Nobody Knows How Many Users Apple News Has!
Last year, Apple released its new app for serving news on mobile: Apple News. While the reception to the app was not bad by any means, it was hardly promising or stellar.
However, Apple recently stated that it might have miscalculated the number of users that are currently using Apple News and as such, the number of active users needs to be calculated again.
As reported by The Wall Street Journal, Apple’s Eddy Cue said:
We’re in the process of fixing that now, but our numbers are lower than reality.
And more interestingly:
We don’t know what the right number is.
Eddy Cue did accept that approximately 40 million people might have tried Apple News so far, but there is no valid data on the number of users that come back to Apple News, or are using it on a regular and active basis.
The modest and fairly mild reception to Apple News so far had led many publishers to stick to Google News and Google’s ad platform. In fact, several popular websites, such as Business Insider and The Atlantic, did join Apple News platform, but noted no major spike in traffic or new visitors from Apple News.
Since the current number of active users has been underestimated by Apple, it might be interesting to see what the real number of users is.
Have you tried Apple News yet? How has your experience been? Share your views in the comments below!
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