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How to Win Your First Listeners Your New Podcast

September 4th, 2020 No comments

Launching a new podcast show is so darn exciting.

(I know, I’ve been podcasting for over five years and have launched two successful shows so far.)

First, you read everything there is about starting a podcast. You get the right gear and figure out how to make everything sound great. And finally, you hit record and feel the thrill of the show coming together.

Yay!

But eventually, reality kicks in too. You realize that you must find a way to attract listeners. Without them, all your efforts would have been in vain, after all.

A pretty scary thought, right?

Well, true, but only until you’ve read this post. Why, because this guide will teach you everything about getting those crucial first listeners for your show.

You’ll discover the best strategies to help you on the launch day and the best ways to tell new audiences about the podcast.

So, let’s begin.

1. Start With More than Just a Single Episode

Imagine – You’ve recorded the first episode. You’ve edited the sound and created amazing show notes. It’s all ready to go.

Now, you just can’t wait to fire it up to Apple, Stitcher, or Spotify.

Well, don’t.

As irresistible as the urge to upload that episode might be, don’t launch the show with just that one recording. There are good reasons for waiting until you have at least a couple of episodes ready.

First, you’ll give the audience a chance to continue enjoying your show without having to wait for a new episode to land.

People who come across your show, and love what they hear, might want more. That’s hardly possible if they’ll find just one episode live.

Pat Flynn, the host of the hugely popular Smart Passive Income podcast, experienced it first hand. He recalled:

“I once launched a podcast with a single episode and actually received negative reviews from people who had listened to the first episode and were upset that there was only one. When people love your stuff, they’re going to want more of it, so give them what they want.”

Secondly, having more shows on the launch day may help you get to iTunes’ New and Noteworthy category. It’s practically impossible to do with just one episode.

At a minimum, record three to five episodes and publish them all at once. After that, you can start shipping new content at your usual frequency.

2. Create Standout Visuals for the Show

Take a look at any podcast category on iTunes. Here’s what I see under Business, for example:

Look how small the show titles are. It’s no different when it comes to the publisher’s name.

But the image… Well, that you can see even from a distance.

This means that your potential audience will, most likely, first notice the show cover, and only then, read the show name beneath it. So, the more engaging and noticeable your show cover is the higher your chances of getting noticed.

But go beyond just the cover. Create additional images you’re going to use to promote shows.

Here’s a list of templates I recommend you design to promote the show.

A bigger version of episode cover to share on social media.

Quotes from the show, and share them on social media as well

Background for audio clips

3. Submit Your Podcast to All Directories and Aggregators

I know, it sounds pretty obvious to do. And yet, I see so many new podcasters skipping this step, focusing all their efforts just on iTunes.

Now, Apple’s Podcasting platform is huge and certainly worth the effort. But it’s not the only one. Tons of other apps and directories allow you to submit the show to be discovered by the app’s audience.

Some of the must-do free directories and aggregators include:

  • Apple Podcasts (formerly iTunes,)
  • Google Play Music and Google Podcasts,
  • Spotify,
  • Stitcher,
  • Overcast,
  • TuneIn, and more.

(Quick Tip: here’s a full list of podcast directories to submit your podcast to.)

For most of those, you’ll need to create an RSS file to submit. You could create the file yourself, although the process requires you to code it from scratch.

Alternatively, you can use a podcast hosting provider like Castos (disclaimer, my company) to do it for you.

4. Leverage Your Guests’ Audiences

This strategy works if you run an interview-based podcast and host guests on the show regularly.

These people have audiences of their own, people who, at a minimum, would be interested in hearing your interview with that person.

That’s your opportunity to introduce the show to new audiences.

Ask your guests to help spread the word on their episode. Since they’ve already taken part in the recording, you can be practically sure that they will want to let their audience know about it.

Also, make it easy for your guests to promote the show. Prepare the visuals I mentioned above for their episode, and share them with the guest. This way, the only thing they’ll need to do is share those visuals on their social media accounts.

To make it super easy for guests to help you spread the word, I recommend sending them at least the following:

  • Quote images
  • Pre-written social media updates with links to the episode
  • Short audio clips from the episode with a visual and link to show notes

5. Convert Podcast Episodes to YouTube Videos

Although a podcast is a distinct format – audio – it doesn’t mean that you are limited to presenting it that way only. Look at these YouTube clips, for example:

Or…

Neither of those are a video. They contain nothing else but a static background image, and yes, you guessed it – audio from a podcast show.

By converting those episodes into content for YouTube, both podcasts can now present their shows to a whole new audience.

There is one other trick I’d recommend. Instead of the episode title, call the video something like “Interview with [NAME OF YOUR GUEST.] – The title of the show/Topic of an interview.

This will increase your chances of getting discovered in YouTube search by people looking for content relating to your guest.

That’s It?

Well, of course not. You have a lot of work to do to grow your show. The four strategies I outlined above will help you introduce your new podcast to the first listeners and win some of them.

Best of luck!


Photo by Kate Oseen on Unsplash

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Adjusting Forecasts in a Down Economy: How to Set Expectations

September 4th, 2020 No comments

Up-to-date goals and expectations are critical to staying solvent and successful in a volatile economy.

For many businesses, projections from the beginning of this year no longer remotely apply to their current operations.

In response, businesses must revise their financial forecasts amid the economic fallout from the coronavirus.

This means reconciling your financial forecasts from the beginning of the year with the current outlook.

As inventories bloat and sales slump, calculate which costs to cut and recalibrate your approach to profitability. Since the recovery timeline is uncertain, it’s best to brace for a prolonged slowdown.

Use this article to learn how to adjust financial expectations for success in a down economy.

Adjust to a Unique Recession

The economic shutdowns on both national and local levels due to coronavirus are entirely novel.

Business and consumer confidence plummeted simultaneously, taking both supply and demand with them.

The impact of those changes has created a crunch for the U.S. and global economy, since it is powered by demand for services. Revenues are sliding, costs are rising, and credit lines are being drawn.

Meanwhile, general policy tools such as interest-rate cuts and fiscal stimulus have done little to enliven markets.

Economic inactivity is the reality until health authorities say it’s safe again – and businesses must plan accordingly.

Expect financial dislocations in your industry, revenue, and cost fluctuations, as well as opportunities to capitalize on the upheaval.

Revise Down Forecasts

The impact of coronavirus is widespread but felt uniquely by each business.

To remain solvent, businesses must revise the forecasts, KPIs, and targets set at the beginning of the year.

It’s important to react quickly to shrinking profit margins.

As demand drops and prices fall, margins may fall but so too can costs. You must understand clearly where your profits and losses are coming from.

Start by assessing how expenses have shifted due to shrinkage in supply and demand.

You may be able to favorably renegotiate contracts with suppliers and contractors, while other costs may have increased. Be realistic about cost-cutting and remember that expenses may shift in months to come.

Reassess revenue projections with an eye for each stage of the sales funnel. For example, if you aren’t able to invest as much in inbound marketing such as content marketing or paid search ads, that impact may funnel up to your revenue generation.

Analyze profitability by product and customer to see where revenue is expected to hold, increase, or erode in the coming months. Then create new KPIs, sales targets, and forecasts based on these expectations.

Aim to Increase Revenues

Businesses must get creative about revenue generation in a down economy.

For example, as competitors suffer liquidity issues or fall short of customer expectations, you can hire salespeople and increase marketing to gain those unserved customers.

Research shows that maintaining or increasing ad output during a slowdown enables you to outsell businesses that cut back. Short-term techniques like sales and price promotions work to attract savings-conscious consumers.

It’s equally important to maximize your current customers.

Implementing a rewards or loyalty program is an effective way to generate profitable upsells and cross-sells.

By showing your customers that you care, you guard them against the competition. Similarly, good customer service is core to earning revenue from both new and current customers.

Balance Cost Reductions with Future Investments

While most businesses are cutting back to save cash, it may be wise to invest in the future.

This is because interest rates are at an all-time low and everything you need to operate is dropping in price.

