Remember Tyler Hall’s personal story of a UX moment where the popup sharing context menu on iOS had no visible indication that the content inside was scrollable? The thing his mom wanted to do seemed impossible iOS isn’t alone here — Terence Eden documents essentially the same problem on Android:
I tried sharing a website using Google Chrome for Android. I hit the share button, and a panel popped-up from the bottom of the screen.
Hmmm. It didn’t have the share destination that I wanted. It was early in the morning – when I’m not at my cognitive best – and I was stumped. There is nothing on this screen – other than the icons – to tell me how I can interact with it. There’s no scrollbar, no handle, no “more” icon, nothing.
I would think even just fairly subtle “scroll shadows” would go a long way in both cases, but some serious user testing should be in order here.
Dr. Axel Rauschmayer looks at JSON modules, which is already live in Chrome 91 (but nothing else). It looks just like an ES Modules-style import, only you asset the type at the end.
import configData from './config-data.json' assert {type: 'json'};
How nice is that? Once this makes its way across browsers, we’ve gone on a journey from “you’ll almost definitely want to use an Ajax library” because of the cross-browser complexity and weirdness of XMLHttpRequest to the much nicer (but you still gotta write some code) fetch API, to a one-liner (if what you need is JSON data).
Snagging some JSON data seems like it should be as easy as a one-liner to me, and now it is. I like how the URL can be dynamic now too.
Here’s a really good ol’ post from way back in 2015 all about the nine states of design and how we should think all the edge cases whenever we’re building interfaces. Vince Speelman writes:
Modern UI teams are designing components first; Interfaces are merely the thoughtful composition of components. This leaves an often glaring hole for users on “the unhappy path” — The places where users may, intentionally or not, stray from your idealized flow. As we learn to craft systems rather than pages, we must invest effort into shaping these often missed states of design and create with a component lifecycle that can support everyone. Here’s the lifecycle as I see it:
Nothing state
Loading
None
One
Some
Too many
Incorrect
Correct
Done
During the design process I think everyone (including me!) tends to focus on the ideal state of a component or interface, often leaving the extremely important edge cases forgotten until the last moment. I think I need to stick this list to my screen so I don’t forget it in my next project.
Eric doesn’t mince words, especially in the title, but also in the conclusion:
In modern web design and development, displaying an image is a highly intentional act. Alternate descriptions allow us to explain the content of the image, and in doing so, communicate why it is worth including.
Just because an image displays something fanciful doesn’t mean it isn’t worth describing. Announcing its presence ensures that anyone, regardless of ability or circumstance, can fully understand your digital experience.
I watched Kevin Powell’s video where he was able to recreate a nice typewriter-like animation using CSS. It’s neat and you should definitely check it out because there are bonafide CSS tricks in there. I’m sure you’ve seen other CSS attempts at this, including this site’s very own snippet.
Like Kevin, I decided to recreate the animation, but open it up to JavaScript. That way, we have a few extra tools that can make the typing feel a little more natural and even more dynamic. Many of the CSS solutions rely on magic numbers based on the length of the text, but with JavaScript, we can make something that’s capable of taking any text we throw at it.
So, let’s do that. In this tutorial, I’m going to show that we can animate multiple words just by changing the actual text. No need to modify the code every time you add a new word because JavaScript will do that for you!
Starting with the text
Let’s start with text. We are using a monospace font to achieve the effect. Why? Because each character or letter occupies an equal amount of horizontal space in a monospaced font, which will come handy when we’ll use the concept of steps() while animating the text. Things are much more predictable when we already know the exact width of a character and all characters share the same width.
We have three elements placed inside a container: one element for the actual text, one for hiding the text, and one for animating the cursor.
We could use ::before and ::after pseudo-elements here, but they aren’t great for JavaScript. Pseudo-elements are not part of the DOM, but instead are used as extra hooks for styling an element in CSS. It’d be better to work with real elements.
We’re completely hiding the text behind the .text_hide element. That’s key. It’s an empty div that stretches the width of the text and blocks it out until the animation starts—that’s when we start to see the text move out from behind the element.
In order to cover the entire text element, position the .text_hide element on top of the text element having the same height and width as that of the text element. Remember to set the background-color of the .text_hide element exactly same as that of the background surrounding the text so everything blends in together.
Next, let’s make that little cursor thing that blinks as the text is being typed. We’ll hold off on the blinking part for just a moment and focus just on the cursor itself.
Let’s make another element with class .text_cursor. The properties are going to be similar to the .text_hide element with a minor difference: instead of setting a background-color, we will keep the background-color transparent (since its technically unnecessary, then add a border to the left edge of the new .text_cursor element.
