This month’s collection of design trends focuses on a bit of a slow burn – design techniques that appeal to millennials (maybe) and Generation Z.
Gen-Zers are those born between 1997 and 2012, meaning part of this generation is in grade school. This generation is impacting design trends already because they are the most digital savvy generation yet. And they start using digital tools at even younger ages, making it no surprise that they have a significant influence on website design.
Here’s what’s trending in design this month.
1. Youthful Appeal
Content and design with a more youthful appeal is trending.
It’s a little complicated to fully describe; but when you see it, you’ll probably know it. These projects are a little more bold in color, imagery, and voice. Remember all the light blue that dominated the website design landscape for so long? You won’t find it here. Color palettes are meant to grab your attention and make you feel something.
The overall imagery features plenty of action, in the form of actual animation or video or shapes and design elements that infer motion and activity. The common theme is that the design is busier, lighter, and incredibly active. Three examples that do it in quite different ways:
Gonzo Media features fast-moving video with young people and bright colors for data points. The language is direct and they want you to understand youth feel and marketing (it’s part of their brand).
The gamification of Wimbledon by Ralph Lauren pulls together two things that aren’t typically connected with “youth” in a new way that’s fun and inviting; the game brings a fresh idea to something that spans generations visually and interactively.
Preventure uses color and young faces again to get a message across. What’s interesting here is that while the content is about teens, it’s targeted at their parents and caretakers. The design has a youthful appeal that’s used to speak another generation; that shows the power and influence of this trend overall.
2. TikTok Aesthetic
The New York Times claimed that TikTok is “Rewriting the World” earlier this year. The social platform which features short videos is super popular (and growing) and features a style that’s a bit harsh, and even brutalist by design.
The TikTok style features short video clips, often with filters or glitchy effects. It has a feel that’s more instant and almost oddly organic. It’s not polished and things that look like (or actually are) mistakes are just par for the course.
How does this turn into a design trend?
We’ve seen a resurgence in brutalism overall, but what you get from this social platform is a less professional look to projects with more risk-taking when it comes to design style and effects. Projects have a look that says, “I just did this real quick, and it’s awesome anyway.”
Think of the style as not quite brutal and somewhat arrogant. It’s bold, fresh and works.
These projects are somewhat disruptive from what we’re used to seeing and draw attention. That’s the whole goal for most web projects and here it works in a number of different ways.
Lyst uses the glitchy video effect that’s dominant on TikTok.
100 Everyday has a more static display with a brutalist style and interesting use of space.
9 Elements is more polished, but also with glitchy effects on a light animation and plenty of high design.
3. Futuristic Feel
Nothing says “next generation” like a futuristic style design. More of these projects are popping up thanks to the influence of virtual reality and AI themes.
What’s especially neat about these projects is that everyone’s vision of futuristic is a little bit different. The examples below show that with both light and dark themes and imagery that feels realistic or totally unreal.
The best part of a futuristic design theme is no one really knows what the next thing looks like, so it’s all imagination. That can make these design concepts interesting and intimidating to tackle.
Common design themes when it comes to future-feel right now include bright color, animation, robotic imagery, lack of photos, and code themes. You might also find design elements that fade into the horizon, something you can see in all three examples below with lines or design elements that almost seem to go forever.
Conclusion
The best part of trends that are more of a long game is that more of these projects will pop up and each one will evolve these concepts a little more. It’ll be fun to look at these ideas again in six months or a year and see how they have changed.
You are probably already starting to feel pressure in client proposals to design for a more Gen-Z audience. And it’s doable without going too over the top. Incorporate some of these ideas to find just the right look and feel for projects in the pipeline. Don’t be afraid to look at trends outside of website design to influence your work. (That’s where many of these ideas started.)
