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10 Best Practices for Creating Exceptional Website Pop up Design to Increase Conversions

March 22nd, 2022 No comments

How do you catch visitor attention when even the most creative ads are, by definition, an interruption and the majority are viewed almost universally as a nuisance? 

It’s a formidable challenge that marketers face in a world of shrinking attention spans. 

What if we told you that you could do it with good old-fashioned pop ups provided you follow a few guiding principles that underlie some best practices?

If the name alone can cause conniptions, we know their reputation for irritation goes before them. 

Yet despite this, most folks aren’t terminally averse to pop ups per se. Look no further than how long they’ve stuck around and their current use. 

Play by the rules of permission marketing and combine that with exceptional design, and you can reach customers with your message. 

And here’s the thing: we don’t see them going away anytime soon. 

Pop ups can help you expand your subscriber list and give your conversion rate a jolt.

One of the fastest routes to increasing conversions is having an understanding of your customer’s buying habits. That means having a firm grasp of important metrics, such as knowing AOV meaning and conversion rate. Track them together to calculate your gross revenue. To optimize their average order value, businesses can add cart reminder pop ups to encourage visitors to purchase product bundles or avail of volume discounts.

People, it seems, are happy to engage with good designs and offers that add value.

With that in mind, we’ve created this guide.

Read on as we explore 10 best practices for putting together exceptional website pop up design that converts. 

1. Consider different types

The most familiar default pop up design is the square window that appears in the middle of the screen. In an e-commerce context, these are probably the most aggressive kind and interrupt browsing. This front-and-center approach can be used to signify something important. 

For example, consider a healthcare contact center setting where there’s a need to maintain critical service levels. Alerts automatically pop up for supervisors when levels dip below a specific threshold. 

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In business, this type of pop up is best when you’re confident your message is click-worthy or used as a bold exit-intent trigger. Examples include offers for immediate purchases or journalism paywalls.  

The slide-in pop up is popular because it allows visitors to choose whether they want to engage. Subtle and unobtrusive, this type can go a long way toward getting users to opt in for teaser content such as an email newsletter that actually gets read.

Animation is another worthy design consideration. Higher-effort approaches can feel less like an ad and more like a creative, aesthetically-pleasing feature of the website pop up design that elevates the user experience.

2. Match pop up design with site branding

Why align the design of your pop up with the branding of your site? The reason goes back to the genesis of the pop up and its fallen status ever since as a pesky intrusion. 

Website pop up design tactics used to be so breathless, salesy, and heavy-handed in their use of colors that the original creator felt the need to apologize. 

Add in the fact that scammers use pop ups to deceive users into downloading malware. In this context, today’s brands use designs that complement the rest of their content to grab attention in a way that earns trust. 

It’s a more subdued approach. But using visual hierarchy and enticing images can produce a cleaner design and ensure your pop up appears like a genuinely good offer, which off-brand, gimmicky tactics can undermine. 

It’s also a safe bet for increasing conversion rates, generating leads, and decreasing your cost per purchase.

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3. Communicate effectively with color and shape

There’s nothing too surprising about this one. Visual elements, such as color and shape, are essential to a good design that avoids bounce rates. For example, pastel colors can emanate calmness, while white can evoke a sense of mental clarity. 

Loud and proud colors will make your message stand out, and a stark contrast of light versus dark can be a stylish plan. 

Likewise, your choice of shape also speaks to visitors. Rounded shapes communicate much-needed approachability in contrast to the sharp edges of traditional square windows. 

4. Nail CTAs

Visitor attention spans aren’t getting any longer. And when it comes to pop ups, the instinct to close them immediately is near Pavlovian. Given such a short window of opportunity, keep their content clear and to the point.

Here’s where your call-to-action (CTA) comes in. Make a point to use hard-hitting copy to get users to act quickly. Craft powerful headlines that crystalize the benefits of your offer if they take the action you want. Use contrasting colors to make great CTA buttons that can’t miss. 

5. Use fewer fields to increase conversion rates

You’ve heard of unified field theory, right? No, we’re not talking particle physics. We mean the simple fact that asking users to fill out fewer input fields makes signing up that much quicker. But because the more information you can get about your prospects is usually the better, this is easy to overlook.

Note that you can get in touch and follow up with those who sign up with their email address later. If it’s an important prospect, you can always improve your business communications with an HD call once you’ve started the ball rolling.