Now we get something that looks like a cursor that’s ready to move as the text moves:
JavaScript animation
Now comes the super fun part—let’s animate this stuff with JavaScript! We’ll start by wrapping everything inside a function called typing_animation().
function typing_animation(){
// code here
}
typing_animation();
Next task is to store each and every character of text in a single array using the split() method. This divides the string into a substring that has only one character and an array containing all the substrings is returned.
function typing_animation(){
let text_element = document.querySelector(".text");
let text_array = text_element.innerHTML.split("");
}
For example, if we take “Typing Animation” as a string, then the output is:
We can also determine the total number of characters in the string. In order to get just the words in the string, we replace split("") with split(" "). Note that there is a difference between the two. Here, " " acts as a separator. Whenever we encounter a single space, it will terminate the substring and store it as an array element. Then the process goes on for the entire string.
function typing_animation(){
let text_element = document.querySelector(".text");
let text_array = text_element.innerHTML.split("");
let all_words = text_element.innerHTML.split(" ");
}
For example, for a string ‘Typing Animation’, the output will be,
Now, let’s calculate the length of the entire string as well as the length of each and every individual word.
function typing_animation() {
let text_element = document.querySelector(".text");
let text_array = text_element.innerHTML.split("");
let all_words = text_element.innerHTML.split(" ");
let text_len = text_array.length;
const word_len = all_words.map((word) => {
return word.length;
});
}
To get the length of the entire string, we have to access the length of the array containing all the characters as individual elements. If we’re talking about the length of a single word, then we can use the map() method, which accesses one word at a time from the all_words array and then stores the length of the word into a new array called word_len. Both the arrays have the same number of elements, but one contains the actual word as an element, and the other has the length of the word as an element.
Now we can animate! We’re using the Web Animation API because we’re going with pure JavaScript here—no CSS animations for us in this example.
First, let’s animate the cursor. It needs to blink on and off infinitely. We need keyframes and animation properties, both of which will be stored in their own JavaScript object. Here are the keyframes:
We have defined three keyframes as objects which are stored in an array. The term offset: 0.7 simply means that after 70% completion of the animation, the opacity will transition from 0 to 1.
Now, we have to define the animation properties. For that, let’s create a JavaScript object that holds them together:
let cursor_timings = {
duration: 700, // milliseconds (0.7 seconds)
iterations: Infinity, // number of times the animation will work
easing: 'cubic-bezier(0,.26,.44,.93)' // timing-function
}
We can give the animation a name, just like this:
let animation = document.querySelector(".text_cursor").animate([
// keyframes
], //properties);
Here’s a demo of what we have done so far:
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Great! Now, let’s animate the .text_hide element that, true to its name, hides the text. We define animation properties for this element:
The easing property defines how the rate of animation will change over time. Here, we have used the steps() timing function. This animates the element in discrete segments rather than a smooth continuous animation—you know, for a more natural typing movement. For example, the duration of the animation is two seconds, so the steps() function animates the element in 9 steps (one step for each character in “Animation”) for two seconds, where each step has a duration of 2/9 = 0.22 seconds.
The end argument makes the element stay in its initial state until the duration of first step is complete. This argument is optional and its default value is set to end. If you want an in-depth insight on steps(), then you can refer this awesome article by Joni Trythall.
The fill property is the same as animation-fill-mode property in CSS. By setting its value to forwards, the element will stay at the same position as defined by the last keyframe after the animation gets completed.
Right now we are animating just one word. Later, we will see how to animate multiple words.
The last keyframe is crucial. Let’s say we want to animate the word “Animation.” Its length is 9 (as there are nine characters) and we know that it’s getting stored as a variable thanks to our typing_animation() function. The declaration 100/text_len results to 100/9, or 11.11%, which is the width of each and every character in the word “Animation.” That means the width of each and every character is 11.11% the width of the entire word. If we multiply this value by the length of the first word (which in our case is 9), then we get 100%. Yes, we could have directly written 100% instead of doing all this stuff. But this logic will help us when we are animating multiple words.
The result of all of this is that the .text_hide element animates from left: 0% to left: 100%. In other words, the width of this element decreases from 100% to 0% as it moves along.
We have to add the same animation to the .text_cursor element as well because we want it to transition from left to right along with the .text_hide element.
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Yayy! We animated a single word. What if we want to animate multiple words? Let’s do that next.
Animating multiple words
Let’s say we have two words we want typed out, perhaps “Typing Animation.” We animate the first word by following the same procedure we did last time. This time, however, we are changing the easing function value in the animation properties.
