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This is a true story – unfortunately. A good friend of mine hired a web designer to help him get online. As he has a very specialized target group he does not need an imposing internet presence, more a kind of a virtual business card to help his customers find him online. That’s what he told the designer. The designer then nodded an “Okay” but still silently rattled off his seemingly hard-wired plan of how a website has to be built, ending in an absolute overkill. My friend didn’t see the first draft within four weeks when he expected the whole project would be ready within a few days. One day he decided to ask for a status update. The designer got pretty angry and told him how complicated all these technological background tasks are to implement and how happy he should be to have found such a qualified designer.

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