If your margins and revenue projections allow it, consider:

  • Expanding capacity
  • Exploring new markets
  • Making acquisitions
  • Improving operating processes

Look for ways to cut back while improving operations. For example, creating lean processes is effective because it both lower overheads and frees up capital.

Training also is best done during slack periods. Upgrading the skills of your employees with on-the-job instruction or free online classes can pay dividends later.

Companies that develop better processes, products, or investments during a recession can emerge stronger on the other side.

Avoid Overcorrection as Economy Recovers

Experts say that recovery will likely be quick but not instantaneous.

Instead of a V-shape, the recession may take a U-shape as the economy drags along before picking up again.

Companies will need time to restore inventory, supply chains, and normal staffing levels after months of inactivity. People’s confidence and spending habits may also change, leaving them less inclined to spend.

You’ll need resources to operate when the economy stabilizes, but overestimating your productivity or revenue in the early days of recovery could be disastrous.

For example, if you laid-off most of your employees, the delay and cost of rehiring your workforce will be sizable.

Meanwhile, service providers may have disappeared which can further disrupt your ability to run at capacity.

It’s best to be conservative when estimating post-recovery revenue, and realistic about costs and time needed to get back up to speed.

Adjusting Forecasts in the Coronavirus Economy

Accurate financial forecasts and targets help you stay solvent in tough times. Adjust forecasts to inform your business strategy and improve your revenue.

Be sure to look for available loan forbearances, tax delays, and stimulus payouts your company qualifies for. Spending every dollar with intent is the best way to weather the storm.


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How to Build Effective Buyer Personas

September 4th, 2020 No comments

Increasingly, and especially with the events of the first half of 2020, we are seeing a definitive shift to a more customer-centric culture.

It is no longer about the value inherent in a company’s product or service, but more essentially, what benefits that product/service brings to the consumer.

It needs to address their pain points, facilitate some aspect of their life, authentically help them. This more outward focus on the customer isn’t necessarily new, but it is newly emphasized given a climate in which every purchase is carefully weighed in light of economic impact and overall necessity.

That said, it becomes the responsibility of marketers to more effectively gauge what it is the buying public wants and needs. What strategies can they use to accomplish this? One way is, to begin with, a buyer persona. A buyer persona is basically a placeholder for that actual-ideal costumer. Let’s call it a fictional alter ego of sorts.

Companies have a target demographic, that demographic consists of those individuals toward whom products are geared. Now, the question is, what does this individual look like, generally speaking? What are their interests? Buying behaviors? Income level? Family status? The list can be extensive. The more you know, the better positioned you will be to persuade that person to take a look at your brand and its offerings.

Your buyer persona (or as the case may be personas—as many companies have more than one type of person they target) will serve as your guide. When considering product development, you definitely want to think about what that persona is looking for. When developing a marketing campaign, think about what might appeal most to them. Even as far as your website, develop it with an eye on what will keep that buyer persona on the page.

So how do you create this fictitious persona which (somewhat ironically) will give you a better connection to the real humans you deal with daily? Below are 5 things you need to keep in mind as you sit down at the drawing board to build out your buying personas.

1. Research, Research, Research

Yes, in case you were wondering, there is something to be said for rolling up your sleeves and engaging in some good old fashioned research. The good thing here is that you have data at your fingertips. With Google Analytics and Facebook Insights doing much of the heavy lifting for you, it’s usually a matter of reviewing the information and extrapolating from there. You can easily figure out what interests your persona, what their online patterns tend to be, where they live. Using this information when crafting your persona is key.

Additionally, in doing your research due diligence, you can also spend some time on social media and thereby see where that ideal customer likes to hang out. And of course, there is the tried and true method of simply talking to current customers. Interviewing those who are actively working with you offers incredible insights into what your buyer persona is all about. It will take some legwork on your part here, but again you want as much data as you can possibly gather.

2. Figure Out Their Most Pressing Pain Points

You ultimately sell goods/services because your customers have a problem or a pain point. It could be that they are lacking something in their life. It could also be that they waste time and thus want to find a way to be more productive. Whatever the pain points, these are things they are seeking to address.

Once you have a firm handle on what those pain points are in terms of your target audience, you apply this to your persona. This is who you need to be focused on and the problems about which they are concerned should be a central component of the campaign(s) you launch.

3. What Promise Can You Offer

Hand in hand with defining those pain points is understanding where you come in. That is to say, how can you help alleviate their problems. All any of us want really is to make it through the day and do so with the most amount of happiness possible. You being able to say, here is one thing I can clear up for you, or I can help make that particular problem disappear, is huge.

You also here want to address the potential purchasing barriers your persona might have. People often have to be persuaded to buy; they may want to, but something is holding them back from pulling that trigger. Be it cost or risk, get to the heart of that barrier.

4. Determine Their Goals

Whatever group you are targeting, they have goals in mind. They have dreams they are chasing, ambitions they are pursuing. Goals do in fact influence buying behavior. It could be a personal goal, professional, relationship goals even. The aspirations you identify in crafting your ideal persona don’t necessarily have to tie into your company. This again is just additional insight into what type of customer you are likely dealing with.

For many of us, our dreams and goals are what make us tick. We are driven in most aspects of your lives by this vision of what is to come. So yes, your buyer persona needs to have specific goals in mind. To figure out what these maybe, you could always again talk to current customers. Social media is another great way to gain information on your audience as far as their dreams and ambitions are concerned.

5. Make Your Buyer Persona as Real as Possible

Once you’ve put in the time, energy, and research to figure out the “nuts and bolts” of your fictional customer, you want to set about defictionalizing that persona. In other words, try and build a buyer that is as real-seeming as possible. While this may seem somewhat strange at first, it goes a long way toward enabling you to relate to them and thereby design/develop/write for them and ultimately, if you’ve done your job, sell to them.

Go so far as to give them a name, job, family, location. What do they do in their spare time? What places have they traveled to? Put all of the pieces together and from this jigsaw watch, that buyer starts to take actual shape. And then, of course, it is all about keeping that buyer persona in mind as you make key decisions on everything from marketing to overall brand development.


Photo by Charles Deluvio on Unsplash

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Stroke Text CSS: The Definitive Guide

September 3rd, 2020 No comments

Whenever I think of stroked text on the web I think: nope.

There is -webkit-text-stroke in CSS for it, but it places that stroke in the middle of the vector outline of the characters, absolutely ensuring that the character doesn’t look right. Just look at this in Chrome or Safari. Gross. If you’re going to do it, at least layer the correct type on top so it has its original integrity. And even then, well, it’s non-standard.

John Negoita covers text stroke in a bunch of other ways. Another way to fake it is to use text-shadow in multiple directions.

Four ways, like the figure above, doesn’t usually cut it, so he gets mathy with it. SVG is capable os doing strokes, which you’d think would be much smarter, but it has the same exact problem as CSS does with the straddled stroke — only with somewhat more control.

I’d probably avoid stroked text on the web in general, unless it’s just a one-off, in which case I’d make it into SVG in design software, fake the stroke, and use it as a background-image.

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How to Simplify SVG Code Using Basic Shapes

September 3rd, 2020 No comments
Showing an close icon in the shape of an x, a clock with the hands pointing at 3 o-clock, and a closed envelope.

There are different ways to work with icons, but the best solution always includes SVG, whether it’s implemented inline or linked up as an image file. That’s because they’re “drawn” in code, making them flexible, adaptable, and scalable in any context.

But when working with SVG, there’s always the chance that they contain a lot of unnecessary code. In some cases, the code for an inline SVG can be long that it makes a document longer to scroll, uncomfortable to work with, and, yes, a little bit heavier than it needs to be.

We can work around this reusing chunks of code with the element or apply native variables to manage our SVG styles from one place. Or, if we’re working in a server-side environment, we can always sprinkle in a little PHP (or the like) to extract the contents of the SVG file instead of dropping it straight in.

That’s all fine, but wouldn’t be great if we could solve this at the file level instead of resorting to code-based approaches? I want to focus on a different perspective: how to make the same figures with less code using basic shapes. This way, we get the benefits of smaller, controllable, and semantic icons in our projects without sacrificing quality or visual changes. I’ll go through different examples that explore the code of commonly used icons and how we can redraw them using some of the easiest SVG shapes we can make.