We have increased the number by one step. Why? Well, what about a single space after a word? We must take that into consideration. But, what if there is only one word in a sentence? For that, we will write an if condition where, if the number of words is equal to 1, then steps(${Number(word_len[0])}, end). If the number of words is not equal to 1, then steps(${Number(word_len[0] + 1)}, end).
For more than one word, we use a for loop to iterate and animate every word that follows the first word.
for(let i = 1; i < all_words.length; i++){
// code
}
Why did we take i = 1? Because by the time this for loop is executed, the first word has already been animated.
Next, we will access the length of the respective word:
for(let i = 1; i < all_words.length; i++){
const single_word_len = word_len[i];
}
Let’s also define the animation properties for all words that come after the first one.
// the following code goes inside the for loop
let timings_2 = {
easing: `steps(${Number(single_word_len + 1)}, end)`,
delay: (2 * (i + 1) + (2 * i)) * (1000),
duration: 2000,
fill: 'forwards'
}
The most important thing here is the delay property. As you know, for the first word, we simply had the delay property set to two seconds; but now we have to increase the delay for the words following the first word in a dynamic way.
The first word has a delay of two seconds. The duration of its animation is also two seconds which, together, makes four total seconds. But there should be some interval between animating the first and the second word to make the animation more realistic. What we can do is add a two-second delay between each word instead of one. That makes the second word’s overall delay 2 + 2 + 2, or six seconds. Similarly, the total delay to animate the third word is 10 seconds, and so on.
The function for this pattern goes something like this:
(2 * (i + 1) + (2 * i)) * (1000)
…where we’re multiplying by 1000 to convert seconds to milliseconds.
Length of the word
Duration taken by one character to animate
6
2/6 = 0.33 seconds
8
2/8 = 0.25 seconds
9
2/9 = 0.22 seconds
12
2/12 = 0.17 seconds
* Total duration is 2 seconds
The longer the word, the faster it is revealed. Why? Because the duration remains the same no matter how lengthy the word is. Play around with the duration and delay properties to get things just right.
Remember when we changed the steps() value by taking into consideration a single space after a word? In the same way, the last word in the sentence doesn’t have a space after it, and thus, we should take that into consideration in another if statement.
What’s that left_instance variable? We haven’t discussed it, yet it is the most crucial part of what we’re doing. Let me explain it.
0% is the initial value of the first word’s left property. But, the second word’s initial value should equal the first word’s finalleft property value.
if (i == 1) {
var left_instance = (100 / text_len) * (word_len[i - 1] + 1);
}
word_len[i - 1] + 1 refers to the length of the previous word (including a white space).
We have two words, “Typing Animation.” That makes text_len equal 16 meaning that each character is 6.25% of the full width (100/text_len = 100/16) which is multiplied by the length of the first word, 7. All that math gives us 43.75 which is, in fact, the width of the first word. In other words, the width of the first word is 43.75% the width of the entire string. This means that the second word starts animating from where the first word left off.
Last, let’s update the left_instance variable at the end of the for loop:
You can now enter as many words as you want in HTML and the animation just works!
Bonus
Have you noticed that the animation only runs once? What if we want to loop it infinitely? It’s possible:
CodePen Embed Fallback
There we go: a more robust JavaScript version of a typewriting animation. It’s super cool that CSS also has an approach (or even multiple approaches) to do the same sort of thing. CSS might even be the better approach in a given situation. But when we need enhancements that push beyond what CSS can handle, sprinkling in some JavaScript does the trick quite nicely. In this case, we added support for all words, regardless of how many characters they contain, and the ability to animate multiple words. And, with a small extra delay between words, we get a super natural-looking animation.
That’s it, hope you found this interesting! Signing off.
You have been looking for a theme for your website. You haven’t yet settled on all the design details or come across a specialty theme that appears to have what you might need. Then, a multipurpose theme would be a wise choice.
Multipurpose WordPress themes have become extremely popular because of the flexibility they offer. Also, because of their relative ease of use and the powerful tools, you will usually find built into them.
With a good multipurpose theme at your fingertips, you are usually in a position to build anything. You can build a simple personal blogging site or a complex multifunctional site for a client. To make life a little easier, most multipurpose WordPress themes have features to help you get started quickly and in the right direction.
Here is a superb collection of 7 of the top multipurpose WordPress themes on the market today. These themes can help you build virtually any kind of website.
1. Betheme – Website Builder for WordPress with 600+ Pre-Built Websites
BeTheme has long been one of the most popular multipurpose WordPress themes. Not content to rest on their laurels, BeTheme’s authors took suggestions from their customers and created a better builder.
The Live Builder is 60% faster. Its UI is so intuitive that you won’t waste time learning how to use it. It features exciting new and powerful capabilities and performs familiar page-building features better than ever.
