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On February 10 this year a new creative design software was unveiled: Affinity Photo by Serif debuted in beta and is currently available for free, exclusively for Mac OS X. The app claims to be a pro-level challenger to Adobe Photoshop, the undisputable top dog and standard in the publishing industry. After the beta phase, Affinity Photo will be available at the Mac App Store, at an estimated price tag of £39.99 (€49.99/$49.99). So let´s have a look under the hood of this new software and check it against its overwhelming rival, Adobe Photoshop.