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Whether you are planning to start a new business or looking to expand its presence, tools are your best friend. Business software helps to optimize your business presence, acquire more customers, nurture prospects, and persuade them towards the sale. 

When you automate tasks to reach your customers at different stages of the customer journey, you are able to increase your conversions and improve your brand value. There are several useful tools available in the market and all claim to be the best. To make your research easier, I have listed the top five tools every business needs in 2021. All these tools are easy to use, trustworthy, and used by some of the reputed businesses of this world.

Without any further wait, here is the list of the top five essential tools your business needs in 2021 and ahead: 

1. Finteza

Finteza is an exceptionally advanced analytics software. It is the best alternative to Google Analytics. It recently introduced the Lighthouse report to improve the performance of your website in the search results. 

Top Features

• It recognizes bot traffic and also identifies the traffic source. Therefore, you are able to identify scammers in your project.
• The Lighthouse report lets you optimize your website for the Core Web Vitals. 
• You can generate complex funnels in just two clicks and analyze the data without sampling. 
• It offers a comprehensive set of webmaster tools to access real-time visitor statistics. Moreover, the software offers easy integration with 50 top CMSs. 
• The advertising engine lets you manage paid ads across an array of channels. You can identify the campaigns that are generating the highest revenue.
• Distributed site architecture offers no additional site load on your site. Hence, your site loads faster. 

2. Zendesk Help Desk

Zendesk offers one of the best helpdesk software for businesses to create better customer experiences. Whether it’s an enterprise, SMBs, HR teams, IT teams, educators, or retailers, Zendesk is available for all. It is also trusted by over 160k companies worldwide including Mailchimp, Uber, Siemens, and Khan Academy.

Top Features

• You can pick any channel for communication with customers like live chat, phone, email, and texting.
• Zendesk offers over 500 apps to integrate like Shopify, e-bot7, BotXO AI Chatbot, and Cohere.
• You can also add unique and beautiful designs to your help desk using Zendesk’s paid themes.
• To get more detailed information from the customers, you can create “Dynamic request forms” (get any detail you want to better conversation).

3. Google Analytics 

Google Analytics is one of the best SEO tools available on the web for small businesses. All you need to do is to integrate Google Analytics to your website and you will be good to go. It might take some time for you to be able to use Google Analytics thoroughly, but once you start, there won’t be looking back. The best part is that it offers so many fantastic features absolutely free. 

Top Features

• Google Analytics helps you in knowing important facts like the demographics of your visitors, most frequently viewed pages, bounce rate, source of traffic, and a lot more other important elements. 
• It helps you in calculating your conversion rates from the sponsored ad campaigns. 
• It also provides insight about the devices used to drive traffic to your website, clear bifurcation of locations from where the most traffic comes from, websites that helped you gain traffic, and many other things that can help you to frame competitive marketing strategies. 
• It lets you track your goals and know how users interact with your website. 

4. HubSpot

HubSpot is a trusted name in the software space. It is one of the most popular tools for marketing automation and is trusted by over 1,00,000 customers in more than 120 countries. It offers specialized software for marketing, sales, services, and CMS. The software is used by major companies such as Trello, Suzuki, SurveyMonkey, Soundcloud, and G2. 

Top Features

• You can set up email workflows and automate email tasks to send emails to specific buyer persona groups based on different user actions. 
• The Marketing Dashboard helps you identify the channels that are contributing to revenue streams. When you have access to data, you can make informed decisions leading to increased profits. 
• You can easily set up service requests and tickets to offer exceptional support to the customer. 
• It offers sales tools to reach the customer at different stages of the buyer journey. You can easily create web pages optimized for every visitor and for every device. 

5. Trello 

Trello is outstanding software for team collaboration. As more and more people are moving towards a work-from-home culture, the need for remote working software has increased. You can organize your projects into colorful visual boards. You can see who is working on which project and also track its progress. All the boards are contained in a Workspace. 

Top Features

• Within a Trello board, you can create a number of lists that you can fill with cards and tasks. 
• You can add team members to lists and boards. The team members can send notifications about the progress of the project. 
• With power-ups, you can add a calendar view to your board. This makes it easier for you to see when your cards are due so that you don’t miss project deadlines. 
• You can add colorful labels to cards to identify the type of task on the basis of the color. 
• Trello offers a list of useful shortcuts to increase your team productivity. 

Final Thoughts

Technology has made the life of a business owner easy. The software has made it easier for small to medium businesses to compete with the biggest players in the industry. For any business to succeed, you need an intelligent business plan, skilled team players, and tools to automate and assist your team for business success. 

Today, customers want their issues to be resolved within minutes. Whether it’s maintaining an engaging social profile or fixing customer complaints promptly, tools are a must for every business owner. Moreover, customer analytics is a crucial part of marketing campaign management. Make use of the above listed five tools to take your business to new heights.

Photo by Tyler Franta on Unsplash