With the Live Builder, you can –
Edit live content visually without switching between backend and frontend; you can view an element and customize it simultaneously.
Use the Revisions feature to create, save, and restore what you want; no more lost changes thanks to the Autosave, Update, Revision, and Backup options.
Access the Pre-built Sections Library: find the section or block you need and add it to your page.
Select from the large and diverse selection of Items; categories include typography, boxes, blocks, design elements, loops, etc., to help you create exactly what you have in mind.
Click on the banner to learn more.
2. Total WordPress Theme
The introduction emphasized the ease of use and flexibility most multipurpose themes provide. Total has both in abundance thanks to its drag and drop frontend page builder and hundreds of built-in styling options.
Highlights include –
An advanced version of the WPBakery page builder.
40+ single click importable demos, 100+ page-building modules, and 500+ styling settings to help you create exactly what you want.
Dynamic Template and Pre-styled Theme Cards to tailor dynamic templates for your posts.
Templatera and Slider Revolution plugins plus full WooCommerce compatibility.
A selection of developer-friendly hooks, filters, and snippets for future theme customization.
Even though Total was designed with perfection in mind, or perhaps because of it, it is the right choice if you need to get a high-quality website up and running in a short period of time. Total’s 47,000+ customers seem to agree.
Click on the banner to learn more.
3. Avada Theme
The fact that Avada is the all-time best-selling WordPress theme with more than 450,000 sales to date might be all the reason you need to choose it, but there are plenty of other good reasons for doing so as well.
For example –
Avada’s drag and drop page builder, together with the Fusion Page and Fusion Theme options, makes building a website quick and easy.
Single-click import demos, stylish design elements, and pre-built websites are there to help speed up your project’s workflow and impart a high level of quality to the finished product.
Avada’s Dashboard organizes your work, and its Dynamic Content System gives you maximum flexibility and full control over your project.
Click on the banner to find out more about this fast, responsive, and WooCommerce-compatible theme.
Uncode will be an ideal choice for building creative, magazine, and blogging websites and for building agency sites as well. This fast, sleek, pixel-perfect multipurpose theme has sold more than 80,000 copies to date.
Uncode’s impressive features include –
More than 450 Wireframe section templates that can easily be modified and combined.
A Frontend Editor on steroids coupled with the WooCommerce custom builder.
TheGem is literally a Swiss Army knife of website building tools that make it ideal for creating business, portfolio, shop, and magazine websites.
Among the many gems included in the package are these –
The popular and industry-leading WPBakery and Elementor front-end page builders.
400+ beautiful pre-built websites and templates together with 300+ pre-designed section templates.
A splendid collection of WooCommerce templates for shop-building projects.
6. Impeka – Creative Multipurpose WordPress Theme
With Impeka, flexibility is almost an understatement. This intuitive, easy-to-work-with multipurpose theme gives beginners and advanced users alike complete freedom to dream up their ideal website and then make it happen – and fast.
You can –
Choose among the Enhanced WPBakery, Elementor, and Gutenberg page builders.
Select from 50 handcrafted design elements and Impeka’s 10 custom blocks.
Impeka is perfect for building every website type, from blogging and online stores to commercial businesses and corporations.
7. Blocksy – Gutenberg WordPress Theme
Blocksy is a blazing fast and lightweight WordPress theme that was built with the Gutenberg editor in mind and is seamlessly integrated with WooCommerce.
Blocksy is responsive, adaptive, translation ready, and SEO optimized.
Blocksy plays well with all the popular WordPress page builders, including Elementor, Beaver Builder, and Brizy.
This popular multipurpose WordPress theme can be used to create any type of website in no time.
Of all the design choices a WordPress user needs to make, choosing a WordPress theme for the task at hand is perhaps the most important.
That choice, more often than not, involves a multipurpose theme. Most multipurpose WordPress themes are extremely flexible. So, you can avoid the tedious and time-consuming task of trying to find exactly the right one for your niche and for the job.
Multipurpose themes work for any website niche and offer whatever an admin might need.
Choose one from these 7 Best Multipurpose WordPress Themes, and you should be able to create your website with relative ease.
Craft CMS is increasing in popularity, and as it does, the previously relatively scant range of plugins is growing rapidly.
There are plugins for Craft ranging from simple field utilities to the full ecommerce solution provided by Pixel & Tonic — the makers of Craft.
An early decision that has borne fruit for Craft has been the plugin licensing model. Paid plugins for Craft charge an initial license fee and then a reduced annual renewal price for updates. This ongoing payment structure ensures plugin maintenance is economically viable for developers, and as a result, Craft plugins tend to be updated more often and are abandoned less.