For the past year, every time I got frustrated with Sketch, a colleague of mine suggested I try Figma. Then, when I wrote an article about building our design system in Sketch, I got a bunch of feedback from people telling me to try Figma. And recently, Linda, our Head of Design at Help Scout, asked me, “Hey Buzz, shouldn’t we be using Figma?”
I couldn’t fight it anymore… I just had to try Figma!
This isn’t a love letter to Figma or a harsh review of Sketch. Instead, it’s a cautionary tale for anyone who is thinking of moving tools. This is the story of how everything panned out, and the specifics of migrating a design system from one platform to another.
Understanding The Cost
The first thing to consider is that there’s a cost involved in switching tools — a consideration not usually factored into the conversation whenever there’s a #designtwitter pile-on. Only one-person teams can afford to change design tools at will; for busy teams, it’s not so easy.
The difficulty for us at Help Scout was the fact that our design system is built as multiple, interdependent Sketch Libraries managed with GitHub. We also have multiple in-flight projects, processes and vast documentation that all depend on Sketch files. And don’t forget the monumental effort involved in training and moving an entire team onto a new tool whilst simultaneously doing actual work!
There’s also a financial cost involved in someone (in this case, that’d be me) taking the time away from business-as-usual work to research and document all this good stuff. Point is, if you work in an established design team, you’ll know that changing tools is about as easy as moving offices.
But that’s how this works. Tools are “sticky” just by virtue of being hard to leave. Suffice to say, this wasn’t going to be a decision we made lightly.
Kicking The Tires
With the understanding that my decision would have an impact on the whole team and organization, I started by spending two full days exploring Figma. I watched videos, I spoke to other designers who use it often and I played with the tool… a lot! Essentially, I explored how easy it would be to move our Sketch components over. A question that came to mind was whether it would be as easy as opening a .sketch file in Figma?
Unsurprisingly, no.
It turns out that Figma and Sketch — while similar in layout and functionality — have some key differences in how they allow components to be overridden. This was the kicker. Figma allows for color, type and effects (shadows, etc.) to be customized by the user, whereas Sketch will only allow pre-determined overrides. Because of the limitations Sketch imposes on overriding components, we’d built our original design system around that — allowing full color, border and style control using a complex system of masks and building-block components.
Over-complicated? Yes. But it worked great for us.
Here’s a simple card symbol in Sketch which was made from five nested symbols that were necessary in order for us to achieve the level of flexibility we required. This is the exact kind of thing that doesn’t import well into Figma.
While this complexity in Sketch allowed us the level of flexibility Figma offers out-the-box, it meant that almost any component imported from Sketch brought an unnecessary level of complexity along with it. In order for us to use Figma, we’d need to rebuild everything from scratch to strip each component down to the essentials.
Decision Time!
Given the above, my initial decision was that although I thought Figma was the better tool, the stronger company, and the safer long-term bet, it was going to be too difficult and costly to switch. Re-building entire libraries is a big job! It was like breaking up before we’d even given it a chance.
“It’s not you, it’s us.”
But as it happens, Figma are Help Scout‘s customers. On hearing our decision to stick with Sketch, our Head of Sales set up a call with the Figma product team — not necessarily to change anyone’s minds, but to share our experiences, more like as friends do. They were understandably cool about the whole thing, but asked whether they could talk to me about my decisions. And that was an opportunity not to be missed!
In the days leading up to my conversation with the Figma team, I decided to jump back into the tool — at the very least to give myself enough understanding to be able to talk with confidence and not look like a total amateur in front of people who knew a lot more in this area than me. By the time I spoke with the team, I was a convert — in just those couple of extra days, I realized how much more productive and collaborative we’d be as a team with these kinds of features at our disposal. The cost of switching hadn’t changed, but my opinion of whether the cost was worth it had. Help Scout’s Head of Design made a compelling point to that effect too: If we feel like we’ll make the switch someday, then why not today?
So my conversation with Figma ended up being more along the lines of, “Give me some advice on how to make this work,” which they graciously did.