Here are the icons we’ll be working on:

Let’s look at the basic shapes we can use to make these that keep the code small and simple.

Psssst! Here is a longer list of simple icons I created on holasvg.com! After this article, you’ll know how to modify them and make them your own.

Simplifying a close icon with the element

This is the code for the “close” or “cross” icon that was downloaded from flaticon.com and built by pixel-perfect:

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In this example, everything is happening inside the with lots of commands and parameters in the data attribute (d). What this SVG is doing is tracing the shape from its borders.

A quick demonstration using mavo.io

If you are familiar with Illustrator, this is the equivalent of drawing two separate lines, converting them to shape, then combining both with the pathfinder to create one compound shape.

The element allows us to draw complex shapes, but in this case, we can create the same figure with two lines, while keeping the same appearance:

<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 50 50" width="50" height="50" overflow="visible" stroke="black" stroke-width="10" stroke-linecap="round">
   <line x1="0" y1="0" x2="50" y2="50" />
   <line x1="50" y1="0" x2="0" y2="50" />
</svg>

We started by defining a viewBox that goes from 0,0 to 50,50. You can choose whatever dimensions you prefer; the SVG will always scale nicely to any width and height you define. To make things easier, in this case, I also defined an inline width and height of 50 units, which avoids extra calculations in the drawing.

To use the element, we declare the coordinates of the line’s first point and the coordinates of its last point. In this specific case, we started from x=0 y=0 and ended at x=50 y=50.

Grid of the coordinate system.

Here’s how that looks in code:

<line x1="0" y1="0" x2="50" y2="50" />

The second line will start from x=50 y=0 and end at x=0 y=50:

<line x1="50" y1="0" x2="0" y2="50" />

An SVG stroke doesn’t have a color by default — that’s why we added the black value on the stroke attribute. We also gave the stroke-width attribute a width of 10 units and the stroke-linecap a round value to replicate those rounded corners of the original design. These attributes were added directly to the tag so both lines will inherit them.

<svg ... stroke="black" stroke-width="10" stroke-linecap="round" ...>

Now that the stroke is 10 units bigger that its default size of 1 unit, the line might get cropped by the viewBox. We can either move the points 10 units inside the viewBox or add overflow=visible to the styles.

The values that are equal to 0 can be removed, as 0 is the default. That means the two lines end up with two very small lines of code:

<line x2="50" y2="50" />
<line x1="50" y2="50" />

Just by changing a to a , not only did we make a smaller SVG file, but a more semantic and controllable chunk of code that makes any future maintenance much easier. And the visual result is exactly the same as the original.

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Same cross, different code.

Simplifying a clock icon with the and <path> elements

I took this example of a clock icon created by barracuda from The Noun Project:

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This shape was also drawn with a , but we also have a lot of namespaces and XML instructions related to the software used and the license of the file that we can delete without affecting the SVG. Can you tell what illustration editor was used to create the icon?

Let’s recreate this one from scratch using a circle and a path with simpler commands. Again, we need to start with a viewBox, this time from 0,0 to 100,100, and with a width and height matching those units.

<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 100" width="100" height="100" fill="none" stroke="black" stroke-width="10" stroke-linecap="round" stroke-linejoin="round">
  <circle cx="50" cy="50" r="40"/>
  <path d="M50 25V50 H75" /> 
</svg>

We keep the same styles as the previous icon inside the tag. fill is black by default, so we need to explicitly give it a none value to remove it. Otherwise, the circle will have have a solid black fill, obscuring the other shapes.

To draw the we need to indicate a center point from where the radius will sit. We can achieve that with cx (center x) and cy (center y). Then r (radius) will declare how big our circle will be. In this example, the radius is slightly smaller than the viewBox, so it doesn’t get cropped when the stroke is 10 units wide.

What’s up with all those letters? Check out Chris Coyier’s illustrated guide for a primer on the SVG syntax.

We can use a for the clock hands because it has some very useful and simple commands to draw. Inside the d (data) we must start with the M (move to) command followed by the coordinates from where we’ll start drawing which, in this example, is 50,25 (near the top-center of the circle).

After the V (vertical) command, we only need one value as we can only move up or down with a negative or positive number. A positive number will go down. The same for H (horizontal) followed by a positive number, 75, that will draw toward the right. All commands are uppercase, so the numbers we choose will be points in the grid. If we decided to use lowercase (relative commands) the numbers will be the amount of units that we move in one direction and not an absolute point in the coordinate system.

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Same clock, different code.

Simplifying an envelope icon with the and elements

I drew the envelope icon in Illustrator without expanding the original shapes. Here’s the code that came from the export:

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Illustrator offers some SVG options to export the graphic. I chose “Style Elements” in the “CSS Properties” dropdown so I can have a tag that contains classes that I might want to move to a CSS file. But there are different ways to apply the styles in SVG, of course.

We already have basic shapes in this code! I unselected the “Shape to paths” option in Illustrator which helped a lot there. We can optimize this further with SVGOMG to remove the comments, XML instructions, and unnecessary data, like empty elements. From there, we can manually remove other extras, if we need to.

We already have something a little more concise:

<svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" x="0" y="0" viewBox="0 0 310 190" xml:space="preserve">
  <style>.st0{fill:none;stroke:#000;stroke-width:10;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10}
  </style><rect x="5" y="5" class="st0" width="300" height="180"/>
  <polyline class="st0" points="5 5 155 110 305 5"/>
</svg>

We can remove even more stuff without affecting the visual appearance of the envelope, including:

  • version="1.1" (this has been deprecated since SVG 2)
  • id="Layer_1" (this has no meaning or use)
  • x="0" (this is a default value)
  • y="0" (this is a default value)
  • xml:space="preserve" (this has been deprecated since SVG 2)
<svg xmlns="http://www.w3.org/2000/svg" x="0" y="0" viewBox="0 0 310 190">
  <style>.st0{fill:none;stroke:#000;stroke-width:10;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10}
  </style>
  <rect x="5" y="5" class="st0" width="300" height="180"/>
  <polyline class="st0" points="5 5 155 110 305 5"/>
</svg>

We can move the CSS styles to a separate stylesheet if we really want to get really aggressive.

needs a starting point from where we’ll extend a width and a height, so let’s use x="5" and y="5" which is our top-left point. From there, we will create a rectangle that is 300 units wide with a height of 180 units. Just like the clock icon, we’ll use 5,5 as the starting point because we have a 10-unit stroke that will get cropped if the coordinates were located at 0,0.

is similar to , but with an infinite amount of points that we define, like pairs of coordinates, one after the other, inside the points attribute, where the first number in the pair will represent x and the second will be y. It’s easier to read the sequence with commas, but those can be replaced with whitespace without having an impact on the result.

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Same envelope, different code.

Bonus shapes!

I didn’t include examples of icons that can be simplified with and shapes, but here is a quick way to use them.

is the same as , only this element will always define a closed shape. Here’s an example that comes straight from MDN:

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Remember the circle we drew earlier for the clock icon? Replace the r (radius) with rx and ry. Now you have two different values for radius. Here’s another example from MDN:

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Wrapping up

We covered a lot here in a short amount of time! While we used examples to demonstrates the process of optimizing SVGs, here’s what I hope you walk away with from this post:

  • Remember that compression starts with how the SVG is drawn in illustration software.
  • Use available tools, like SVOMG, to compress SVG.
  • Remove unnecessary metadata by hand, if necessary.
  • Replace complex paths with basic shapes.
  • <use> is a great way to “inline” SVG as well as for establishing your own library of reusable icons.

How many icons can be created by combining these basic shapes?

I’m working my list on holasvg.com/icons, I’ll be constantly uploading more icons and features here, and now you know how to easily modified them just by changing a few numbers. Go ahead and make them yours!


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State of Jamstack 2020: Data Deep Dive

September 3rd, 2020 No comments

(This is a sponsored post.)