The best plugins depend very much on the site you’re developing and what you’re trying to achieve. However, some are so universally useful that I install them on virtually every site I build; here’s a list.
1. Redactor
Installing Redactor is a no-brainer when it comes to picking your plugins. Maintained by Pixel & Tonic, it’s a rich text field that extends Craft‘s basic text input. It’s so useful it may as well be part of the core Craft code.
One of the best features is the ease with which Redactor can be customized. Just duplicate the settings file inside the config directory and edit its contents to alter what editing options are available; it’s simple to create anything from a field with a bold option to a full rich text editor. In addition, each Redactor field can be set to use any of the settings files.
Free
2. Retcon
When you’re outputting code from a rich text field like Redactor, you’ll get clean HTML output — which most of the time is what you want. However, if you’re using something like Tailwind, those classes are non-negotiable. I’m not a fan of Tailwind, but I am a fan of using classes in my CSS selectors instead of element names.
Retcon is an invaluable plugin that extends Twig filters to supply a host of options when you’re outputting content. It can add classes to elements, insert attributes, modify the element type, and tons more.
Free
3. Venveo Bulk Edit
During the life of a site, there’s a good chance that you’re going to have to alter fields and sections after the content is in. It’s a common problem if you’re importing data from another platform using FeedMe, or if you have an indecisive client, or even if the site is simply growing.
Venveo Bulk Edit is a plugin that integrates closely with the Craft UI and allows you to edit the contents of multiple entries at once. This plugin has saved me hundreds of hours that would otherwise have been spent painstakingly editing entries one at a time.
Free
4. Super Table
At some point, you’re going to need a configurable list of inputs. Maybe you’re creating a list of documents to download, building a directory, or even your site navigation. You could create a new channel and then add the entries as an entry field, or even set it up with a matrix field, but this is awkward to edit even with Craft 3.7’s new editing experience.
I’m a big fan of opting for the simplest solution, and in this case, the simplest option is a table field. Unfortunately, Craft’s built-in table field has limited field type support. Super Table, on the other hand, supports almost anything, giving you a powerful, orderable set of fields.
Free
5. No-Cache
Craft has a really powerful caching system. It allows you to cache whole or partial templates, and it‘s intelligent enough to know when you’ve edited content that has been cached so that it can be re-cached.
Understanding Craft’s caching is vital; as a very general guide, dynamic content benefits from caching, but static content does not.
However, you will regularly encounter situations where you want to opt out of the caching. A blog post, for example, could be cached, but the time since it was posted must not be, or every post would appear to have been published “today” until the cache is refreshed.
The No-Cache plugin adds a couple of Twig tags that allow you to temporarily opt-out of the cache. This means that you can cache larger sections of your templates, simplifying your caching decisions considerably while still being able to fine-tune what is cached.
Free
6. Retour
Sooner or later, you’re going to have users hitting 404 errors. If you’re restructuring a site and changing the architecture, it will be sooner. To avoid breaking the UX and SEO, you need to add redirects.
Retour is a helpful plugin that sits in your dashboard side menu. Anytime a user triggers a 404, Retour will flag it up, so you can decide how to redirect the URL in the future.
$59 for the first year; $29/year for updates after that
7. Sherlock
One of Craft’s big strengths is its security. A lot of attention has gone into making sure that the core installation uses best practices. However, as with any CMS, potential security vulnerabilities start to creep in as soon as you introduce 3rd-party code (WordPress’ biggest vulnerability by far is its plugins).
You only need to look at the size of the vendor directory in your installation to see how many 3rd-party dependencies your site has. Even a small site is a house of cards.
Sherlock is a security scanner that performs a number of different tasks to help you stay secure, from checking on security threats in 3rd-party scripts to checking directory permissions. The paid version will even let you limit IP addresses if your site comes under attack — although your hosting company may well do this for you.
Lite: Free Plus: $199 for the first year; $99/year for updates after that Pro: $299 for the first year; $149/year for updates after that
8. Imager X
Craft’s built-in image transforms are a little limited. For example, they only work with actual assets, not remote images.
Imager X is an excellent plugin that, among many benefits, allows you to transform remote images. In addition, its refined syntax is perfect for coding complex art direction.
Imager X isn’t cheap, but considering the enormous importance of image optimization, unless you have a straightforward set of images to manipulate, it’s an investment you’ll be glad you made.
Lite: $49 for the first year; $29/year for updates after that Pro: $99 for the first year; $59/year for updates after that
9. SEOMatic
SEOMatic is the SEO solution most Craft developers default to, including Pixel & Tonic themselves.
You’ll need to define the basics in its settings, and you may find yourself creating extra fields specifically for it to pull data from, but the handy progress bars on its dashboard page will give you an overview of what’s set and what needs to be done.