How To Switch
So it’s possible that you might be in the same spot I was; you want to move tools but are faced with the monumental task of rebuilding hundreds of components, styles, and a load of documentation. Well, friend, you’re going to need to take a deliberate and systematic approach to this. Your mileage may vary, but this is how I moved Help Scout’s entire design system to Figma in just a week.
This applies to creating Sketch libraries too, but I strongly suggest splitting design systems into separate sub-libraries that cover different parts of your ecosystem. In our case, we have Core which contains components applicable to any designer (brand assets, illustrations, icons, etc.), then domain-specific documents. This approach makes migration a bit easier to handle when you’re moving things over in organized chunks.
In our case, migrating to Figma involved beginning with the Core elements — which were then used to build out subsequent libraries.
2. Lean Heavily On Styles (+ Documentation)
Figma has “Styles” that work in the same way you’re used to seeing Type Styles working in Sketch, but with the added benefit that these also apply to color and effects. With this in mind, it’s really useful to define all your colors and shared elements in one single library, then document them.
3. Show How Components Extend
Since Figma allows much greater control over how components can be extended, you’ll probably end up with fewer components than you had in Sketch — instead of “button solid color” and “button outlined,” in Figma you’ll just need “button”. Because of this, I found that it was important to document the different ways a component can be extended directly within the library itself.
For example, only one component is required to re-create an entire two-sided chat conversation in Figma. But a new designer would never know what overrides to apply, so it’s important to visually demonstrate whenever it’s possible. Here’s the same component being used in six different ways:
4. Organize Properly
I quickly abandoned trying to replicate the naming structure I had in the original Sketch files because of subtle differences in how Figma’s file system works. Ultimately, the aim is to make sure components are in a logical place and easy to find, and the best way I found to achieve that was to carefully organize my Pages by category (e.g., Forms), Frames by group classification (e.g., Inputs) and Components by individual element (e.g., Error). Being specific about naming makes components super easy to find — especially by people who didn’t originally create them.
5. Importing vs. Re-Building
Phew, I wish I had good news here about the physical act of importing Sketch components (for a lot of things, namely individual elements like icons which you can import from Sketch and it’ll all work out great). However, for more complex components (especially ones that involve masks and nested symbols), you’re better off re-creating the components from scratch. Yes, it’s extremely painful, but on the upside, you’ll get really good at using Figma in a very short time!
My workflow in Figma for re-creating the more complex Sketch components was literally to screenshot then “trace” them in Figma. As ridiculous as this sounds, it turned out to be much faster than importing from Sketch and removing the unnecessary elements. And I’m a little bit ashamed to say that I love this kind of work, but also, turns out that this workflow was more effective.
(But of course, if you’re migrating simpler components like icons, then Figma’s importing capabilities will serve you just fine.)
6. Get Your Team On Board
As a 100% remote team, most things we do at Help Scout are well communicated — this was no different. So while the team was aware of the impending tool switch, it wasn’t until I had finished the design system that they got the nudge.
At this point, I gave a 20-minute demo video explaining Figma, some basics on how to use it, and some of the cool improvements they’ll find to their workflow when using components. This turned out to be a hit and definitely softened the blow for people who were perhaps a little hesitant about the move at first.
7. Go All In
Part of my initial research involved seeing whether we could maintain our design system in Sketch and Figma simultaneously. I’m certain it can be done, but it’s a bit of a stretch for us given our fairly small team size and the fact we have no single person or team dedicated to the upkeep of our libraries. But instead of keeping what we had in place, I decided to go all-in on Figma.
This meant creating and updating all documentation and employee onboarding to reference the new stuff which forced me to address the migration of anything that referenced the old stuff — including existing development processes and designer hand-off. Ultimately, drawing a line in the sand meant that we were all committed to making this a success.