The Jamstack, a modern approach to building websites and apps, delivers better performance, higher security, lower cost of scaling, and a better developer experience. But how popular is it among developers worldwide, and what do they love and hate about it?

We at Kentico Kontent decided to take a closer look at the current state of Jamstack?s adoption and use. Surveying more than 500 developers in four countries, we wanted to find out how long they’ve been working with the Jamstack, what they’re using this architecture for, where they typically deploy and host their projects, and more.

Based on the findings, we created The State of Jamstack 2020 Report that provides an overview of the results and comments on the most interesting facts. Now we’ve released something just as exciting:

Our free interactive data visualization page lets you dive into the data from our survey and discover how the web developers’ answers varied according to age, gender, primary programming language, and other factors.

Do you know where the majority of US developers working for large companies store their content? Or what’s their favorite static site generator? The answers may surprise you—click below to find out:

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Guide to successful telecommuting

September 3rd, 2020 No comments

Telecommuting is finally getting some respect. What was once an obscure work arrangement confined to a small number of jobs is now considered “the new normal” and an important factor for many job seekers.

Since 2005, regular telecommuting has increased by 173 percent. And since the onset of COVID-19, telecommuting has become a necessity, helping many organizations keep the proverbial doors open. Around half of the American workforce is telecommuting during the pandemic, more than double the amount who did so even occasionally in 2017–2018.

Many are hailing telecommuting as the future of work. The World Economic Forum has called it “one of the biggest drivers of transformation” in the workforce. Technological advances ranging from the rise of cloud-based SaaS to improvements in internet connectivity and videoconferencing have made telecommuting easier and more practical. Remote work in some form — whether it’s part of the time or all of the time — is likely here to stay.

This is good news for employees and employers alike.

Telecommuters are an average of 35 to 40 percent more productive than office workers, and employees benefit from better work-life balance, among other things

But that doesn’t mean telecommuting isn’t without challenges. Organizations and employees that prepare and make a conscious effort to mitigate the downsides and maximize the benefits will get the most out of telecommuting. This guide aims to give you the background to do just that.

Here’s what you’ll learn in the chapters ahead:

  • Chapter 1: Introduction. The first chapter is an introduction to telecommuting and a preview of what you will learn in this guide.
  • Chapter 2: What is telecommuting? This chapter will explain what telecommuting is, the types of telecommuting, and which jobs are best suited for telecommuting.
  • Chapter 3: Telecommuting vs working from home. Is there a difference between telecommuting, working from home, and other common terms? This chapter gives you an overview.
  • Chapter 4: The history of telecommuting. In this chapter, we’ll give you a brief history of telecommuting, as well as some current trends and statistics.
  • Chapter 5: Advantages of telecommuting. Here we look at how telecommuting makes life better for both employers and employees.
  • Chapter 6: Disadvantages of telecommuting. Telecommuting isn’t a cure-all. This chapter covers some of the potential downsides.
  • Chapter 7: How to create a successful telecommuting policy. This chapter addresses the legal considerations of telecommuting, why employers need a telecommuting policy, how to determine which positions are eligible to telecommute, and how to create prudent cybersecurity measures.
  • Chapter 8: Best practices for effective telecommuting. This chapter shares telecommuting best practices, including tips to help employees focus and be more productive, tips for managers of telecommuters, and a list of tools telecommuters need to be successful.

Though much of this guide is intended for both managers and employees who are making the switch to telecommuting, some aspects will be valuable to organizations whose employees have been working remotely for some time. Whether you’re an employee or a manager, there’s always more you can learn and ways to be more efficient and get more out of the telecommuting experience.

Telecommuting vs working from home

Telecommuting

Working from home

Remote work

Distributed work

Several of these terms seem to refer to the same thing, but do they?

“Distance work, remote work, geographically dispersed work — all these terms encompass a variety of work arrangements,” says Debra Dinnocenzo, founder of Virtual Works!, a telecommuting consultancy. “There are no agreed-upon definitions.”

While many people use the terms interchangeably, they have subtle differences in connotation. Telecommuting is the oldest of these terms; it’s been in use for nearly 50 years. At the time it was coined, the term spoke to the potential of then-emerging telecommunications technology to allow workers to transcend the downsides of commuting to the office.

Since then, the nature of knowledge work has changed. Mobile devices, SaaS tools, near-ubiquitous internet connectivity, globalization, and the increase in independent contractors has led to a multitude of new workplace configurations — and new terms to describe them.

So while telecommuting is rapidly growing in practice, the term itself is waning in popularity. According to Global Workplace Analytics, many people and organizations are moving away from using the terms telework and telecommuting, instead using remote work, distributed work, mobile work, smart working (U.K.), and workshifting (Canada).

Telecommuting vs working from home

Telecommuting and working from home are two commonly used phrases to describe similar work arrangements.

Telecommuters are employees who have jobs that are usually done in an office but work offsite part time or full time. They may need to come to an office for certain tasks or events, or they may never meet their team in person.

This may be a formal arrangement or done ad-hoc. They most often work from home but can work from anywhere as long as their jobs are completed. Telecommuters are usually knowledge workers whose work is enabled by technology.

“I’d say that telecommuting incorporates some element of periodic, onsite work,” says Blake Stockton, business analyst at Fit Small Business. “Although both telecommuting and work from home rely heavily on communication tools like email, Slack, Trello, and Telegram, some would associate work from home with being geographically distant or, on certain occasions, flat-out uncontactable.”

Telecommuting as a concept typically refers to employees, rather than freelancers and the self-employed. (The “commuting” part implies there is an office they would otherwise be commuting to.) However, some may call self-employed remote workers telecommuters as well. In this guide, we’re referring to an employee arrangement, although for topics like best practices, there is crossover with remote contractors as well.

Working from home means just that: working from home. Some who work from home may have a home office or a home-based business. Not all people who work from home are telecommuters, just as all telecommuters don’t work from home, but there is crossover between the two.

The history of telecommuting

The terms “telecommuting” and “telework” were coined in 1973 by former NASA engineer Jack Nilles in the book The Telecommunications-Transportation Tradeoff. At the time, the OPEC oil crisis was in full swing, causing high fuel prices and long lines at gas stations across the U.S. Nilles proposed telecommuting as an alternative to transportation, and a solution to the growing problems of traffic, sprawl, and environmental degradation.

Over the next two decades, telecommuting grew slowly. In 1979, author Frank Schiff coined the term “flexplace,” and brought greater attention to the concept with an article for The Washington Post called “Working at Home Can Save Gasoline.” The first conference on telework took place the following year.

In the 1980s, retailer JC Penney began hiring home-based call center workers to take catalog orders. Throughout the rest of the decade, telecommuting slowly saw some adoption as fax machines and personal computers became widespread, enabling some office workers to begin working from home.

The modern history of telecommuting

The Clean Air Act Amendments of 1990 raised awareness of air quality issues and encouraged a new wave of activity to support telecommuting. The federal government established the Interagency Telecommuting Pilot Project to popularize teleworking for government agencies in Washington, D.C., in 1992. Four years later, it implemented the National Telecommuting Initiative to help workers find teleworking opportunities. Major corporate players joined in, with AT&T creating an Employee Telecommuting Day and American Express transitioning its travel-related sales division to virtual offices.

Telecommuting saw huge growth in the late 2000s and 2010s, as improved internet connectivity and the growth of cloud computing and SaaS tools made it easier and more practical. According to Global Workplace Analytics, telecommuting has increased 173 percent since 2005. Some companies, such as Automattic (the web development company that created WordPress) and social media management software Buffer, have established themselves as entirely remote companies.

2020 has seen an unprecedented explosion in telecommuting worldwide due primarily to the COVID-19 pandemic. While we can’t know the future, it seems likely this will prove to be a turning point for wider permanent adoption of telecommuting.

Telecommuting trends and statistics

To get a better understanding of who telecommutes and how often, let’s take a look at some telecommuting statistics gathered from various sources and surveys over the past few years.

Who is telecommuting?