SEOMatic is another premium plugin, but implementing it is far simpler and cost-effective than digging through all those meta tags and XML files yourself.
$99 for the first year; $49/year for updates after that
Must-Install Craft CMS Plugins
The Craft ecosystem is rapidly growing, and the diversity of the plugins available increases as Craft is utilized for more and more sites.
But despite the lure of shiny new plugins, there are some tools that I return to again and again either because they elegantly fill a gap in the core Craft feature set or because I’ve tried them, and I trust them to be robust.
These are the plugins that I have found most useful in the last couple of years, and installing them is the first thing I do when I set up a new Craft installation.
Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.
The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!
We sent out an email the other week that ultimately had a in the HTML markup. We send the newsletter by creating it here in the WordPress block editor, which is fetched through RSS-to-Mailchimp. Mailchimp dutifully sent it out, but the HTML was such that it totally borked the layout. This lead to some charming totally fair emails like this:
You actually can send in HTML email, but our system just isn’t set up for it. It requires some fancy dancing CSS (e.g. hiding it for non-supporting users with a fallback, and detecting support is super tricky, etc.) and HTML (e.g. making sure the width/height attributes are small-screen friendly). We could do it, but I don’t think it’s worth it for the handful of times we would want to do it.
So instead, to prevent us from doing it again, I used (drumroll)…. CSS.
I have some CSS that gets loaded in the admin area only when the block editor is loaded, which is in a functionality plugin:
I can put anything I want in that CSS file and it will effect styles of the block editor but nothing on the public front end of the site.
I also wanted to scope this CSS only to the newsletters page. Fortunately, WordPress has body classes in the editor as well. We have a Custom Post Type for newsletters, and that expresses itself as a class here:
So I chuck these styles in:
/* Warn about videos in newsletters */
.post-type-newsletters .wp-block-video {
border: 5px solid red;
}
.post-type-newsletters .wp-block-video::before {
content: "WARNING: NO VIDEOS IN EMAILS";
display: block;
color: red;
}
And boom, I have styles that warn about this problem before it happens again:
Looking to give your homepage a well-needed design update in late 2021 or 2022? Not a bad idea; first impressions are crucial when it comes to business websites. But, fixing your homepage and website design is no easy feat.
Web design trends are evolving faster. Blame the ever-decreasing user’s attention span. The average visitor now spends just 0.5 seconds scanning your homepage to form an opinion about your brand and decide whether to click through or bounce.
Increased user expectations and uncertainty in the user’s response, which is highly impacted by the site’s first impression, are other reasons to consider. This is why the designs which were trending in 2019 are no longer viable in 2021 or 2022.
We have curated the ten best examples of homepage designs to inspire your business in 2022, including a rundown of the best strategies and tips.
Let’s start by highlighting why homepage optimization is necessary for 2022:
Why Your Homepage Will Be So Important in 2022
Your website — especially your homepage — is your brand’s first chance to attract, build trust with, and connect with visitors.
According to recent statistics on why website design is important:
38% of visitors will stop interacting with a website if they think the layout isn’t visually appealing or intuitive. This creates a higher bounce rate and fewer conversions.
94% of a visitor’s first impression is based on website design (including colors, fonts, layout, navigation menus, etc.).
46% of people base a business’s credibility on the aesthetics of its website. Brands with less-than-stellar homepage designs are seen as less trustworthy than companies investing in the visitor experience.
Think of it the same way as walking into a brick-and-mortar store. Visitors are more enticed by a carefully curated ambiance of neatly stocked shelves and welcoming employees than a store that’s dark, messy, or seemingly unfriendly.
Using this logic, your homepage’s above-the-fold section is where you’ll greet visitors and reel them in for more.
10 Homepage Design Comparisons (2019 vs. 2021) To Inspire Your Business Website Design in 2022
Homepage design has come a long way since 2019. In this section, you will explore how.
These homepage designs crush it above the fold. Take just a few of these tips to heart, and your website will be poised to attract leads and conversions — no matter which industry you’re in.
1. Netflix – Crafting The Perfect Call To Action That Reduces Friction With An Additional FAQs Section
Most businesses make the mistake of adding a CTA button that first persuades the user to click on it and then asks for the visitor’s email address.
Netflix also did the same in its 2019 design.
However, Netflix combined both steps in its 2021 homepage design.
The new, improved 2021 homepage design asks for the user email address right up front along with the CTA button.
Here is a good comparison of both the designs:
2019 homepage design
vs.
2021 homepage design
Key Takeaways:
The design encourages visitors to enter their email address right when they land on the homepage. As a result, form submission is much easier when the user has started the process. Hence, Netflix makes it easier for visitors to move along their conversion funnel nicely by reducing the friction.
