and outsetting images, you can create intricate borders, decorative elements, and even dynamic overlays with minimal code.
In my work for Mike Worth’s website, border-image proved invaluable, improving performance while maintaining a highly graphical aesthetic. Whether used for buttons, interactive overlays, or larger graphic elements, border-image can create visually striking designs without relying on extra markup or multiple assets.
If you’ve yet to experiment with border-image, now’s the time to revisit its potential and add it to your design toolkit.
Often referred to as one of the pioneers of web design, Andy Clarke has been instrumental in pushing the boundaries of web design and is known for his creative and visually stunning designs. His work has inspired countless designers to explore the full potential of product and website design.
Andy’s written several industry-leading books, including Transcending CSS, Hardboiled Web Design, and Art Direction for the Web. He’s also worked with businesses of all sizes and industries to achieve their goals through design.
Visit Andy’s studio, Stuff & Nonsense, and check out his Contract Killer, the popular web design contract template trusted by thousands of web designers and developers.
In *”Our Interfaces Have Lost Their Senses,”* Amelia Wattenberger critiques how modern digital interfaces have become sterile and lack sensory engagement. She calls for a return to more immersive, sensory-rich designs that connect us to technology in meaningful, tactile ways.
So, you just deployed a change to your website. Congrats! Everything went according to plan, but now that you look at your work in production, you start questioning your change. Perhaps that change was as simple as a new heading and doesn’t seem to fit the space. Maybe you added an image, but it just doesn’t feel right in that specific context.
What do you do? Do you start deploying more changes? It’s not like you need to crack open Illustrator or Figma to mock up a small change like that, but previewing your changes before deploying them would still be helpful.
Enter document.designMode. It’s not new. In fact, I just recently came across it for the first time and had one of those “Wait, this exists?” moments because it’s a tool we’ve had forever, even in Internet Explorer 6. But for some reason, I’m only now hearing about it, and it turns out that many of my colleagues are also hearing about it for the first time.
What exactly is document.designMode? Perhaps a little video demonstration can help demonstrate how it allows you to make direct edits to a page.
At its simplest, document.designMode makes webpages editable, similar to a text editor. I’d say it’s like having an edit mode for the web — one can click anywhere on a webpage to modify existing text, move stuff around, and even delete elements. It’s like having Apple’s “Distraction Control” feature at your beck and call.
I think this is a useful tool for developers, designers, clients, and regular users alike.
You might be wondering if this is just like contentEditable because, at a glance, they both look similar. But no, the two serve different purposes. contentEditable is more focused on making a specific element editable, while document.designMode makes the whole page editable.
How To Enable document.designMode In DevTools
Enabling document.designMode can be done in the browser’s developer tools:
Right-click anywhere on a webpage and click Inspect.
Click the Console tab.
Type document.designMode = "on" and press Enter.
To turn it off, refresh the page. That’s it.
Another method is to create a bookmark that activates the mode when clicked:
And now you have a switch that toggles document.designMode on and off.
Use Cases
There are many interesting, creative, and useful ways to use this tool.
Basic Content Editing
I dare say this is the core purpose of document.designMode, which is essentially editing any text element of a webpage for whatever reason. It could be the headings, paragraphs, or even bullet points. Whatever the case, your browser effectively becomes a “What You See Is What You Get” (WYSIWYG) editor, where you can make and preview changes on the spot.
Landing Page A/B Testing
Let’s say we have a product website with an existing copy, but then you check out your competitors, and their copy looks more appealing. Naturally, you’d want to test it out. Instead of editing on the back end or taking notes for later, you can use document.designMode to immediately see how that copy variation would fit into the landing page layout and then easily compare and contrast the two versions.
This could also be useful for copywriters or solo developers.
SEO Title And Meta Description
Everyone wants their website to rank at the top of search results because that means more traffic. However, as broad as SEO is as a practice, the tag and description is a website’s first impression in search results, both for visitors and search engines, as they can make or break the click-through rate.
The question that arises is, how do you know if certain text gets cut off in search results? I think document.designMode can fix that before pushing it live.
With this tool, I think it’d be a lot easier to see how different title lengths look when truncated, whether the keywords are instantly visible, and how compelling it’d be compared to other competitors on the same search result.
Developer Workflows
To be completely honest, developers probably won’t want to use document.designMode for actual development work. However, it can still be handy for breaking stuff on a website, moving elements around, repositioning images, deleting UI elements, and undoing what was deleted, all in real time.
This could help if you’re skeptical about the position of an element or feel a button might do better at the top than at the bottom; document.designMode sure could help. It sure beats rearranging elements in the codebase just to determine if an element positioned differently would look good. But again, most of the time, we’re developing in a local environment where these things can be done just as effectively, so your mileage may vary as far as how useful you find document.designMode in your development work.
Client And Team Collaboration
It is a no-brainer that some clients almost always have last-minute change requests — stuff like “Can we remove this button?” or “Let’s edit the pricing features in the free tier.”
To the client, these are just little tweaks, but to you, it could be a hassle to start up your development environment to make those changes. I believe document.designMode can assist in such cases by making those changes in seconds without touching production and sharing screenshots with the client.
It could also become useful in team meetings when discussing UI changes. Seeing changes in real-time through screen sharing can help facilitate discussion and lead to quicker conclusions.