According to Global Workplace Analytics’ analysis of American Community Survey data, a typical telecommuter is

  • College educated
  • 45 years old or older
  • Earns an annual salary of at least $58,000
  • Works for a company with more than 100 employees

Of those who telecommute, 75 percent earn more than $65,000 per year, putting them in the upper 80th percentile of all employees — home- and office-based. In more than half of the top U.S. metro areas, telecommuting exceeds public transportation as the commute option of choice. It has grown far faster than any other commute mode, such as public transit, bicycling, or driving.

In enterprises, telecommuting is popular among executives and high-ranking managers. According to an Owl Labs survey, there are 18 percent more executives working remotely than there are working onsite. Forty-six percent of C-suite members and 55 percent of VPs work remotely at least part of the time.

Size of the telecommuting workforce

  • According to American Community Service data from 2018 (the latest data currently available), 5 million full-time employees, or 3.6 percent of the U.S. workforce, is telecommuting half the time or more.
  • IWG, a remote workspace provider, estimates that 50 percent of the global workforce telecommutes at least once a week.
  • Owl Labs estimates that 54 percent of U.S. workers work remotely at least once per month, 48 percent work remotely at least once per week, and 30 percent work remotely full time.

Telecommuting productivity statistics

How does telecommuting impact productivity? Let’s look at the numbers:

  • A 2014 Stanford study showed that call center employees increased their productivity by 13 percent when they worked from home.
  • A similar study by the University of Texas found that telecommuters worked, on average, five to seven hours longer than their in-office counterparts.
  • In a survey by CoSo Cloud, 77 percent of remote employees reported being more productive when working from home.
  • Statistics compiled by Global Workplace Analytics show that more than two-thirds of employers report increased productivity among telecommuters. Best Buy, British Telecom, Dow Chemical, and others report that telecommuters are 35–40 percent more productive, while American Express teleworkers have a 43 percent edge over their office counterparts.

The history of telecommuting is one of continued growth and greater adoption, and the current trends and statistics seem to indicate that’s likely to continue for the foreseeable future. And it’s no wonder, with all the advantages that telecommuting can bring. In the next chapter, we take a look at some of those benefits.

Advantages of telecommuting

Telecommuting is an attractive proposition for many office employees, but they aren’t the only ones who benefit. Employers also have a lot to gain from a thoughtfully designed — and well-executed — work-from-anywhere plan.

The pandemic gave employers a compelling reason to start telecommuting programs; as a result, there have been many opportunities to study the phenomenon. Below are some of the benefits of telecommuting, many of which were known before the current crisis, and some of which have become clear only recently.

1. Both employers and employees save money

Commuting to and working in an office costs both employers and employees big bucks. These expenses are reduced when workers telecommute. Employees working from home or close to their residence can save between $2,500 and $5,000 per year (or more) when telecommuting since they no longer have to pay for transportation, parking, and lunch on workdays. A survey by CosoCloud showed that 30 percent of remote workers reported saving as much as $5,240 per year.

For employers, telecommuting can reduce or eliminate the costs associated with maintaining an office. The primary savings are in real estate, but additional savings come from reductions in parking spaces, utilities, facility compliance costs, office supplies, travel subsidies, business travel expenses, and more. Global Workplace Analytics conservatively estimates that for every employee who telecommutes half-time, the employer saves an average of $11,000 per year.

2. Employees are more productive

While it may seem that out-of-sight employees will slack off, anecdotal evidence, research surveys, and scientific studies all seem to show the opposite. As we listed in the previous chapter, the statistics show that telecommuters are more productive than their in-office counterparts.

Why the increase in productivity? Employees who telecommute can control their environment and work in a manner that best suits them. They don’t have to deal with the interruptions and distractions that so often happen in the office.

That’s not to say telecommuting can’t have its own distractions. (We’ll discuss those in the next chapter.) But by following the best practices we discuss later in this guide, employers and workers can achieve true productivity gains with telecommuting.

3. Employees have more flexibility and a better work-life balance

Many employees are attracted to telecommuting because it gives them more control over their time. The flexibility of telecommuting allows workers to work during the hours they are most productive, take healthier breaks, and tend to the other responsibilities in their lives like household chores, personal errands, and caring for their families and children. This flexibility usually results in better work-life balance, happier employees, and greater productivity.

“The advantages of telecommuting include avoiding a stressful commute to work and having a more flexible schedule,” says Stockton. “A telecommuting employee has the luxury of eating lunch at home and being able to exercise in the middle of the day.”

Employees also get the time back they would otherwise spend commuting — for a half-time telecommuter, that saves 11 workdays per year. Extreme commuters can save more than three times that amount. That’s time better spent working, relaxing, or taking care of non-work responsibilities.

4. Employers can hire from a wider talent pool

Companies that offer the opportunity to telecommute are no longer restricted to hiring professionals within driving distance of the office or left paying expensive relocation costs. Having access to a global talent pool also opens up positions to a much broader and more competitive range of applicants, allowing employers to hire the candidate who is the best fit for the job, regardless of where they live. This paves the way to a more diverse and more balanced workforce.

5. Teams experience improved morale and higher employee retention

In addition to being more productive, telecommuters are also happier and enjoy their jobs more. A survey by OwlLabs found that 83 percent of employees said having the option to telecommute would make them happier. Similar percentages of employees indicated it would make them feel more trusted, alleviate stress, and improve their health and well-being, making them more likely to recommend their company as a good place to work. Telecommuters were also 13 times more likely than onsite workers to say they planned to stay in their current job for the next five years.

For employers, happier and healthier employees mean less turnover and greater employee retention, fewer missed days of work due to illness, and a more motivated workforce. These all add up to direct savings — and a more enjoyable working environment for everyone.

6. Enterprises improve their business continuity

COVID-19 has made clear another benefit of telecommuting: the impact on business continuity. “Telecommuting has saved the day during this pandemic. People talk about getting back to work, but many of us are still working. This couldn’t have happened 20 years ago,” says Dinnocenzo.

The disruption caused by the pandemic won’t soon be forgotten. Organizations that want to remain resilient through unexpected events, while creating a desirable work environment to attract and retain talent, now see the importance of successfully implementing a telecommuting program.

Disadvantages of telecommuting

Though telecommuting has a lot of benefits, it comes with its share of challenges and disadvantages as well. While 83 percent of companies reported their transition to telecommuting during the COVID-19 pandemic was positive, they overwhelmingly said that success came only after overcoming difficulties in the transition.

It’s important to be aware of the potential disadvantages of telecommuting so you can properly prepare. Many of these aren’t necessarily a problem with telecommuting itself but with how it’s implemented. You can mitigate these issues by taking the steps laid out in the next two chapters.

1. Managers have less oversight over employees

One reason telecommuting hasn’t been widely adopted sooner is employers’ fear that once workers are offsite — and out-of-sight — they will have no idea if workers are actually working. It’s true: For managers who are used to micromanaging or who need direct oversight over their employees, that’s simply not possible with telecommuting. For telecommuting to be successful, managers must trust their employees, relinquish some amount of control, and create clear performance benchmarks.

2. Employees can be more vulnerable to distractions

Getting distracted can be a problem for anyone who works on a computer. This is arguably even worse in an office, as you’re frequently being interrupted. But there’s no doubt telecommuting can bring a whole new set of temptations and distractions. If you’re working from home, household chores may start to look appealing, not to mention TV, social media, family and roommates, or just taking a walk. Even when workers remain disciplined, team communication apps can disrupt focus. Slack has found that the average worker has the app open 10 hours per weekday!

The ability of telecommuters to focus depends on the individual employee and the company culture. While many workers can flourish in a telecommuting situation, some may not. Clear benchmarks can serve as motivators for employees who find the distractions of home difficult to overcome.

3. Employers need to address security concerns

Another common concern for employers, especially larger enterprises or those dealing with sensitive information, is security. Allowing workers to telecommute can open up a whole range of vulnerabilities. Employees may work from insecure networks, such as a coffee shop, leaving network traffic exposed. They may access sensitive data from unsecured devices or expose them to others outside the office. They may back up data on personal devices.

These are valid concerns. IT security for telecommuters is different than for security for in-office workers. However, you can address these concerns through policies and training, which we’ll address in the next chapter.