The 2021 design also has a nice FAQ section that provides quick information about the company’s services and improves the overall user experience.
FAQs also help increase the organic presence of the website in the search engines because Google presents snippets from the FAQ section in the form of an answer box in the search results.
2. Spotify – Revamped Color Combinations For Improved CTA Visibility And Using The ‘Rule of Three’ For Heading Text
The older 2019 Spotify homepage design used light pink and orange colors in its home page main area. The CTA color was green, but if you look closely, the CTA lacks visibility.
The new 2021 design uses blue and green colors with a much larger font size for the main heading. The colors are attractive, and the CTA is visible clearly.
Here is the comparison of the Spotify homepage 2019 design vs. 2020 design:
2019 homepage design
Vs.
2021 homepage design
Key Takeaways:
Blue is the most versatile color, and green is the perfect choice for the CTA button. Spotify used universally accepted color combinations to redesign its homepage and made the CTA more visible.
The main heading is also made larger than it was in the 2019 design, and it follows the rule of three in writing which is effective and satisfying. It uses just three words in the main heading to allow the human brain to process information as a pattern that is more memorable.
3. Hulu – Give Priority To Your Brand Name And Hide Pricing
If you compare the Hulu 2019 vs. 2021 Hulu homepage, the brand name has been prioritized and shown as the main heading.
Moreover, the older homepage had pricing information everywhere, which has been reduced intelligently in the new design.
2019 homepage design
vs.
2021 homepage design
Key Takeaways:
The brand name ‘Hulu’ is displayed as the main heading of the homepage, which helps to build audience trust.
The older design persuaded the users to pick a paid plan even though they had a free trial option—this discouraged users from trying their service. The new 2021 design encourages users to try the platform for free. In addition, the packages have prominent CTAs that mention “try for $0”. This design move improves conversions on the website.
The new design makes it easier for the visitors to select a viewing plan with easy comparison of the three available plans. The best part is, customers can start all the plans for $0. It’s a win-win situation for the users, and they can quickly pick a plan to start watching Hulu.
4. Nextiva – Reduce Visual Noise And Add Pictures In Menu To Improve UX
Nextiva realized the importance of reducing visual noise in its newly designed 2021 homepage. Visual noise happens when you use too many colors to attract user attention. Different colors compete with each other resulting in diluted customer observation.
In the old 2019 homepage, Nextiva used orange, blue, and green as the primary colors, while in the 2021 revamped design, they have used blue as the main color.
Here is a comparison of the two designs:
2019 homepage design
vs.
2021 homepage design
Moreover, the older homepage didn’t have an image in the product menu, but the new 2021 homepage improves the UX further.
Below is a comparison:
2019 homepage design
vs.
2021 homepage design
Key Takeaways:
Nextiva used blue as their base color for the homepage design and removed orange and green colors to reduce visual complexity. This is an excellent change to keep the user’s attention focused. Notice the green colored bar at the top of the homepage in the 2019 version now replaced with blue.
The 2021 design has a clean look compared to the 2019 design, which looks scattered with too many different elements, including CTAs that confuse the users.
The product menu does an excellent job of linking intelligently to service pages such as phone systems and video meetings. The image of a smiling lady attracts users to click on Nextiva’s products to learn more about them. Improving UX is an impressive way to reduce bounce rates and increase time on site.
5. GoToMeeting – Avoid Lengthy Sign Up Form, Educate Users About Your Products, and Add Images That Depict The Current Needs of The Audience
GoToMeeting does a great job educating the users about their product by adding more content on the homepage that comprehensively explains their product features.
Moreover, they have replaced the older hero image with a new picture that portrays the changing needs of their audiences. Nowadays, there is a rise in work from home culture due to Covid-19. Hence, the photo and the heading text clearly target the needs of their users.
Here is a comparison of the 2019 vs. 2020 homepage of GoToMeeting:
2019 homepage design
vs.
2021 homepage design
Key Takeaways:
The 2019 homepage design had a sign-up form on the homepage, which GoToMeeting removed in the 2021 design. People hate to fill in so much information right when they land on the home page. Hence, GoToMeeting did the right thing by removing the signup form from their homepage.
The hero image steals the show of the 2021 redesign because the picture of a working mom with her kid playing studying in front of her is a great way to portray the current needs of the society when over 60% of the employees are working from home. Audiences can quickly relate their working environment with the hero image leading to more sign-ups.
The older 2019 design was confusing, and it made little effort to help the users understand the different features of the product. The new 2021 homepage design has a product features section that explains the different features of the software. When users are educated about the product, they earn the confidence to try the product.