Live DOM Tutorials
For beginners learning web development, I feel like document.designMode can help provide a first look at how it feels to manipulate a webpage and immediately see the results — sort of like a pre-web development stage, even before touching a code editor.
As learners experiment with moving things around, an instructor can explain how each change works and affects the flow of the page.
Social Media Content Preview
We can use the same idea to preview social media posts before publishing them! For instance, document.designMode can gauge the effectiveness of different call-to-action phrases or visualize how ad copy would look when users stumble upon it when scrolling through the platform. This would be effective on any social media platform.
Memes
I didn’t think it’d be fair not to add this. It might seem out of place, but let’s be frank: creating memes is probably one of the first things that comes to mind when anyone discovers document.designMode.
You can create parody versions of social posts, tweak article headlines, change product prices, and manipulate YouTube views or Reddit comments, just to name a few of the ways you could meme things. Just remember: this shouldn’t be used to spread false information or cause actual harm. Please keep it respectful and ethical!
Conclusion
document.designMode = "on" is one of those delightful browser tricks that can be immediately useful when you discover it for the first time. It’s a raw and primitive tool, but you can’t deny its utility and purpose.
So, give it a try, show it to your colleagues, or even edit this article. You never know when it might be exactly what you need.
The following is drawn from a speech I delivered today at Cooper Union’s Great Hall, where I joined Lieutenant Colonel Alexander Vindman to discuss the future of the American Dream. This shared address, Rebuilding the American Dream: A Path Forward, outlined both immediate actions and a long-term plan to give every American a fair chance at achieving the dream that was promised when our nation was founded.
What is the American Dream?
In 1931, at the height of the Great Depression, James Truslow Adams first defined the American Dream as
“[…] a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. […] not a dream of motor cars and high wages merely, but a dream of social order in which [everyone] shall be able to attain to the fullest stature of which they are innately capable, and be recognized by others for what they are, regardless of the fortuitous circumstances of birth or position”
Last year, I found myself stuck on a singular problem.
I wanted to know what these words meant to us today. I needed to know what parts of the American Dream we all still had in common. I had to make some sense of what was happening to our country. I’ve been writing on my blog since 2004, and on November 7th, I started writing the most difficult piece I have ever written.
I asked so many Americans to tell me what the American Dream personally meant to them, and I wrote it all down.
Later in November, I attended a theater performance of The Outsiders at my son’s public high school – an adaptation of the 1967 novel by S.E. Hinton. All I really knew was the famous “stay gold” line from the 1983 movie. But as I sat there in the audience among my neighbors, watching the complete story acted out in front of me by these teenagers, I slowly realized what it meant: sharing the American Dream.
We cannot merely attain the Dream. The dream is incomplete until we share it with our fellow Americans. That act of sharing is the final realization of everything the dream stands for.
Thanks to S.E. Hinton, I finally had a name for my essay, “Stay Gold, America” and I published it on January 7th, with a Pledge to Share the American Dream.
Beyond that, we made many additional one million dollar donations to reinforce our technical infrastructure in America – Wikipedia, The Internet Archive, The Common Crawl Foundation, Let’s Encrypt, independent internet journalism, and several other crucial open source software infrastructure projects that power much of the world today.
I encourage every American to contribute soon, however you can, to organizations you feel are effectively helping those most currently in need.
But short term fixes are not enough.
The Pledge To Share The American Dream requires a much more ambitious second act – deeper, long term changes that will take decades. Over the next five years, my family pledges half our remaining wealth – fifty million dollars – to plant a seed toward foundational long term efforts ensuring that all Americans continue to have the same fair access to the American Dream.
Let me tell you about my own path to the American Dream. It was rocky. My parents were born into deep poverty in Mercer County, West Virginia, and Beaufort County, North Carolina. Our family eventually clawed our way to the bottom of the middle class in Virginia.
I won’t dwell on this, but every family has their own problems, and we did not remain middle class for long. But through all this, my parents got the most important thing right: they loved me openly and unconditionally. That is everything. It’s the only reason I am standing here in front of you today.
With my family’s support, I managed to achieve a solid public education in Chesterfield County, Virginia, and had the incredible privilege of an affordable state education at the University of Virginia. This is a college uniquely rooted in the beliefs of one of the most prominent Founding Fathers, Thomas Jefferson. He was a living paradox. A man of profound ideals and yet flawed – trapped in the values of his time and place.
Still, he wrote “Life, liberty, and the pursuit of happiness” at the top of the Declaration of Independence. These words were, and still are, revolutionary. They define our fundamental shared American values, although we have not always lived up to them. The American Dream isn’t about us succeeding, alone, by ourselves, but about connecting with each other and succeeding together.
I’ve been concerned about wealth concentration in America ever since I watched a 2012 video by politizane illustrating just how extreme wealth concentration already was.
I had no idea how close we were to the American Gilded Age from the late 1800s. This period was given a name in the 1920s by historians referencing Mark Twain’s 1873 novel, The Gilded Age, A Tale of Today.
During this time, labor strikes often turned violent, with the Homestead Strike of 1892 resulting in deadly confrontations between workers and Pinkerton guards hired by factory owners. Rapid industrialization created hazardous working conditions in factories, mines, and railroads, where thousands died due to insufficient safety regulations and employers who prioritized profit over worker welfare.