4. Unplugging after work can be difficult

According to a study by Buffer, the biggest challenge remote workers face is being able to unplug after work hours. It might sound like a paradox, but telecommuting can make work-life balance more difficult because there’s less of a clear delineation between work and leisure time.

One study found that U.S. employees who switched to remote work once the COVID-19 pandemic hit were logged in for an extra three hours per day. Surveys have also shown that many telecommuters work more hours and take less vacation time than they would if they worked onsite. While this may sound like a benefit to some employers, it can lead to burnout and exhaustion.

5. Team members may feel lonely

For many employees, the lack of social interaction that comes naturally in an office can be a big disadvantage of telecommuting. The Buffer report found that 19 percent of remote employees report loneliness as their biggest challenge. The CoSo Cloud survey found that more than half of remote employees say they feel disconnected from in-office employees. The lack of “water cooler” conversations can hit extroverts particularly hard.

To maintain team rapport, managers need to be more conscious and creative about finding ways to bring people together, whether through regular in-person events, online team-building activities, or casual video meetings that encourage socializing.

6. Some types of work suffer when telecommuting

While the COVID-19 pandemic is making it clear that more jobs than we thought can be done from home, some types of work remain less effective when done by telecommuters.

In the past few years, companies such as Yahoo and IBM banned telecommuting, citing declines in collaboration and innovation. While working alone can boost productivity, isolation can also prevent spontaneity, creativity, and happy accidents that can happen when people work together.

For creative teams who rely on group brainstorming and new ideas, getting the creative energy flowing in person can be the superior option. And for teams that work closely with physical items, telecommuting can also be a hindrance.

Dinnocenzo relays an example: “I was working with a company that makes lab equipment. They do a lot of process improvement and problem resolution. They’ve found it to be a challenge to do work remotely. They work directly with the equipment, and for them, it’s easier to just do it together in a room. Until technology advances, some things are just harder to do remotely.”

How to create a successful telecommuting policy

You can minimize many of the disadvantages mentioned in the previous section by creating a telecommuting policy, management style, and best practices that stress the benefits of telecommuting while avoiding its potential pitfalls.

While successful telecommuting must be founded on trust in your employees, creating a clear telecommuting policy will help clarify employer and employee responsibilities and save you headaches down the line.

What is a telecommuting policy?

During COVID-19, telecommuting has been essential to keeping many organizations running. Every organization that has workers who can telecommute needs a telecommuting policy. Even if you don’t plan to make telecommuting an option for all employees, you at least need a plan for telecommuting during emergencies, like the COVID-19 pandemic. By creating and enforcing a telecommuting policy, you can lay out what’s expected of both employees and employers.

A telecommuting policy should determine which employees are eligible for telecommuting and when; how these employees can switch to telecommuting; and the practices, conditions, expectations, and tools they need to use while telecommuting. The policy should be flexible enough to accommodate changes and be a continuous work in progress as you discover the most effective practices for telecommuting for your organization.

Legal considerations of telecommuting

It’s important for employers to consult their legal counsel before beginning a telecommuting program or working on a telecommuting policy. If you have to begin telecommuting before your policy is in place, ask legal for guidance as soon as you’re able, because telecommuting can impact compliance in various areas, such as

  • Wage and timekeeping. Federal and state wage and hour laws still apply for telecommuters. If nonexempt employees are allowed to telecommute, it’s important to track their actual work hours to ensure compliance with the Fair Labor Standards Act (FLSA).
  • Equal Employment Opportunity compliance. Equal employment opportunity laws mandate nondiscrimination in wages, hours, and other terms and conditions of employment.
  • Workers’ compensation. Many workers’ compensation laws don’t distinguish between telecommuters and office-based workers, so be sure to clarify liability and safety issues for offsite workers.
  • Privacy and confidentiality. Evaluate how having employees offsite may impact compliance with data privacy laws and any other confidentiality standards relevant to your business.
  • Independent contractor status. Sometimes employers attempt to avoid legal issues by classifying offsite workers as independent contractors. However, if the individuals aren’t truly independent contractors, misclassification can lead to violations of a range of wage, tax, and employment laws, opening you up to criminal penalties.

Determining eligibility for telecommuting

The first step in creating a telecommuting policy is to determine who is eligible to telecommute and when they are eligible to do so. Organizations implement a broad range of policies that vary from allowing workers to telecommute full time, whenever they want, or a certain number of days per week.

  • Which roles are eligible? Telecommuting eligibility can be determined by role or job title, as certain jobs are well-suited for telecommuting, while others may be better done onsite.
  • Which individuals are eligible? Individual factors, such as meeting certain performance metrics or length of time spent at the company, can be factored into telecommuting eligibility.
  • How often are employees able to telecommute? Do you want to limit the amount of time employees can telecommute? Flexible work policies may limit telecommuting to certain days or a certain percentage of overall time worked.

Cybersecurity for telecommuters

As we mentioned in the last chapter, having employees work offsite can bring new security risks. Work with your IT department to create a technology security plan and policy for all telecommuters, and then provide them with the tools and training they need to be compliant.

Don’t overlook the importance of training once the policy has been developed. GetApp found that despite receiving confidential business data at their remote location, just over half of remote employees say they received internet security training.

When developing your security policy and IT guidelines for telecommuting employees, here are some potential practices to include:

  • Keep a current inventory of devices that have GPS tracking turned on.
  • Ensure devices are password-protected and up to date on security patches.
  • Ensure devices and traffic are encrypted.
  • Address whether or not employees are permitted to use personal devices for work. If so, clarify how your security policy applies.
  • Install software to remotely wipe devices if they are lost or stolen.
  • Provide guidelines on passwords and/or use a password manager such as LastPass.
  • Document procedures for acceptable remote access. Do you want to limit remote access to sensitive data? Consider requiring a VPN to access company resources and using endpoint security software.
  • Give guidance on the types of public Wi-Fi networks telecommuters can use, if any.
  • Require multifactor authentication to access company accounts.
  • Educate your employees on the dangers of phishing. Phishing is a cyberattack where someone tries to obtain sensitive information through emails or other communications designed to look like they’re from a trustworthy party.
  • Use secure forms from JotForm to collect data internally.

Creating a telecommuting agreement

Once you’ve drafted your telecommuting policy, it’s time to create an agreement for employees to sign. A signed agreement helps guide a telecommuting arrangement and can be used to settle any disputes.

If you use one of JotForm’s agreement templates, your telecommuting agreements will automatically be saved as secure PDFs that can easily be downloaded, shared with all involved parties, or printed for future reference.

Best practices for effective telecommuting

In the last chapter, we discussed how many of the challenges associated with telecommuting can be overcome with a good telecommuting policy. But telecommuters need more than a policy to be successful. They need the right tools, support from their managers, and good work habits to stay focused, healthy, and productive.

In this chapter, we discuss best practices and tips for both telecommuting employees and managers, the importance of a proper workspace, and the essential equipment and software that all distributed teams need.

Tips and guidelines for telecommuting employees

Create a work routine

Some remote workers are allowed to work at the time that best suits their schedule and natural rhythms. Are you an early bird who likes to start before the sun is up? Or a night owl who’s most productive burning the midnight oil?

If your job doesn’t require set hours, you get to choose the time that works for you. Take advantage of this, but be sure to maintain consistency.

Working at the same time every day encourages focus and helps you get into the proper mindset of “going to work.” It also helps you turn off when you’re done, so you don’t feel like you’re always working. For more tips on creating a daily work routine, check out our article on being productive while working from home.

Take charge of your time

When you’ve carved out a routine, protect your time from family, friends, and coworkers. Start each day with an action plan of prioritized tasks to complete. Henry O’Loughlin, founder of remote work resources blog Buildremote, recommends blocking off time on your calendar to get things done, free from interruption.

“Telecommuting is an advantage in that people can’t see you at your desk and stop by to chat,” O’Loughlin says. “To capitalize on that, block off time on your calendar to work on specific tasks. That will ensure people don’t book meetings or bother you during that time.”