As well as saving precious seconds that can entice new subscribers, many folks are uneasy about parting with too much personal information. The data is in – fewer fields mean less effort for customers and more conversions. 

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6. Design separately for mobile

Mobile is taking over e-commerce, and companies are now reaping the benefits of providing better customer service by having their own business app. While Google can penalize site owners whose lackluster website pop up design hampers the mobile experience, you needn’t refrain from using them entirely. 

But you do have to know how to design them for different devices. Mobile pop ups can still be a confusing nightmare to navigate.

Following best practices for mobile pop ups means scaling down your desktop designs and reducing the number of elements that can fit into less screen space. Mobile designs need to be optimized for a portrait orientation. Plus, there’s the fact that fields are harder to fill in using one hand and a thumb. Minimalist design with defined buttons will keep them tap-friendly. 

Conversely, mobile design uses unique kinds of input that intelligent website pop up design can exploit. The solution? Follow the suit of designers who use a mobile-first approach and start by designing a separate mobile version. 

7. Personalized offers and conversational copy establishes credibility

We’ve come a long way from the days of ubiquitous, in-your-face pop ups. Consumers are pretty much over those thoughtless designs.

How can you regain the trust of jaded site visitors? Regain trust by being sophisticated in how you frame messages. Remember, you’re adding value and providing helpful tips. Offers that ask users for their input and preferences also work well.

Pop ups with personalized offers have better vibes than those that feel like traditional ads and nudge consumers to share personal information. That’s because they encourage interaction with your brand and cultivate the connection essential to trust. For similar reasons, ditch stuffy business-speak. Instead, be sure to communicate with your potential customers in a friendly and conversational tone. 

8. Pay attention to fonts and spacing

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Another important element is fonts. As a rule, sticking with your standard website font for your pop up copy will increase readability. And you can combine different fun fonts for headlines – up to a maximum of three. Experimenting with different fonts can accentuate your message. 

One thing you can’t experiment with, though, is spacing. Consistency is key to professional-looking pop ups. As your invisible content, it’s an easy thing to neglect. When your pop ups are askew, it’ll soon show up in your conversion rate. 

9. Iterative design

While these are tried-and-true best practices, every business is unique. You probably have your own ideas about what looks good to you. And, of course, theories, tips, and tricks can point you in the right direction. But what really matters is performance. Does your design drive conversions? The only way to find out is to test and evaluate it. 

Once you have your findings – from A/B tests, for example – you can make changes and continue to refine your design until its performance meets your goals. Tracking design metrics is just as important as all other essential metrics businesses monitor to stay afloat (depending on company size, these usually fall under the remit of revenue operations and sales operations).

At the end of the day, consumer opinion gauges whether or not your design works. 

If all this talk of instant testing and changing speaks to a need for remote agile team collaboration, don’t worry, we’ve got best practices for that too!

10. Don’t sleep on the close button

Okay. We’ve already covered the importance of compelling CTAs for optimizing conversions. How showcasing tangible benefits makes offers feel more valuable. Alas, while your design aims to get users to convert, most will look to close your pop up. The kind of good user experience that pays dividends in the long run hinges on their ability to perform this action.

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The most common option is having an X in the top right corner. However, some websites favor a slightly less prominent sweet spot or use negative language to highlight value missed. 

Crucially, this ignores the visitors who don’t click through yet still become customers. And that exasperation at your sarcastic pop up can so easily spill over and hurt your brand. 

Wrapping up

If you’re a skeptic and think pop ups are impossibly old school, we get it.

And yet, it’s not for nothing that millions of eCommerce sites still depend on them. 

Modern, sophisticated website pop up design can thread the needle of catching visitor attention and getting a hearing for your offer. 

We hope these best practices can cause you to rethink their potential. Ready to opt in NOW?

The post 10 Best Practices for Creating Exceptional Website Pop up Design to Increase Conversions appeared first on noupe.

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Write HTML, the HTML Way (Not the XHTML Way)

March 21st, 2022 No comments

You may not use XHTML (anymore), but when you write HTML, you may be more influenced by XHTML than you think. You are very likely writing HTML, the XHTML way.

What is the XHTML way of writing HTML, and what is the HTML way of writing HTML? Let’s have a look.

HTML, XHTML, HTML

In the 1990s, there was HTML. In the 2000s, there was XHTML. Then, in the 2010s, we switched back to HTML. That’s the simple story.