Of course, the Sketch libraries still exist; they’re just no longer documented nor updated. And in terms of migration, in-flight projects continue to use Sketch files (although some designers have chosen to migrate their work to Figma), whereas new projects use Figma. It’s a clean break.
Conclusion: Make A Plan!
It’s hard to conclude an article like this without sounding like I have all the answers — which I most certainly do not. But my advice to anyone switching tools is to take it slow. Put in the research, make a plan of attack, figure out the cost then weigh up whether you’re prepared to pay it — this applies whether you’re moving to Figma, Sketch, InVision Studio, Adobe XD, Framer X or some other trendy new tool I haven’t heard of yet.
For us, time will tell, but I’m still pretty confident we made the right call!
The whole world is passionate about productivity. All of us are looking for tricks to get work done effortlessly.
You must be a busy person! In spite of having the ability to get dozens of mobile apps, you merely wish to install the best one. The issue is you aren’t confident which one is the best. Several online blogs showcase similar applications, and at the time you install a few of them, you discover yourself messing your mobile phone with mobile apps you never use.
Now, you may be thinking about the solution, aren’t you? Thanks to the App Development Companies out there who are continuously working on bringing dynamic apps. Yes, to fight against all these problems, you should install only those apps that are going to aid you to become more productive.
The reality is no application single-handedly is going to assist you in becoming dynamic. If you actually want to succeed, you need to develop the precise approach and grow to be determined with your objectives.
Today, in this blog, I am going to give you a list of some of the incredible apps that can help to make your business prolific. So, let’s not just waste any time further and get started.
Boost to Your Business Productivity Now!
GoCo
For small organizations, HR could be an unexplained thing. It’s multifaceted, complicated to navigate, and quite often packed with formalities. If you are working in a startup, you may face difficulty in dedicating the headspace, as well as personnel, which are mandatory to execute a grand work. Here, the good thing is the availability of all-in-one platforms to aid you to fulfill your organization’s your requirements.
GoCo.io is a tool that shifts human resources, along with the advantages to the cloud, reorganizing employee offboarding and onboarding, advantages administration, compliance, performance management, and document management.
Gusto
Previously famous as ZenPayroll, this tool has the aptitude for turning your tiny business’s benefits, payroll, and tax process simplified. Gusto app is useful in taking care of the entire onboarding paperwork. Moreover, it even manages the report that you need to carry out while you create a new hire. The tool is a one-stop solution that takes care of the centralized, local, and state tax filings; mails paystubs to the employees; and formulates subtractions for advantages and workers’ compensation in an automatic way.
Goodhire
For expanding your small business or startup, it is quite paramount to add the right and efficient people in your team. The trouble is that there is much that can move into that procedure: from reference & employment verification to pre-hire talent examinations, there is a lot, which you perhaps would like to know about somebody before you choose to carry them on your group. This app assists you to find it all through simple a few taps on your system and gets the whole thing back to you within 24 hours.
Freshbooks
While you will discuss the matter of payments, relying on your organization model, there could be substantial official procedure amid the time you get the work done and when you really get salaried for it. Tracking and managing invoices could be a big order; however, luckily, Freshbooks can help you out in this. It is possible to create the smooth and official invoices effortlessly, accept credit cards on your phones and set up persistent invoices for your customers through this productivity application. Moreover, it features profit and loss statements, investment-tracking and business report creation to aid you to reside on the peak of all you necessitate for remaining your commerce running efficiently.
Intercom
The reality related to the user service is that wherever and whenever they have an excellent experience, it turns out to be their current baseline anticipation for the way they’ll be handled elsewhere. Astonishingly delightful and positive communication with users is progressively becoming a unique point for businesses.
Intercom makes use of an amalgamation of live chat, education, and more to build it simpler for your small business to connect and communicate with your users. As a result, you can keep your focus on resolving issues before they begin and ensure that your organization is changing users into fans.