In January 2025, while I was still writing “Stay Gold, America”, we entered the period of greatest wealth concentration in the entirety of American history. As of 2021, the top 1% of households controlled 32% of all wealth, while the bottom 50% only have 2.6%.
We can no longer say “Gilded Age”.
We must now say “The First Gilded Age”.
Today, in our second Gilded Age, more and more people are finding their path to the American Dream blocked. When Americans face unaffordable education, lack of accessible healthcare, or affordable housing, they aren’t just disadvantaged – they’re trapped. Often burdened by massive debt. They have no stable foundation to build their lives. They watch desperately, running in place, working as hard as they can, while life simply passes them by, without even the freedom to choose their own lives.
They don’t have time to build a career. They don’t have time to learn, to improve. They don’t get to start a business. They can’t choose where their kids will grow up, or whether to have children at all, because they can’t afford to. Here in the land of opportunity, the pursuit of happiness has become an endless task for too many.
We are denying people any real chance of achieving the dream that we promised them – that we promised the entire world – when we founded this nation. It is such a profound betrayal of everything we ever dreamed about. Without a stable foundation to build a life on, our fellow Americans cannot even pursue the American Dream, much less achieve it.
I ask you this: as an American, what is the purpose of our dream left unshared with so many for so long?
What’s happening to our dream?
Are we really willing to let go of our values so easily?
We’re Americans. We fight for our values, the values embodied in our dream, the ones we founded this country on.
Why aren’t we sharing the American Dream?
Why aren’t we giving everyone a fair chance at Life, Liberty, and the Pursuit of Happiness by providing them the fundamentals they need to get there?
The Dream worked for me, decades ago, and I deeply believe that the American Dream can still work for everyone – if we ensure every American has the same fair chance we did. The American Dream was never about a few people being extraordinarily wealthy. It’s about everyone having an equal chance to succeed and pursue their dreams – their own happiness. It belongs to them. I think we owe them at least that. I think we owe ourselves at least that.
What can we do about this? There are no easy answers. I can’t even pretend to have the answer, because there isn’t any one answer to give. Nothing worth doing is ever that simple. But I can tell you this: all the studies and all the data I’ve looked at have strongly pointed to one foundational thing we can do here in America over the next five years.
Natalie Foster, co-founder of the Economic Security Project, makes a powerful case for the idea that, with all this concentrated wealth, we can offer a Guaranteed Minimum Income in the poorest areas of this country – the areas of most need, where money goes the farthest – to unlock vast amounts of untapped American potential.
We believe GMI could unlock massive human potential in this country, perhaps the greatest transformation of this country since the industrial revolution.
This isn’t a new idea. We’ve been doing this a while now in different forms, but we never called it Guaranteed Minimum Income.
In 1797, Thomas Paine proposed a retirement pension funded by estate taxes. It didn’t go anywhere, but it planted a seed. Much later, the implementation of the Social Security Act in 1935 . The economic chaos of the Great Depression coupled with the inability of private philanthropy to provide economic security inspired Franklin Roosevelt’s New Deal government programs. The most popular and effective program to emerge from this era was Social Security, providing a guaranteed income for retirees. Before Social Security, 50% of seniors lived in poverty. Today only 10% of seniors live in poverty.
In his 1967 book Where Do We Go From Here: Chaos or Community, Martin Luther King Jr made the moral case for a form of UBI, Universal Basic Income. King believed that economic insecurity was at the root of all inequality. He stated that a guaranteed income — direct cash disbursements — was the simplest and best way to fight poverty.
In 1972, Congress established the Supplemental Security Income (SSI) program, providing direct cash assistance to low-income elderly, blind, and disabled individuals with little or no income. This cash can be used for food, housing, and medical expenses, the essentials for financial stability. As of January, 2025, over 7.3 million people receive SSI benefits.
In 1975, Congress passed the Tax Reduction Act, establishing the Earned Income Tax Credit. This tax credit benefits working-class parents with children, encouraging work by increasing the income of low-income workers. In 2023, it lifted about 6.4 million people out of poverty, including 3.4 million children. According to the US Census Bureau, it is the second most effective anti-poverty tool after Social Security.
In 2019, directly inspired by King, mayor Michael Tubbs – at age 26, one of the youngest mayors in American history – launched the $3 million Stockton Economic Empowerment Demonstration in 2019. It provided 125 residents with $500 per month in unconditional cash payments for two years. The program found that recipients experienced improved financial stability, increased full-time employment, and enhanced well-being.
Michael Tubbs, Former Mayor of Stockton
In my “Stay Gold, America” blog post, I referenced Robert Frost and the path not taken.
That path is Guaranteed Minimum Income, an improved version of Universal Basic Income. It is a more practical, simpler, scalable plan to directly address the root of most economic insecurity with minimum bureaucracy.
We are partnering with GiveDirectly, who oversaw the most GMI studies in the United States, and OpenResearch, who just completed the largest, most detailed GMI study ever conducted in this country in 2023. We are working together to launch a new Guaranteed Minimum Income initiative in rural American communities.
Network effects within communities explain why equality of opportunity is so effective, and why a shared American Dream is the most powerful dream of all. The potential of the American Dream becomes vastly greater as more people have access to it, because they share it. They share it with their families, their friends, and their neighbors. The groundbreaking, massive 2023 OpenResearch UBI study data showed that when you give money to the poorest among us, they consistently go out of their way to share that money with others in desperate need.