6. Zillow – Apply Hick’s Law To Allow Visitors To Take Faster Decisions
Zillow does an impressive job of applying Hick’s Law in allowing visitors to make faster decisions. Hick’s law states that the more options you present to the users, the faster they will decide. Therefore, it is a major factor in improving website usability.
The old 2019 homepage design of Zillow offered too many options to the users, like they want to buy, rent, or sell a property. The users first select either one of the three options and then enter the zip code to start their search.
The new 2021 homepage design changed that. Now, Zillow offers users a single option. They only need to enter the zip code to get started.
By reducing the number of actions that users need to take to just one, the homepage design eases the overall decision-making process of the site visitors.
2019 homepage design
vs.
2021 homepage design
Key Takeaways:
The new homepage design has a simple search bar that persuades visitors to take prompt action.
The Hero image is placed smartly behind the search bar to depict the needs of the users accurately.
The homepage does have three different panels for buying, renting, or selling a home when the users scroll below. The old design is missing that. The new design removed so many options above the fold and kept just a single option for the users to encourage more users to search properties on the site.
7. Plex – Placement of Prominent Calls-to-Action On Homepage
The CTA is a key element of every website. It helps the users decide on their next action and helps to convert the visitors into leads.
Plex lacked an optimized CTA placement in its 2019 home page design. Hence, the 2021 design received an uplift to better place the CTA for increased visitor engagement.
Take a look at the home page designs of Plex from two different years. If you compare the two home pages of 2019 vs. 2021, the primary difference that will grab your attention is the CTA.
2019 homepage design
vs.
2021 homepage design
Key Takeaways:
The call-to-action buttons are more prominent and have actionable texts.
The number of CTA buttons is increased to two to encourage users to take action.
The additional CTA button is wisely placed at the center to get immediate attention.
Note that the color choice for the button is also bright and highly contrasts with the background yet matches the color theme.
The old heading text ‘Stream Smarter’ was confusing because it didn’t help the users understand what Plex does. Hence it is now revised to ‘Watch Free Movies and TV on Plex.’ The new text is easy to understand and has the word ‘Free’ to increase the number of visitors clicking on the CTA.
8. Dropbox – More Above The Fold Content And Change of Fonts
Dropbox has significantly worked on its main content, which is clearly visible in the comparison homepage design images of 2019 vs. 2021.
The 2021 homepage is seen fixing faded, minimalistic, and less engaging content in the older homepage.
2019 homepage design
vs.
2021 homepage design
Key Takeaways:
Sans serifs, with their clean readability, are included for longer bouts of the homepage.
Bold sans text is doing the job of drawing user attention effortlessly.
The color contrast of the text with the background is increased, which improves the visibility.
The right side image of a laptop is replaced with a screenshot of the software, which intrigues users to know more.
9. Cisco – Moving Blocks To Outsmart Competitor Websites
The homepage design of American technology company Cisco has seen a drastic change in 2021; it deserves to appear on this list. The company website smartly represents an appeal for future development through its killer homepage design.
Here is a comparison of the old 2019 homepage design vs. the new moving block design of 2021:
2019 homepage design
vs.
2021 homepage design
Key Takeaways
The home page contains moving blocks with news from the blog. As you hover over the image, it widens up, and a CTA button appears. The blocks represent a design of the future which the competitors might find hard to replicate.
Every block has a CTA, which was missing in the 2019 design. Each block represents a specific Cisco service and caters to the different needs of the visitors.
The new design is elegant and cleaner with lots of information.
10. Slack – Product Video On Home Page For More Conversions
Slack has made it easier for the users to understand the product well by using a video on the homepage.
The 2019 design has an image, while the 2021 design has a video that helps the visitors understand how the product works.
Here is a comparison of the 2019 design vs. 2021 design:
2019 homepage design
vs.
2021 homepage design
Key Takeaways
The inclusion of a product video leaves a great impression in the minds of the visitors and shows them what your product does.
Video helps Slack to make its value proposition clear and super fast.
Video has a strong correlation to conversions, and they work well as compared to hero images. Slack used a hero image on the homepage in 2019, but they replaced it with a video in 2021.
Final Thoughts on Using These Homepage Designs for Inspiration in 2021
By making it to this point in our guide, you now have plenty of inspiration to run with when upgrading your homepage. You should also have a better understanding of how powerful this tool may become for your brand.
So now it’s time to brainstorm how to use these ideas for your own 2021 homepage design. First, jot down the key points from this guide and honestly assess how your website currently compares.
Accomplish this task, and your brand might see an uptick in website traffic and conversions. It may even earn a spot in a roundup of killer website designs just like this one.