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Usually we start into a new year with a lot of energy, new goals and resolutions. But eventually we reach the point – which is at the beginning of Spring at the latest – when our weaker self prevails and we mess up our goals and resolutions. If one of your goals for 2015 was to use social media efficiently, maybe to get a new job or boost your business, don’t lose track of it. Create an easy-to-follow social media plan and implement it consequently. Such a strategy plan for social media use doesn’t need to be a screed. One single page strategically positioned somewhere will always catch your eye and keep you on target. All you need to do is to take a moment and draw up this plan. We’ll give you a helping hand to get you up and running! Draw up a Social Media Strategy in Few Steps 1. Determine Your Goals What’s your goal with social media? Do you want to increase traffic on your website by 30%? Or maybe connect with a new influencer once in a week? Whatever your goals may be, write them down to make them measurable. 2. Determine Your Target Market […]

The fifth part of our online marketing series discusses another branch of search engine marketing: Search Engine Advertising (SEA). There, you pay for ads that match certain search queries. If you’re good at creating those ads, you will be able to generate traffic on your website, as well as collect data, to better optimize your page. What is SEA? SEA is short for Search Engine Advertising. Without a doubt, more or less everyone has already seen those ads. We talk about the search results at the top or to the right-hand side of the organic search results that are clearly marked as ads. Some time ago, they were highlighted somewhat pinkish, nowadays they show a yellow button. In the organic search results, you get top rankings because Google thinks your site matches best a certain search query. For the prominent ads, you have to pay. However, you still should care about the content and quality of the ads. Note: Of course, you can do SEO and SEA with all kinds of search engines. But, as discussed in part four of this series, since Google is such an important player we will focus on Google AdWords – the online advertising service […]

It is not least its versatility that makes WordPress so fascinating. WordPress websites are unique – at least if you want them to be. But what people often forget is that high individuality and functionality can already be achieved by using the right sidebar widgets. They’re like the icing on the cake and can add spice to your website. Therefore, we want to show you the 10 most interesting widgets for your WordPress website. Start clearing the sidebar… WordPress Widgets – Here We Go! 1. Recent Posts Widget With Thumbnails The Recent Posts Widget With Thumbnails is a simple, however, very useful plugin. It displays the most recent postings along with a thumbnail which is either generated from the featured post image or the first image in the post. It also displays the title linked to the postings. There’re only few settings that aren’t self-explaining. The result is a nice and useful add-on for your website which encourages your visitors to read more articles on your WordPress website. Developer: Hinjiriyo Continuous development: Yes Latest version: 09/06/2014 Price: Free on WordPress.org License: GNU GENERAL PUBLIC LICENSE Incompatibilities with other plugins: Not known Developer’s homepage: None 2. Simple Social Icons The Simple Social […]