Source: GiveDirectly
The power of opportunity is not in what it can do for one person, but how it connects and strengthens bonds between people. When you empower a couple, you allow them to build a family. When you empower families, you allow them to build a community. When you guarantee fundamentals, you’re providing a foundation for those connections to grow and thrive. This is the incredible power and value of community. That is what we are investing in. Each other.
A system where there are no guarantees creates conflict. It creates inequality. A massive concentration of wealth in so few hands weakens connections between us and prevents new ones. America’s origin is a place of connection. Millions of us came together to build this nation, not individually, but together. Equality is connection, and connection is more valuable than any product any company will ever sell you.
You may ask, why focus on rural communities? There are consistently higher poverty rates in rural counties, with fewer job opportunities, lower wages, and worse access to healthcare and education. It’s not a new problem, either—places like Appalachia, the Mississippi Delta, and American Indian reservations have been stuck in poverty for decades, with some counties like Oglala Lakota, SD (55.8%) and McDowell, WV (37.6%) hitting extreme levels. Meanwhile, urban counties rarely see numbers that high. The data from the U.S. Census and USDA Economic Research Service make it clear: if you’re poor in America, being rural makes it even harder to escape.
Rural areas offer smaller populations, which is helpful because we need to start small with lots of tightly controlled studies that we can carefully scale and improve on for larger areas. We will build a large body of scientific data showing that GMI really does improve the lives, and the communities, of our fellow Americans. Who knows, you might even be able to get elected on this platform one day.
The initial plan is to target a few counties that I have a personal connection to, and are still currently in poverty, decades later:
My father was born in Mercer County, West Virginia, where the collapse of coal mining left good people struggling to survive. Their living and their way of life is now all but gone, and good jobs are hard to find.
My mother’s birthplace, Beaufort County, North Carolina, has been hit just as hard, with farming and factory jobs disappearing and families left wondering what’s next.
Our third county is yet to be decided, but will be a community also facing the same systemic, generational obstacles to economic stability and achieving the American Dream.
With the help of organizations like Team Rubicon, (one of the recipients of our donations), we hope Veterans will play a crucial role – the same veterans who served our country with distinction, returning home with exceptional leadership skills and a deep commitment to their communities. We will work with local veterans to coordinate GMI studies where community members choose to enroll, conduct outreach, and provide mentorship to opt-in study participants. Their involvement ensures these programs reflect core American values of self-reliance and community service to fellow Americans.
We’ll also partner with established community organizations — churches, civic groups, community colleges, local businesses. These partnerships help integrate our GMI studies with existing support systems, rather than creating new ones. GiveDirectly and OpenResearch will gather extensive data from these studies, building on their existing body or work.
We’ll measure employment, entrepreneurship, education, health, and community engagement. We’ll conduct regular interviews with participants to understand their experience. How is this working for you? How can we make it better? You tell us. How can we make it better together?
Economic security isn’t only about individual well-being – it’s the bedrock of democracy. When people aren’t constantly worried about feeding themselves, feeding their family, having decent healthcare, having a place to live… we have given them room to breathe. We have given them freedom. The freedom to raise their children, the freedom to start businesses, the freedom to choose where they work, the freedom to volunteer, the freedom to vote.
This isn’t about ideology or government. It’s about us, as Americans, working together to invest in our future – possibly the greatest unlocking of human potential in our entire history. I do not say these things lightly. I’ve seen it work. I’ve looked at all the existing study data. A little bit of money is incredibly transformational for people in poverty – the people who need it the most – the people who cannot live up to their potential because they’re so busy simply trying to survive. Imagine what they could do if we gave them just a little breathing room.
GMI is a long term investment in the future of what America should be, the way we wrote it down in the Declaration of Independence, perhaps incompletely – but our democracy was always meant to be malleable, to change, to adapt, and improve.
I’d like to conclude by mentioning Aaron Swartz. He was a precocious teenage programmer much like myself. Aaron helped develop RSS web feeds, co-founded Reddit, and worked with Creative Commons to create flexible copyright licenses for the common good. He used technology to make information universally accessible to everyone.
Aaron created a system to download public domain court documents from PACER, a government database that charged fees for accessing what he believed should be freely available public information. A few years later, while visiting MIT under their open campus policy and as a research fellow at Harvard, he used MIT’s network to download millions of academic articles from JSTOR, another fee-charging online academic journal repository, intending to make this knowledge freely accessible. Since taxpayers had funded much of this research, why shouldn’t that knowledge be freely available to everyone?
What Aaron saw as an act of academic freedom and information equality, authorities viewed as a crime—he was arrested in January 2011 and charged with multiple felonies for what many considered to be nothing more than accessing knowledge that should have been freely available to the public in the first place.
Despite JSTOR declining to pursue charges and MIT eventually calling for leniency, federal prosecutors aggressively pursued felony charges against Aaron with up to 35 years in prison. Facing overwhelming legal pressure and the prospect of being labeled a felon, Aaron took his own life at 26. This sparked widespread criticism of prosecutorial overreach and prompted discussions about open access to information. Deservedly so. Eight days later, in this very hall, there was a standing room only memorial service praising Aaron for his commitment to the public good.
