Webmasters Gallery

Online ads are a great way to get the word out about your online marketing campaign. However, an ad can’t simply lead to the home page of the website or visitors will be unsure as to what to do next. And an unsure customer usually ends up becoming a lost sale. This is why knowing some best practices for designing landing pages is so important. The landing page guides a customer from the ad to that next step, the call to action. But not all landing pages are created equally. As a designer, it’s your job to make sure the landing page smoothly takes visitors through the necessary steps from that first ad click to the next step, which could be anything from filling out an email form to creating a new account to shopping the site for a discounted purchase. Whatever the call to action of the landing page, you must create a design that makes the offer, benefits, and call to action clear. The design should also build trust and make it easy for a visitor to complete that next step. If you are new to landing page design or feel like your landing pages don’t give your […]