SalesLoft
You must agree with me when I say that your business relies on your aptitude to figure out and triumph more users. The app, SalesLoft can aid, with tools developed to boost the efficiency and competence of your sales. Moreover, you can build robust associations and get a better insight into the requirements of customers. This innovation is designed to aid your sales team in providing higher value and earn clients for life.
Trello
With a team, no matter how big or small it is, which you can lean on assists you to get more work done in a restricted time. However, that’s not all! You have to devote more time in handling people, as well as keeping projects and deadlines systemized. In case you are messed up between slack, emails, and tracking files, it is tough to comprehend where to move for the precise image of what requires to get done at what time. In such situations, you can use Trello, which is a team, as well as task management, platform. It helps in keeping track of jobs as straightforward as feasible. Structure projects, centralize interactions and get works verified like never before.
Pushover
If you want more than one system to access your organization, Pushover can prove to be a gamechanger for you. It is competent to keep all your moving sections coordinated and connected. It combines all your push texts for your every device into a single space, allowing you to get a hand on everything, which is occurring with your commerce at once.
RescueTime
Have you ever felt that a day simply got away from you? There is an important task that you need to complete; nonetheless, you require to handle all your morning emails, edit the project that you have delivered the previous day, and before you get an idea how to do it, it gets afternoon.
RescueTime be capable of helping you to get a grip on where the entire of your time is going away with the help of following where you expend it, forwarding you comprehensive information and facts to provide you a complete depiction of the way you used up your day. Don’t forget that you can’t make evolution on a thing till you begin calculating it, thus proffer it a chance.
KinHR
KinHR is an excellent application for competently organizing all the HR everyday jobs and duties that are going to appear as you go on expanding your organization. It is useful for companies to enhance employees’ retention, as well as the well-being in the workplace. Besides, the tool is easy to set up and available to organizations of any size.
Final Thoughts
Procrastination, distractions and mishandled time all are acting like a big hurdle into our capability of being productive. Regardless of your work ethic or traits, you may face some of the other issues. These are some of the great and must-have productivity apps that can give your small business or startup a new life. Consider them as gracious fragments of expertise that can noticeably perk up your aptitude to work proficiently.
In short, productivity applications are utilities that not merely impact your work’s excellence, but the period you expend from work. After all, in this competitive world, who doesn’t wish for spending less time in mulling over to be more fruitful?
I hope this blog will help you out! Also, what do you think what other applications or tools should be included in this list? Mention your suggestion in the comment section below.
Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.
The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.
Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news.
5 Useful Chrome Extensions Every Web Designer Should Try
Bootstrap 4 Responsive Navigation Menu
Doritos Ditches its Logo to Appeal to Gen Z
CSS Can do This… And it’s Terrifying!
Why ReCAPTCHA is Actually an Act of Human Torture
Discussion: 9 Years Ago Sketch Took the Torch from Adobe Fireworks, But…
Site Design: Intercom Design
Animated Verbs
The Designer’s Guide to Netflix: 12 Must-watch Shows and Movies
How Googly Eyes Solved One of Today’s Trickiest UX Problems
Walt Disney World Reveals 50th Anniversary Logo
Basecamp Rebranding
Solving Problems with CSS Grid: The Gantt Chart
CSS Style Guides
Web Design Experimental Layouts
“Well, I’m not a Designer…” – 5 Ideas for Devs Making Design Decisions
How iOS 12 Features will Change the Way You Use your Phone
Designing Address Forms for Everyone, Everywhere
How to Build Firefox
Bad Designers, Climate Change, Triangle-shaped Designer – And More UX this Week
Here’s How the iPhone Would Look if Apple Had Designed it in the 1980s
Sourcery: Get a Free, Self-updating Website in 5sec
How to Improve your Typography Skills
Yes, You Can! Outsmart Impostor Syndrome and Design with Confidence
Avatar Used the Papyrus Font to Signal the Downfall of Civilization
Want more? No problem! Keep track of top design news from around the web with Webdesigner News.