Aaron pursued what was right for we, the people. He chose to build the public good despite knowing there would be risks. He chose to be an activist. I think we should all choose to be activists, to be brave, to stand up for our defining American principles.
There are two things I ask of you today.
Visit https://www.givedirectly.org/rural-us where we’ll be documenting our journey and findings from the initial three GMI rural county studies. Let’s find out together how guaranteed minimum income can transform American lives.
Talk about Guaranteed Minimum Income in your communities. Meet with your state and local officials. Share the existing study data. Share outcomes. Ask them about conducting GMI studies like ours in your area. We tell ourselves stories about why some people succeed and others don’t. Challenge those stories. Economic security is not charity. It is an investment in vast untapped American potential in the poorest areas of this country.
My family is committing 50 million dollars to this endeavor, but imagine if we had even more to share. Imagine how much more we could do, if we build this together, starting today. Decades from now, people will look back and wonder why it took us so long to share our dream of a better, richer, and fuller life with our fellow Americans.
I hope you join us on this grand experiment to share our American Dream. I believe everyone deserves a fair chance at what was promised when we founded this nation: Life, Liberty, and the pursuit of The American Dream.
Further Reading
Historical Works
Martin Luther King Jr. – Where Do We Go From Here: Chaos or Community? (1967)
I’ve seen a handful of recent posts talking about the utility of the :is() relational pseudo-selector. No need to delve into the details other than to say it can help make compound selectors a lot more readable.
:is(section, article, aside, nav) :is(h1, h2, h3, h4, h5, h6) {
color: #BADA55;
}
/* ... which would be the equivalent of: */
section h1, section h2, section h3, section h4, section h5, section h6,
article h1, article h2, article h3, article h4, article h5, article h6,
aside h1, aside h2, aside h3, aside h4, aside h5, aside h6,
nav h1, nav h2, nav h3, nav h4, nav h5, nav h6 {
color: #BADA55;
}
There’s just one catch: the specificity. The selector’s specificity matches the most specific selector in the function’s arguments. That’s not a big deal when working with a relatively flat style structure containing mostly element and class selectors, but if you toss an ID in there, then that’s the specificity you’re stuck with.
What if you don’t want that? Some articles suggest nesting selectors instead which is cool but not quite with the same nice writing ergonomics.
There’s where I want to point to the :where() selector instead! It’s the exact same thing as :is() but without the specificity baggage. It always carries a specificity score of zero. You might even think of it as a sort of specificity reset.
Zeroheight’s “Design Systems Report 2025” shows that design tokens are exploding in popularity, with 84% of teams adopting them, but resource shortages and communication breakdowns are still major roadblocks. As AI enters the scene and dedicated teams grow, the future of design systems looks promising…
Gone are the days when “pretty pictures” alone could ensure visitor engagement. If your site isn’t responsive, practical, and easy to work with, users will quickly bounce. As a result, we’ve narrowed down a list of 10+ AI and professional design tools for web designers that go beyond surface-level aesthetics. From powerful website builders like […]
Across the fast-paced digital-scape, social media platforms have become goldmines for modern marketers. It acts as a bridge for companies while forging impactful connections and building thought leadership.
The truth is most brands and users merely focus on creativity and the content aspects of a social media strategy. But consistent posting stands as the most essential yet frequently ignored factor here.
There’s a psychology behind why consistency appeals to audiences. What could be the attention-grabbing factor amidst the noise?
Psychological principles involved in shaping human perception and behavior also form the foundation for why consistency proves effective. The mere exposure effect demonstrates how people develop preferences toward things they frequently encounter, explaining why consistent branding creates strong audience connections.
It’s owing to this theory that followers begin to associate positive feelings with a brand once they repeatedly experience its visual style and tone of voice. Users experience also states that reduced mental processing when interacting with familiar brands makes the interaction feel natural and comfortable.
And all of this is despite the overwhelming content they encounter in their feeds.
Maintaining uniformity in brand voice, visual identity and in posting schedules develops a cohesive digital presence that audiences identify and trust.
This blog will dive into the plethora of benefits of maintaining consistency in social media strategies. It will further expand on how this factor can be assessed effectively to achieve fruitful outcomes.
Understanding Consistency in Social Media
Social media consistency involves more than regular postings. Because a unified brand experience involves multiple interconnected elements.
A consistent social media strategy means presenting brand elements uniformly across all platforms. This means regularly delivering predictable content that audiences can proactively depend on. Your audience anticipates and appreciates consistency because it promises to provide reliable experiences, developing long-term trust.
It’s the overall social media activity that builds brand reputation. Scheduled posts alone don’t represent the full scope of consistency.
Thus, brands must create consistency through their posting frequency, and a steady content rhythm, ensuring they don’t bombard audience feeds with excess information.
The second consistency factor is themes. Businesses must create content that maintains thematic continuity through clearly defined content pillars. This should support their overall objectives while delivering diversity throughout the organization.
The set pillars from market insights and customer success stories to thought leadership, should work together to strengthen the brand’s position and demonstrate its expertise.
Third, design and visuals. Social media feeds with uniform visual components, such as color schemes and typography, enable fast recognition due to shrinking attention spans.
And lastly, the fourth element to focus on is tone and language. Tonal consistency in communication works with visual and scheduling components to fundamentally shape audience perception and connection with brands.