You can tell by the rough dates of the specifications, too: HTML “1” 1992, HTML 2.0 1995, HTML 3.2 1997, HTML 4.01 1999; XHTML 1.0 2000, XHTML 1.1 2001; “HTML5” 2007.

XHTML became popular when everyone believed XML and XML derivatives were the future. “XML all the things.” For HTML, this had a profound effect: The effect that we learned to write it the XHTML way.

The XHTML way of writing HTML

The XHTML way is well-documented, because XHTML 1.0 describes in great detail in its section on “Differences with HTML 4”:

  • Documents must be well-formed.
  • Element and attribute names must be in lower case.
  • For non-empty elements, end tags are required.
  • Attribute values must always be quoted.
  • Attribute minimization is not supported.
  • Empty elements need to be closed.
  • White space handling in attribute values is done according to XML.
  • Script and style elements need CDATA sections.
  • SGML exclusions are not possible.
  • The elements with id and name attributes, like a, applet, form, frame, iframe, img, and map, should only use id.
  • Attributes with pre-defined value sets are case-sensitive.
  • Entity references as hex values must be in lowercase.

Does this look familiar? With the exception of marking CDATA content, as well as dealing with SGML exclusions, you probably follow all of these rules. All of them.

Although XHTML is dead, many of these rules have never been questioned again. Some have even been elevated to “best practices” for HTML.

That is the XHTML way of writing HTML, and its lasting impact on the field.

The HTML way of writing HTML

One way of walking us back is to negate the rules imposed by XHTML. Let’s actually do this (without the SGML part, because HTML isn’t based on SGML anymore):

  • Documents may not be well-formed.
  • Element and attribute names may not be in lower case.
  • For non-empty elements, end tags are not always required.
  • Attribute values may not always be quoted.
  • Attribute minimization is supported.
  • Empty elements don’t need to be closed.
  • White space handling in attribute values isn’t done according to XML.
  • Script and style elements don’t need CDATA sections.
  • The elements with id and name attributes may not only use id.
  • Attributes with pre-defined value sets are not case-sensitive.
  • Entity references as hex values may not only be in lowercase.

Let’s remove the esoteric things; the things that don’t seem relevant. This includes XML whitespace handling, CDATA sections, doubling of name attribute values, the case of pre-defined value sets, and hexadecimal entity references:

  • Documents may not be well-formed.
  • Element and attribute names may not be in lowercase.
  • For non-empty elements, end tags are not always required.
  • Attribute values may not always be quoted.
  • Attribute minimization is supported.
  • Empty elements don’t need to be closed.

Peeling away from these rules, this looks a lot less like we’re working with XML, and more like working with HTML. But we’re not done yet.

“Documents may not be well-formed” suggests that it was fine if HTML code was invalid. It was fine for XHTML to point to wellformedness because of XML’s strict error handling. But while HTML documents work even when they contain severe syntax and wellformedness issues, it’s neither useful for the professional — nor our field — to use and abuse this resilience. (I’ve argued this case before in my article, “In Critical Defense of Frontend Development.”)

The HTML way would therefore not suggest “documents may not be well-formed.” It would also be clear that not only end, but also start tags aren’t always required. Rephrasing and reordering, this is the essence:

  • Start and end tags are not always required.
  • Empty elements don’t need to be closed.
  • Element and attribute names may be lower or upper case.
  • Attribute values may not always be quoted.
  • Attribute minimization is supported.

Examples

How does this look like in practice? For start and end tags, be aware that many tags are optional. A paragraph and a list, for example, are written like this in XHTML:

<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</p>
<ul>
  <li>Praesent augue nisl</li>
  <li>Lobortis nec bibendum ut</li>
  <li>Dictum ac quam</li>
</ul>

In HTML, however, you can write them using only this code (which is valid):

<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit.
<ul>
  <li>Praesent augue nisl
  <li>Lobortis nec bibendum ut
  <li>Dictum ac quam
</ul>

Developers also learned to write void elements, like so:

<br />

This is something XHTML brought to HTML, but as the slash has no effect on void elements, you only need this:

<br>

In HTML, you can also just write everything in all caps:

<A HREF="https://css-tricks.com/">CSS-Tricks</A>

It looks like you’re yelling and you may not like it, but it’s okay to write it like this.