Prioritize focus

Telecommuters have a whole new world of distractions that could potentially take time away from work — from household chores and noisy roommates to phone notifications, social media, and distracting websites.

To stay focused, create a suitable workspace. Whether it’s a home office, a co-working space, or even the back corner of your local Starbucks, have a place that facilitates productivity with minimal interruption.

Noise-canceling headphones are a great investment to help you “get into the zone.” Queue up your favorite playlist, or use a service like brain.fm, which uses a science-based approach to create personalized focus-enhancing playlists. If you find music distracting, try a white noise app or a site like Coffitivity that plays ambient sounds.

Once you’re settled in, make a plan for how you want your workday to go. One method is to break work out into timed blocks as laid out in the Pomodoro Technique, which recommends a 25-minute focus session followed by a short break. Apps and browser plugins such as RescueTime, StayFocusd, and Strict Workflow can help you track your time and block distracting websites. When you finish a focused session, reward yourself with a quick break to indulge in some of those juicy distractions.

Check in with your team regularly

When you’re not in the office, it’s easy to feel disconnected from your team. To make sure you’re on the same page, be transparent and communicate, even if it’s just for a friendly chat. Let your manager know if you run into any issues, and keep them in the loop.

One caveat: Be careful that your team chats don’t become a way to avoid doing real work. “When people start working from home (managers and employees), the instinct is to be more available and to check in more frequently. That decreases the amount of focused, distraction-free work you can get done,” says O’Loughlin.

Turn off when you’re not at work

One of the main challenges of telecommuting is that the boundary between work hours and non-work hours can begin to blur, leading to overwork and burnout. Make sure to divide the two as much as you can, and when you’re not working, avoid the temptation to check your work email or messaging app.

“Employees need to find an ‘off’ when telecommuting. If they are constantly under the stress of work in their home environment, telecommuting won’t be a good experience,” says Stockton.

Tips and guidelines for employers

While managers are often concerned about how telecommuting employees make use of their time, the success of a telecommuting program ultimately depends on employers. Managing remote workers requires a different approach than managing onsite workers, and for some managers, the adjustment can require a shift in attitudes and expectations. Here are some tips for team leaders managing telecommuting employees.

Set clear expectations

For a telecommuting program to be effective, managers need to set clear expectations for remote workers. While this can be difficult at first, it’s a blessing in disguise for many organizations that are forced to examine and communicate the metrics and tasks that are most important, leading to improved focus and efficiency across the board.

“Remote work really should facilitate better performance management, because you have to be clear about people’s expectations and their deliverables,” says Dinnocenzo. “If you can’t be clear about that, it’s not going to work. We’ve gotten away with not being clear about it in the office, because I would just see you there and assume you’re working, which was a naive assumption.”

Respect employees’ time

O’Loughlin cautions managers to respect employees’ time. “As a manager, respect office hours. I’ve heard a number of people say they start working more when they switch to telecommuting because their boss knows they’re always available. That’s dangerous for employee happiness. As a manager, make sure you don’t email after hours or expect responses out of normal hours.”

Dinnocenzo agrees: “When an organization isn’t clear about where the boundaries are, people who work from home feel like they should answer their phone or be responding to emails and their bosses all the time. Managers need to model healthy work hours for their employees.”

Stay in touch, but don’t over-communicate

Obviously, it’s important to stay in touch with your employees while telecommuting. But for managers who are used to being very involved, this can pose a challenge. For a telecommuting program to work, you need to trust your employees to get their jobs done and give them the space to do this.

“Build a culture that encourages people to sign off email and chat tools, and to have fewer meetings,” O’Loughlin recommends. “That increases distraction-free work, which is more productive and more fulfilling.”

Stockton adds,“Companies should encourage employees to have ‘snooze’ times for communication tools.”

Why telecommuters need the right workspace and equipment

For regular telecommuters, having a proper workspace, such as a home office or a desk at a coworking facility, is critical. Ensuring your telecommuters have a safe workspace not only helps them perform their best but helps your company avoid risks and liability issues.

“Odd though it may seem, there’s been anecdotal evidence that chiropractors have seen a jump in demand due to more telecommuting, and injuries from poor at-home working environments. Employers should equip their employees with effective ergonomic office supplies to work more effectively,” says Stockton.

Telecommuters also need the right equipment to do their job. Whatever tools they need onsite they also need offsite — and potentially additional ones. These requirements will vary by company and role, but a typical telecommuter will at least need a laptop, a strong and secure internet connection, and all the software they need to do their job. (See the list below for software recommendations.)

If they have a customer-facing role, they may need a suitable camera and background for video calls, a headset, and any other communication tools. Your policy should specify the equipment your company will provide, and what (if any) the telecommuter will provide (such as a desk or other office furnishings).

Investing in the right technology for telecommuting

While hardware, equipment, and workspace are critical to set the stage, most telecommuters get their work done using cloud-based software. These software tools are the glue that holds remote teams together, making telecommuting practical and scalable for teams of all sizes.

One of the most important things an employer can do is provide employees with an effective set of tools and train them on how to use them. Here’s the baseline of telecommuting software every distributed team needs in order to collaborate and stay on track:

  • Communication platform. A communication platform is essential for keeping in touch while telecommuting. Though traditional methods, such as email and phone, have their place, it’s a good idea to use a real-time chat app like Slack, which allows teams to stay in touch via text, video, and audio, and organize communications into channels. Other good options include Microsoft Teams and Cisco Webex Teams for enterprises, or Flock, Discord, or Chanty for smaller teams.
  • Cloud file-sharing platform. Using cloud-based file-sharing platforms such as Google Drive or Dropbox is essential for distributed teams. This allows everyone to access, share, and collaborate on files while protecting company information via permission and version controls.
  • Videoconferencing software. Videoconferencing software like Zoom and Google Meet has become synonymous with telecommuting and for good reason. It’s the best way to communicate on a personal level while remote.
  • Project management software. We’ve talked about the importance of setting clear benchmarks for telecommuters. They need milestones to make sure they’re completing important work that moves projects forward. Project management software supports this objective, helping to coordinate work and assign tasks. Some of the top choices include Asana, Trello, and monday.com.

As we’ve learned in this guide, telecommuting can help businesses operate during emergencies, cut costs, help the environment, and access better talent, all while making employees happier and more productive. But that doesn’t mean telecommuting has no challenges and downsides. Implementing a successful telecommuting program requires an organized and dedicated effort from both employees and employers.

While we don’t know what the future will bring, telecommuting will likely continue to become a bigger part of the way we work. We hope this guide helps your telecommuting journey be the best it can be.

Meet the telecommuting experts

Debra A. Dinnocenzo

Debra A. Dinnocenzo is the founder and president of VirtualWorks!, a learning and development firm that specializes in virtual work issues, such as telecommuting, leading from a distance, virtual teams, and work-life balance in the digital age. She’s a recognized expert on telework and remote leadership and has written several books on virtual workplace topics.

Blake Stockton

Blake Stockton is a business analyst at Fit Small Business, an online publication devoted to helping entrepreneurs across the U.S. Stockton has consulted with over 700 small business owners, and assisted with starting and growing their businesses, both brick-and-mortar and online. Outside of his work at FSB, he also serves as a frequent lecturer at the University of North Florida.

Henry O’Loughlin

Henry O’Loughlin is the founder of the blog Buildremote, a resource for building remote companies. He is also the director of operations at Nectafy, a fully remote marketing agency that specializes in growth content.

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5 Best Free Courses and Resources to Level Up As a Web Designer

September 3rd, 2020 No comments

I often see freelancers on social media asking what the secret is to working fewer hours, making more money, and helping new clients to find them. While those things tend to happen the longer you’ve been freelancing, it doesn’t happen without some effort.

If you’re wondering how you can change things so that your business becomes more profitable and easier to manage, education is the key.

But it’s not just mastering new design techniques that will take you to the next level. It’s important to invest your time in a well-rounded education so that you can grow not just as a web designer, but also as a freelancer and business owner.

The good news is that you don’t have to spend a ton of cash on courses or resources. In the following round-up, I’m going to share some of the best free courses to help you level up.

