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A Case Study: Is App Indexing For Google Worth The Effort?

January 23rd, 2017 Leave a comment Go to comments

Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may surprise you.

App indexing is one of the hottest topics in SEO right now, and in some sense for good reason. Google has only been indexing apps for everyone for a little more than two years, and with only 30% of apps being indexed there is huge potential for websites to draw additional search traffic to their apps.

The post A Case Study: Is App Indexing For Google Worth The Effort? appeared first on Smashing Magazine.

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