When you want to condense that link, HTML offers you the option to leave out certain quotes:

<A HREF=https://css-tricks.com/>CSS-Tricks</A>

As a rule of thumb, when the attribute value doesn’t contain a space or an equal sign, it’s usually fine to drop the quotes.

Finally, HTML–HTML — not XHTML–HTML — also allows to minimize attributes. That is, instead of marking an input element as required and read-only, like this:

<input type="text" required="required" readonly="readonly">

You can minimize the attributes:

<input type="text" required readonly>

If you’re not only taking advantage of the fact that the quotes aren’t needed, but that text is the default for the type attribute here (there are more such unneeded attribute–value combinations), you get an example that shows HTML in all its minimal beauty:

<input required readonly>

Write HTML, the HTML way

The above isn’t a representation of where HTML was in the 90s. HTML, back then, was loaded with

elements for layout, packed with presentational code, largely invalid (as it’s still today), with wildly varying user agent support. Yet it’s the essence of what we would have wanted to keep if XML and XHTML hadn’t come around.

If you’re open to a suggestion of what a more comprehensive, contemporary way of writing HTML could look like, I have one. (HTML is my main focus area, so I’m augmenting this by links to some of my articles.)

  1. Respect syntax and semantics.
  2. Use the options HTML gives you, as long as you do so consistently.
    • Remember that element and attribute names may be lowercase or uppercase.
  3. Keep use of HTML to the absolute minimum
    • Remember that presentational and behavioral markup is to be handled by CSS and JavaScript instead.
    • Remember that start and end tags are not always required.
    • Remember that empty elements don’t need to be closed.
    • Remember that some attributes have defaults that allow these attribute–value pairs to be omitted.
    • Remember that attribute values may not always be quoted.
    • Remember that attribute minimization is supported.

It’s not a coincidence that this resembles the three ground rules for HTML, that it works with the premise of a smaller payload also leading to faster sites, and that this follows the school of minimal web development. None of this is new — our field could merely decide to rediscover it. Tooling is available, too: html-minifier is probably the most established and able to handle all HTML optimizations.

You’ve learned HTML the XHTML way. HTML isn’t XHTML. Rediscover HTML, and help shape a new, modern way of writing HTML — which acknowledges, but isn’t necessarily based on XML.

Write HTML, the HTML Way (Not the XHTML Way) originally published on CSS-Tricks. You should get the newsletter.

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How to Develop a High-Converting Multilingual Content Marketing Strategy

March 21st, 2022 No comments

While it’s a great start to translate and localize the content on your website to get started with a multilingual content marketing strategy, those are not the only aspects to keep in mind if you want to see a positive ROI on your marketing strategy.

You’ll need to adapt your multilingual content marketing strategy for every new market. And this includes everything from the images and wording on your site to the channels you use to promote your brand.

To ensure that your multilingual content marketing strategy is effective, you’ll need a deep understanding of the language your new audience speaks as well as how their cultural norms affect their buying preferences and preferred methods of consuming information. But first, let’s tackle an important topic:

What Exactly is a Multilingual Content Marketing Strategy?

Multilingual refers to many languages. Content marketing is a marketing strategy brands use to attract and engage audiences by promoting content like blog posts, videos, and podcasts.

So, multilingual content marketing is the process used to market content to consumers who speak different languages. These kinds of marketing content projects support multiple languages across various social media platforms and other marketing channels to engage with the audience in a new target country. The success of multilingual content marketing campaigns relies on your ability to adapt your content and brand image to the target audience and their language and culture.

Multilingual content marketing calls for more than translating your existing content and calls for localization.

Cutting corners with a foreign audience is one risk that brands can’t afford to take. If you want to see your multilingual content marketing strategy yield positive results, here’s how to set the stage for success…

Steps for Developing a Multilingual Content Marketing Strategy

1 – Stay Focused on Your Core Message

There are many different rules and requirements for localization in every country. And these differentiations can see you straying away from your core message. You don’t want to adapt to the new market’s tastes to the point where you jeopardize your brand’s reputation. You can, however, adapt brand behavior, as long as it doesn’t interfere with the core essence of your brand. Think of McDonald’s. They might adapt their menus to suit local tastes in different locations, but you’ll find their happy message (and meals) wherever you go. A multilingual content marketing strategy is not about changing your core message. It’s about deploying smart adaptations to highlight the strengths of your core brand identity.