5 Best Free Courses and Resources for Web Designers

Rather than sign up for Udemy, Skillshare and other premium course membership sites, I recommend taking a bootstrapping approach to self-education. I mean, the whole point in learning new skills and strengthening existing ones is so you can run a better business and make more money, right?

Once you have extra funds to throw at premium courses, definitely explore those options. For now, let’s focus on the free courses and resources that’ll help get you to that next level:

1. edX

edX was created by Harvard and MIT in order to provide university-level training and education to anyone, anywhere. While you can’t get certified without paying a few hundred dollars, you can go through entire courses for free.

Courses are offered over a wide range of categories. As a freelance web designer, you’d do well to focus on the following areas:

Design
Learn more than just how to design beautiful interfaces. Learn about the technical side of it, too — things like AI, IoT, and cybersecurity.

Computer Science
Learn web development and coding.

Business & Management
Learn essential business skills like:

  • Project management
  • Finance management
  • Leadership
  • Marketing and analysis

Communication
Learn things like branding, negotiation, reputation management, and critical thinking.

2. Envato Tuts+

Envato Tuts+ might be best known for its succinct step-by-step design and development tutorials. However, it has a new section of free video courses to take advantage of.

Although you won’t learn any soft skills here, this is a great resource if you want to master the tools of your trade.

Free courses give you a deeper look at tools like:

  • HTML, CSS, and JavaScript
  • Adobe’s suite of software
  • Sketch
  • WordPress
  • Video conferencing tools

3. YouTube

YouTube is more than just a place to watch entertaining videos. There are some amazing YouTube channels for web designers at all skill levels.

When choosing a design channel and course to follow, look for ones that are well organized. If they’re just posting videos at random without any rhyme or reason, it’ll be difficult to focus on and master one skill set before moving onto the next.

Here are the channels I recommend you follow:

Flux

Learn skills related to:

  • Web design
  • Getting started as a freelancer
  • Strengthening your processes
  • Building your portfolio
  • Design theory and strategy

CharliMarieTV

Learn skills related to:

  • Web design
  • Building sites with Figma or Webflow
  • Career paths for designers
  • Productivity hacks

NNgroup

Learn skills related to UX:

  • Web design
  • User psychology
  • Usability testing
  • Design thinking
  • Research and data analysis
  • Journey mapping
  • Get access to UX Conference seminars, too

4. Moz Whiteboard Fridays

Even if you don’t offer SEO as a standalone service, it’s important for web designers to understand the role they play in SEO and to stay abreast of the latest and greatest strategies.

If you haven’t tuned in for one of Moz’s Whiteboard Fridays yet, I’d recommend you start now.

Some of the topics might not be relevant to you (like creating a content strategy). However, there are others you’ll get some great tips from, like the one above that talks about creating great visuals, preparing web pages with tags and schema markup, and optimizing for featured snippets.

5. Nir Eyal – Indistractible

Nir Eyal has made a name for himself over the years as an author and presenter on the subject of human psychology and behavior. His first book (Hooked) examined consumer behavior and how to design around it. His second (Indistractible) turned the focus on us — the doers and creators who build experiences and products for consumers.

The first of his free resources to explore is this 30-minute presentation on why we’re so easily distracted and how to keep those distractions (and ourselves) from getting in the way.

The second free resource to snag up is the 80-page workbook available on the homepage. Here’s a preview of what it looks like:

You’ll learn about common distractions, identify those that are specific to you, and then work through exercises to defeat them.

If this is something you’re struggling with, these resources will empower you to make a much-needed change.

BONUS: WebDesigner Depot

Although WebDesigner Depot doesn’t offer video courses, I consider each of the articles contained within this site to be mini-courses of their own. And you’ll learn everything you’ve ever wanted to know about becoming a web designer and growing your freelance business.

Featured image via Unsplash.

Source

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Using @property for CSS Custom Properties

September 2nd, 2020 No comments

Una Kravetz digs into how Chrome now allows you to declare CSS custom properties directly from CSS with more information than just a string.

So rather than something like this:

html {
  --stop: 50%;
}

…can be declared with more details like this:

@property --stop {
  syntax: "<percentage>";
  initial-value: 50%;
  inherits: false;
}

The browser then knows this specific custom property is a percentage rather than a string. It can be other useful stuff like and . Now that we have a way to communicate this sort of information to the browser, we get some new abilities, like being able to transition between two values.

While playing around, I noticed you have to very specifically call out the property to be transitioned (because a catch-all transition won’t do it). Try hovering on this demo, which is a re-creation of what Una did in the post:

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Note that I’m animating the color stop’s position (which is a percentage), but I’m also trying to animate the color, which still does not work. I assumed it would with this new feature. I know people have been confused about the lack of being able to animate gradients for a long time. (See Ana Tudor’s article.)

You can always re-declare the properties somewhere at a high-level to “support” browsers that can’t read custom properties. Feels like a funny time to be talking about that. Safari seems to signal strong interest in this Houdini-based stuff, but hasn’t yet. Firefox? Eeesh, I dunno. Best we know is they labeled it as “Worth Prototyping” before all the layoffs.

This will also help with a the weird fallback issue with CSS custom properties that we mentioned in the newsletter:

As with any other custom property, you can get (using var) or set (write/rewrite) values, but with Houdini custom properties, if you set a falsey value when overriding it, the CSS rendering engine will send the initial value (its fallback value) instead of ignoring the line.


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Excluding Emojis From Transparent Text Clipping

September 2nd, 2020 No comments

CSS-Tricks has this pretty cool way of styling hovered links. By default, the text is a fairly common blue. But hover of the links, and they’re filled with a linear gradient.

?

Pretty neat, right? And the trick isn’t all that complicated. On hover…

  • give the link a linear gradient background,
  • clip the background to the text, and
  • give the text a transparent fill so the background shows through.

It looks like this in CSS:

a {
  color: #007db5;
}

a:hover {
  background: linear-gradient(90deg,#ff8a00,#e52e71);
  -webkit-background-clip: text;
  -webkit-text-fill-color: transparent;
}

Notice the -webkit- prefix, which is required for now. There’s a little more to the actual implementation here on CSS-Tricks, but this little bit gets us what we’re looking for.

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But that’s not the point here. Just the other day, Brad Westfall phoned in to let us know that this technique also takes effect on emojis which, like any other text, gets a transparent fill on hover.

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He noticed it happening on a link in one of our posts.

Not the worst thing. And it totally makes sense. I mean, an emoji is a glyph like any other text in a font file, right? They just happen to be a color font and take on the form of an image. Of course they would be treated like any other glyph in a situation like this where we’re hallowing out the fill color.

But if keeping the color in tact on emojis is a requirement, that can be resolved by wrapping the emoji in a span and setting its fill back to its initial state.

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But who wants to write a span every time an emoji happens to pop up in a link? ?

If you’re looking for a CSS solution, we’re kinda out of luck. That said, the CSS Fonts Module Level 4 specification includes a definition for a proposed font-variation-emoji property. However, there’s not much on it (that I can find) at the moment and it doesn’t appear to be designed for this sort of thing, A quick skim of some discussion related to the proposal suggests it’s more about the way some browsers or systems automatically convert Unicode to emoji and how to control that behavior.

There’s also the proposed definition of font-palette in the same draft spec which seems like a way to control color fonts — that’s what emojis are at the end of the day. But this isn’t the solution, either.

It seems the only way to prevent an emoji’s fill from being changed without a span is some sort of JavaScript solution. Look at services like WordPress, Dropbox, Facebook and Twitter. They all implement their own custom emoji sets. And what do they use? Images.

Yeah, along with a lot of divs and such!

That would be one way to do it. If the emoji is replaced with an image (an SVG in this specific example), then that would certainly exclude it from being filled along with the link text.

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Or, hey, why not prevent ourselves from getting into the situation at all and place that dang thing outside of the link?

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That’s probably the route we should have taken all along. But an emoji might not come at the beginning or end of a link, but somewhere in the middle. It just underscores the point that there are cases where having some sort of control here could come in handy.


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