Moreover, a uniform brand voice works to make complex brand messages relatable and create an emotional bond with their audience.
Brands maintain consistent interactions with their community across all forms of engagement, including comments and direct messages. Brand reliability perception stems from response times, communication style, and personalization levels.
Integrating different consistency dimensions forms an intricate, seamless, and genuine brand experience for followers despite short-lived trends.
Advantages of Maintaining a Consistent Social Media Presence
Maintaining regular social media activity allows companies to achieve several key advantages. Overall, it delivers multiple quantifiable benefits that enhance a company’s market standing and customer connections.
Brand Recognition
The most fundamental benefit of consistency is that it enhances brand recognition. Research shows that brands that present consistently generate 10-50% more revenue on average.
Brand recognition is a direct result of consistent visual and messaging elements that form powerful memory links in consumer minds. It enhances brand recall during purchase choices or peer recommendations.
A uniform brand presence across all platforms generates a multiplying effect where subsequent interactions strengthen previous brand exposures until a familiarity threshold is reached.
This process, where casual followers transform into active brand advocates, is a resource during an era of word-of-mouth recommendations.
Audience Engagement
Regular consistency across platforms also substantially improves engagement metrics.
Major social platforms such as LinkedIn, Twitter, and YouTube use algorithms that reward accounts that maintain regular posting. It helps generate steady engagement by increasing their organic reach.
The algorithmic benefit grows exponentially to form a positive cycle where regular posting increases visibility, drawing additional followers and engagement.
Thus, brands that maintain regular posting schedules enjoy 2-3 times more audience interaction than those with sporadic posting habits, proving regularity yields measurable benefits.
For brands that want to become thought leaders through innovative demonstrations, engagement is a must. Because it produces more chances to illustrate expertise and establish trust with future clients and partners.
Trust and Credibility with Clients
Third, consistent interactions assist brands in building stronger audience connections through digital touchpoints that followers can rely on.
Audiences integrate their media consumption habits to align with the predictable content schedule, which may include weekly tutorials, monthly webinars, and quarterly trend analyses. Through this, the brand is sure to become a crucial element of its followers’ daily routines.
Building relationships leads to higher customer loyalty, shorter sales cycles, and improved customer retention.
Examples of Brands with a Winning and Consistent Social Media Strategy
Microsoft’s Platform-Optimized Consistency
Microsoft is an exceptional example of how consistency in its social media strategy can benefit a brand.
Its go-to approach is preserving a unified brand identity throughout its varied product offerings and audience types. This means the company keeps its essential brand elements constant while curating targeted content modifications for its various platforms and product lines.
Microsoft’s marketing team distributes thought leadership content, workplace insights, and corporate announcements through LinkedIn. However, it directs users to more informative content via tutorials, case studies, and product demonstrations on their YouTube channel.
Microsoft achieves visual uniformity across platforms through consistent color schemes, logo placement, and design elements.
This generates immediate brand recognition despite varied content strategies.
What makes Microsoft’s consistency particularly noteworthy?
Microsoft retains consistent branding across communications by addressing diverse target groups, including developers, business executives, and everyday users.
The brand’s content strategy uses standard content pillars on all platforms, featuring innovation stories, customer success highlights, product education, and other thought leadership pieces. These content pillars provide a structured framework for content creation while facilitating space to modify it according to specific platforms and target audiences.
For example, the Microsoft Developer YouTube channel features advanced technical material for developers but also upholds the visual standards of Microsoft’s brand identity. Through this approach, the tech powerhouse manages authenticity across multiple audiences while safeguarding its overall brand identity.
Not only this.
Microsoft’s uniform strategy has resulted in tangible business results through its enhanced social media metrics and widespread market reputation. It entails over 14 million LinkedIn followers, positioning them as one of the top-followed companies on the platform. Meanwhile, its network of YouTube channels receives billions of views each year.
Microsoft’s steady social media strategy significantly transformed how the brand has been viewed over the last ten years. It has come a long way from being known as a traditional software vendor to a cloud and AI technology innovator.
This change in Microsoft’s brand perception has paralleled its business evolution, proving that coordinated social media strategies can help achieve and advance corporate goals.
IBM’s Thought Leadership Consistency
IBM’s example proves how consistent content themes and tone can build unmatched thought leadership within intricate technical fields.
Its social media footprint follows fixed content pillars, supporting its status as an authority in enterprise technology, AI, quantum computing, cloud solutions, etc.
For example, IBM’s “Think” blog publishes articles from industry experts, strengthening its position as a technology and innovation leader.
This helps IBM maintain credibility among its followers through content that demonstrates deep expertise and forward-thinking insights. But how does this help? It sets certain expectations that their information is valuable rather than just promotional.
And the result? Very few brands have achieved this level of trust.
IBM manages to concretize consistency through its strategic use of multiple platforms.
IBM presents complex technical information across platforms by offering accessible explanations and in-depth content.
Additionally, the brand maintains consistency on Twitter by linking striking visuals with short explanations about complex technologies and offering thorough explorations on the LinkedIn page.
Most technical messages across various platforms follow the same themes. These aim to deliver IBM’s technical strengths irrespective of the platform.
Its strategic thought leadership approach has further allowed it to sustain relevance and authority through significant market changes. Through steadfast social media engagement, IBM managed to bridge its transition from hardware manufacturing to becoming a hybrid cloud and AI solutions provider.