2 – Aim for Easily Localizable Content

It’s much easier to keep localization costs low and stay on schedule when you create content that is easy to localize for the purpose of a multilingual content marketing project. Although it’s plausible for big global brands like Coca-Cola to pay for transcreation techniques in every new market, most brands need to keep tabs on their localization budgets. The aim of creating content that’s easy to localize is to remove overly-complicated language, cultural idioms, phrasal verbs, and local jokes. This makes it easier to repurpose existing content for countries that have similar consumer behavior patterns. With this approach, you can use similar content to target internet users with similar content marketing strategies. 

3 – Localize Your Brand Message for the Target Audience

This is the part where you ensure that your brand message feels authentic to the target audience. And this is where you’ll need localization experts to research appropriate images, colors, date formats, and icons to ensure that your marketing strategy strikes a chord with the new audience. It’s important to gain a deep understanding of current affairs, places, and specific cultural references that need to be included in your message to give it more appeal. And localization professionals offer turn-key localization services that offer all of this and more.

4 – Make Sure You’re Using the Right Translation Management Software

Any multilingual content marketing strategy requires the input of various people and assets like marketing specialists, translators, project managers, and developers. And when you’ve got a widespread team of people working in different time zones and languages, it can be hard to keep track of everything. Your translation management software can help with this since it allows you to integrate with project management programs like Slack too, enabling effortless team communication on one platform. Using a centralized software that acts as a project manager and eases coordination between all stakeholders makes it easy to create an effective multilingual content marketing strategy.  

5 – Don’t Forget About Keywords and SEO for Each Target Market

It’s critically important to use the right keywords and SEO tactics for each new market you enter. You also need to keep in mind that keywords change from one language to another, and they also differ on a regional level. In a day and age where search engines play a central role in brand visibility, you can’t afford to underestimate the importance of SEO in a multilingual content marketing strategy. 

6 – Create a Style Guide

A company embarking on a content promotion strategy should make it as easy as possible to achieve a consistent message across every platform and for every publication. It is the same for design colors and logos and the same for text. Your readers can easily identify you and recognize the brand you are using at the moment. Style guides are crucial if a team of content marketers has several colleagues. This will provide clear guidance to help your brand remain consistent with its values. The idea may take a while but your efforts will be rewarded by an established brand identity.

Wrapping Up

We’ve given you an overview of the most important things to keep in mind when creating a multilingual content marketing strategy. It can take much longer than you think to identify demand in a new market and learn to understand the culture, tastes, and preferences of your new audience.

That’s why it’s important to stick to your brand’s core message and identity. You’ll want to make things as easy as possible for future localization projects by creating content that’s easy for native professionals to localize. The right translation management software can also make a world of difference. Although it’s not always the easiest task to coordinate a successful multilingual content marketing strategy, it definitely is achievable.

The post How to Develop a High-Converting Multilingual Content Marketing Strategy appeared first on noupe.

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Change Management for Customer Success

March 21st, 2022 No comments

“The greatest discovery of all time is that a person can change his future by merely changing his attitude” -Oprah Winfrey.

When you hear about ‘Change’ in your team or organization, what comes first to your mind? 

Is it “fear”, or “uncertainty”, or “more work”? Irrespective of what you feel, ‘Change’ is difficult. It is a hassle. Yet, it could be a beautiful experience that helps us see and feel something that we would never have until forced to. 

According to a report by HBR, “About 75% of change efforts fail due to their inability to deliver value or complete abandonment,”. This probability is quite huge in itself! People usually resist change because they fail either to get value or see it as unworthy.

Why does emotions play a big part in carrying out ‘change management’? How is change management important in Customer Success? Wait. First, let’s try and understand what is change management. 

What is Change Management?

Change management is the act of influencing or making people do things in a different way. It is more of a behavior change. 

As a Customer Success Manager, you’d need to manage change during processes such as Onboarding a new customer, implementing new playbooks, processes, and CS strategies. Customer Success is all about driving transformation. 

A big chunk of your job is to help customers adopt the product satisfactorily. Fundamentally speaking, change management is ultimately about increasing product adoption increase retention. You need to change your customer’s behavior before any of that can happen. 

Why is Change management Important in Customer Success?

Customer Success, as a profession, grew because of its reliability. It is reliable because it controls churn and increases retention. When churn happens, you lose the steady stream of income. It is really expensive and a lengthy process to acquire new customers every time you lose existing customers. To plug this “leaky bucket”, SaaS companies came up with the idea of Customer Success Managers (CSMs). 