The result?
The tech organization’s social platforms achieve high interaction levels, attracting limited audiences, and illustrating how steady content delivery builds loyal followings. IBM’s robust social media efforts have crucially impacted its sales process by teaching potential buyers about new technologies, even complex ones.
Implementing Consistency in Your Company’s Social Media Strategy
Social platform consistency demands meticulous planning and a robust organizational infrastructure. Improving content consistency includes a single rulebook where specific elements have to hold priority over others.
The lack of these elements could decrease the effectiveness of one’s social media strategy. Then, what would be the point?
1. Social media guidelines are a comprehensive foundation for documenting every aspect of the brand’s online presence. It comprises the visual standards, voice parameters, content pillars, and platform-specific adaptations.
These guidelines must provide detailed instructions for team members while remaining flexible enough.
What successful brands do is establish 3 to 5 content pillars that support their business goals and resonate with audience needs. It provides a content creation framework reflecting corporate values and culture.
2. Developing content calendars is essential while implementing social media strategies.
But, a successful calendar requires planning for at least one month to support strategic alignment and proper resource distribution. This also helps avoid creating low-quality surface-level content.
Additionally, for content calendars to work effectively, they should include posting dates, content details, defined content pillars, and performance targets for every content and campaign.
This comprehensive approach ensures that each social media post operates within the overall content framework instead of existing independently.
3. The content and planning are aligned with each other. What if the organization doesn’t possess the right tools and software?
Thus, to achieve operational consistency, every business requires proper technological systems and effective workflow processes.
Content management systems with approval workflows, brand asset libraries, and scheduling capabilities facilitate team-wide uniformity. Most successful brands have established a tiered approval system to manage content quality and consistency.
Further, one of the crucial steps should be auditing.
The content evaluation process requires regular audits to ensure it follows established guidelines, detect consistency gaps, and make edits before they turn into bigger inconsistencies.
But how can businesses keep an eye on these characteristics and ensure structure?
Measuring Consistency Across Social Media Channels: A Framework
Most companies don’t factor in the different evaluation metrics to measure the effectiveness of social media strategies. It’s quite an essential but neglected component.
A strategy doesn’t end at implementation but should also monitor and improve the existing ones. It requires a sophisticated approach that leverages quantitative and qualitative methods.
Visual Consistency
Now, how does one measure visuals?
Color analysis tools for brand palette adherence
Image recognition technology to identify consistent visual elements
Routine manual audits for standardized evaluation criteria
Regular assessments at monthly intervals help prevent visual presentation drift from reaching levels that would affect brand recognition.
Consistency Across Content
Maintaining content theme consistency means monitoring topics and themes covered. They should be developed in line with predetermined content pillars to ensure a balanced delivery of core brand messages and values.
But first, determine the target distribution percentages for each content pillar by considering brand priorities and audience engagement patterns monthly.
For example, a software company may distribute its content as follows:
30% product education
25% thought leadership
20% to customer success stories
15% to industry trends
10% to company culture
When predetermined limits for content distribution are exceeded, the content strategy is adjusted to regain the planned balance. This approach ensures no theme overpowers others across the feed and maintains balanced exposure.
Tracking Engagement Patterns
One of the last but crucial steps is to note how regularly the brand interacts with its audience and track the engagement.
The key metrics in this category are:
Response time to comments and messages
Uniform tone and personalized replies
Systematic engagement pattern analysis for various content types
Mapping when the posts are published and how many times.
This is a significant and efficient tactic for businesses that handle customer support through social media. Maintaining consistent responses is the key because their punctuality and quality shape customer satisfaction and the overall brand reputation.
Consistency: The Undervalued Factor in Driving Success
Social media is often an overlooked element. But it remains at the forefront while driving brand achievement in digital spaces across evolving markets.
Consistency in a social media strategy includes multiple dimensions – from visual identity, brand voice, and content themes to posting cadence and engagement patterns. This multiplicity demands systematic execution and meticulous planning.
A well-planned social strategy fosters a positive growth experience for brands. It improves brand recognition, audience building, and efficiency in overall business performance.
Whether building meaningful relationships or maintaining a consistent social presence, a sturdy strategy is necessary. It’s all about grabbing and leveraging user attention that’s gradually diminishing daily.
As the digital domain grows more crowded and expensive, such improvements in maintaining consistency across its marketing channel will offer it a strong competitive edge.
Clients walk in, and enjoy your service, but never return— so frustrating, right? It’s the issue with any salon as they face salon client retention struggles without realizing what’s wrong. The basic things all love are consistency, clarity, and appreciation. If they lack these, they look for other suitable salon options.
Are you looking for strategies for how to keep salon clients? The more you read, the more you’ll be able to fix your problem. Read and apply ideas to become unstoppable in the beauty industry.
Reasons and Solutions for Salon Client Retention
Inconsistent Customer Service
Your issue
You must be wondering why salon clients don’t return. What happens to them? The big reason is you consistently provide poor service and even your quality is uneven. If each visit feels different, they feel cheated.
If a haircut or color turns out different from last time, clients may lose trust in the salon. This inconsistency can make them look for a new place that meets their expectations.
When you or the staff seem distracted or don’t listen, clients feel unimportant. The result is that your clients will take the service of another salon.