A Customer Success Manager is required to onboard new customers, ensure that the buyer adopts and uses the product. It is to make sure that customers obtain value for which they bought your solution. Throughout the whole process, providing an amazing customer experience is an implicit responsibility of the CSM. 

The ADKAR model helps the CSMs to make customers understand ‘change management’. 

A- Awareness of the need for the change

D- Desire to support it.

K- Knowledge on how to bring about the change

A- Ability to show relevant skills

R- Reinforcement to stick the changes

This model is very helpful.  It shows that customer training isn’t enough, alone. The whole journey from purchasing products to attaining business results needs a fundamental change in human behavior. It helps in answering some relevant questions that customers might ask, 

  • Why this change?’
  • Did we buy this product for this specific reason?
  • What’s in it for me?
  • Why now?
  • How’s is this going to help me?

Implementing a change management process that is not frustrating is key when driving product adoption. The following are some of the do’s and dont’s that the CSMs must focus on to help with the change management process.

Do’s and Don’t to overcome customer’s resistance to change. 

Customers’ resistance to change is something that can derail your plans you’ve for their journey. They won’t agree to ‘the change’ even if you get them to a place where they now understand the advantage of change. Because that is difficult for making the change actually happen. For example- even if you know the benefit of healthy eating habits, choosing broccoli over chips is not easy. 

Now let’s see how can the CSMs or CS leaders navigate the challenge of “resistance to change” that customers show. 

Do’s  Dont’s 
Put yourself in customer’s or employee’s shoes. Be empathetic in your approach towards your customer.  Never forget in the first place as to ‘why’ the customer needs the product.
Communicate value to different people in your organization. Cross functional communication is an important skill that a CSM needs to possess.  Don’t underestimate the power of discipline. It’s critical to form new habits. 
Reiterate what your customers want to achieve. Monitor their product usage and make them. Don’t implement sudden changes on your customers. Drop clues about what’s next in the process and collect feedback along the way. 
Remind them about the goals that they can achieve by using your product.  Don’t focus too much on irrelevant variances caused by the change. Focus only what is essential.
Changing customer’s attitude isn’t going to be easy. For that to happen, value of the product must be re-emphasized.   Don’t hesitate to assure customers that they’ve their ample resources and information at their disposal. 

Change Management Best Practices

Organizations shifting from ‘support-oriented’ mindset to ‘success-oriented’ mindset drive value through desired outcomes. Customer Success function ensures that customers is at the center of everything that the company does. However, it can be still difficult to get your customers to adapting to changes. 

What do you do then? Well, try having some best practices in place to overcome the resistance. For example, if CSMs themselves resist change due to uncertainty, its upto the CS leadership to make it clear why and how the change must be implemented. 

  • As mentioned earlier, tell them clearly “What’s in it for them?” Be clear what needs to be done. Example- Let CSMs own the playbook versus ‘telling them to adopt A playbook’. 
  • Be honest about what you need. 
  • Know that other teams might not understand the exact reason or scope of the change that you need them to make. 
  • If you don’t get required help, achieving goal would be tough. 
  • As mentioned earlier, CS is all about driving transformation. So 
  • What value are you bringing to the table? For the organization?
  • Be Consistent. Not only with employees but also with your customers as well.  
  • Be systematic. On how you Onboard both your employee and customer. 
  • Set upfront the expectations clearly. Be clear about the value that they would receive. 
  • Prescriptive guidance is important. Make sure the temper is set right and both the employee and customer 
  • Customer accountability should be real. 

Key takeaways

It’s the fundamental thing for a human- ‘what’s it in for me?’. If you’re clear enough about what the CSMs, the entire organization, and most importantly the customers want, then managing the ‘change’ is not going to be tough. 

When dealing with change, human emotions come into play. Hence, along with following best practices, you must account for their emotions as well. Understanding the reasons why customers or employees resist change helps you to get to the root cause of their problem.  and address the issue, so you have the best chance of making change stick.

The post Change Management for Customer Success appeared first on noupe.

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3 Essential Design Trends, March 2022

March 21st, 2022 No comments

This month all of our web design trends have a common theme – imagery. Whether it’s seasonal or just coincidence, there’s a shift in the styles and types of images on many designs right now. One thing that might push these design trends is a relaxation of COVID-spurred rules worldwide or even fatigue from the pandemic.