It’s Solution
Let’s talk about how to keep salon clients. The solution is always hidden in the problem and here are client retention tips for salons –
Ensure every team member follows the same high standards. Regular training helps maintain quality and consistency in services.
Use a client database to track haircut styles, color preferences, and past services. This ensures every visit meets expectations.
Encourage stylists to actively listen and engage with clients. A friendly, attentive experience makes customers feel valued and respected.
By maintaining consistency, showing attentiveness, and personalizing services, you can build trust and salon client retention turns smooth!
Long Wait Times
Your Problem
Wait. It is something that everybody hates. And if clients have to wait longer than expected, they’ll be annoyed and feel unimportant. This situation gives them every right to lose confidence in you. Now you know why salons lose customers.
There are many other factors – overbooking, poor scheduling, and unexpected walk-ins often cause built frustration. Moreover, a crowded waiting area or slow-moving queue can push clients to leave before being served.
Rushed services due to time constraints also reduce quality, leading to dissatisfaction. If wait times aren’t managed well, customers will look for a salon that values their time and offers a smoother experience.
The Fix
Want to know the client retention strategies for salons? The points provide you with some smart ideas:
Use an efficient booking system to manage appointments and prevent overbooking. Space out bookings to allow enough time for each client.
Set clear guidelines for walk-ins to avoid disrupting scheduled clients. Use a waitlist system or offer callbacks for better organization.
If brief wait times are unavoidable, keep customers interested by offering a calm area with periodicals, snacks, and entertainment.
By improving scheduling, managing walk-ins, and enhancing efficiency, you can reduce long wait times and keep salon clients happy!
Loyal Customers Left Without Offers
The Worry
Loyal clients keep a salon running, but when they don’t receive special offers, they start feeling ignored. Seeing discounts for new customers while paying full price makes them wonder if their loyalty even matters.
Without exclusive perks like discounts, free services, or membership rewards, loyal clients may feel unrecognized. They expect appreciation for their continued support, not just routine service—this is where salon customer loyalty truly matters.
Over time, they might start looking for salons that value their loyalty with better deals. If a salon focuses only on attracting new clients while neglecting existing ones, it risks losing its most valuable and regular customers.
The Way
Here are some of the salon client retention tips for your help –
Introduce salon membership programs that offer exclusive perks, like discounts, free services, or rewards for frequent visits.
Offer returning customers special discounts, birthday rewards, or priority booking. Small gestures show appreciation and keep them coming back.
Use client history to offer tailored promotions, like discounts on their favorite services or free add-ons after multiple visits.
By rewarding repeat customers, you strengthen relationships, increase retention, and ensure your best clients never feel overlooked.
Lack of New Technology
The Trouble
Look around—why is your salon client retention declining? Now, take a closer look at the tools and salon booking system you’re using. See the gap? The beauty industry is evolving rapidly, but if your salon still relies on outdated techniques, clients will notice.
Modern customers expect convenience—online booking, digital payments, and automated reminders. But technology isn’t just about scheduling. If you’re still using old hairdryers, outdated laser machines, or basic nail tools, your services may feel slow and ineffective.
Failing to upgrade both salon management systems and service tools makes your salon seem outdated, pushing clients toward competitors with the latest innovations.
The Plan
The problem you’re having and to solve that issue, applying these solutions provides the best results –
Upgrade outdated tools like hairdryers, laser machines, and nail equipment to improve efficiency and service quality. High-tech tools deliver better results and enhance client satisfaction.
Use salon appointment reminders, digital booking systems, and online payments to streamline operations. Clients like easy scheduling and smooth transactions.
Stay ahead by introducing modern treatments like LED facials, high-frequency hair treatments, and smart nail technology. These innovations attract tech-savvy clients.
Regularly research and invest in new technology to meet changing client expectations. Keeping up with trends ensures your salon remains competitive and appealing.
Unstable Pricing
Your Shortcoming
Imagine visiting a salon and paying a price today, then a higher price next visit for the same service. If it happens regularly, it makes clients frustrated and makes them feel cheated. When prices constantly change without explanation, customers lose confidence in the salon’s fairness.
Unexpected price hikes can make clients hesitate before their next booking. If they don’t know what to expect, they might start looking for a salon with more consistent and transparent pricing.
Clients appreciate clarity and fairness. When pricing feels unpredictable, they may see it as a red flag and take their loyalty elsewhere.
You Overcome
When you understand, where you lack, finding and applying solutions become easy –
List all service prices clearly on your website, social media, and in the salon. Clients should always know what to expect before booking.
If adjustments are necessary, increase prices gradually and give clients advance notice. Sudden hikes can damage trust and hurt salon client retention.
Offer different service levels at various price points. This gives clients choices while ensuring fair pricing for premium services.
If prices rise, explain why—better products, advanced techniques, or improved service quality. Clients accept changes when they see the benefits.
Conclusion
Keeping clients loyal isn’t magic—it’s about consistency, appreciation, and great service. If salon client retention is a struggle, small changes can make a big difference. Fixing service quality, managing wait times, rewarding loyal customers, upgrading technology, and keeping pricing fair will help your salon stand out.
Happy clients return, refer friends, and boost your reputation. The secret is simple – understand their needs and exceed their expectations. Be ready to take action. Apply these strategies and see your salon transform into a location where clients want to come time and again!