Here’s what’s trending in design this month.

1. Little Images Everywhere

The jury is still out on whether we love or hate this design trend – tiny images (and videos) everywhere.

The thing that’s nice is there is a lot to see and interact with. The thing that’s challenging is that these designs can feel a bit unbalanced and all over the place.

Most of these designs feature four or more images or videos at a time. That can be a lot for a user to digest when we are accustomed to having just one thing to look at in the hero area.

Those four or more images then include all of the other user interface elements that you would expect on the page – navigation, large headline, secondary text, scroll, or engagement interaction. It can be a lot to decipher.

Tokyu Garden City does it with a mix of still and moving images with sliders and other animations. The images are always changing and moving, and there’s constantly something new to look at with movement at the top and bottom of the screen.

Buro Jantzen takes the tiny image idea to an extreme with ten images on the homepage. And every one is smaller than a postage stamp. There is a cool effect that happens with each image though. On hover, the small image pops into the large black box at a size where you can really see the photo.

Oliver Guy uses a combination of video images on his website, which makes perfect sense for his industry of drone photography. There’s some interesting hover animation happening that allows you to see additional video clips without leaving the homepage. The contrast of small video on the white background makes this design easy to understand.

 

 

2. Big Detail Photography

Photographic details in all their glory. Images and elements that are so in your face that you can see every detail. That’s majorly trending in website design.

Big detail photography and videography is one of those image trends that can be so visually interesting that you can’t look away. It has other benefits, too, such as facilitating decision-making for e-commerce or helping someone better understand what an item is or the overall messaging.

Each of these examples shows something larger than life-size.

Karak creates ceramic tiles. The primary background image is so big and with such detail that it almost only serves as texture for the design. But it is paired with a smaller image and video that pull everything together for a complete understanding. The big detail image is beautiful and exciting and provides an extra layer of information.

Wuillemin Fleuristes features an off-balanced hero image with a large floral detail. What’s interesting about this design choice for a detail image is that it is the only image on the screen and partially obscured by a tinted box and text element. The overall design draws the eye but may leave the user wanting to see a little more of the image.

Horage pushes its watch in your face with motion in a video that zooms the product closer and closer into view. The combination of detailed video with very little text is a bold choice for e-commerce and might work because this item is still in the preorder phase. Detailed imaging is designed to help create a desire for the product.

 

 

3. Big Faces are Back

After two years of not having that many faces in design projects, designers are going big and bold and showing people again.

One of the reasons we haven’t seen as many faces in design projects is because there was concern over how to show people – masked or maskless, alone or in crowds – and it caused more concern than was worth just going another way.

But projects with big faces are back in a major way. And it’s refreshing to make virtual eye contact again.

There are plenty of ways to do it, as outlined in each of these examples.

Glassbox Media uses a full-screen oversized video on the homepage. You can see the subject’s eyes and feel engaged with the person on the screen. She seems happy, and the size and scale of the face make you feel almost like you are in a room with her, ready to have a conversation.

Reamarie uses smaller still images with tight crops to bring you into the faces on the screen. There are more, bigger faces throughout the scroll as well so that the user feels connected to the people and product. Even if an image isn’t super large, a tight crop can make it feel bigger and create the same level of engagement as something that has more size on the screen.

Recruit Holdings Co. uses a trio of people together, happy and smiling, to establish a connection with website visitors. The entire design features similar images throughout and makes you feel like you want to be a part of what they are offering. Note that the people are close together and without masks; that’s a culture shift we are starting to see in a lot of imagery.

 

 

Conclusion

Photography, videography, and image trends can be driving factors for website design projects. The types of images selected can set the tone for projects, relate to brand identity, and help engage users.

Source

The post 3 Essential Design Trends, March 2022 first appeared on Webdesigner Depot.

Categories: Designing, Others Tags:

Popular Design News of the Week: March 14, 2022 – March 20, 2022

March 20th, 2022 No comments

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.
The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

Exciting New Tools for Designers, March 2022

 

This Might Be the Worst Logo I’ve Ever Seen

Notion Icons 5.0 – Minimal and Beautiful Icons for your Notion Workspace

10 Massive Red Flags in Developer Job Interviews

Avvvatars – Open Source React Unique UI Avatar Library

8 Signs You Aren’t Meant to Be a Programmer

What the Hell is a Web3 Browser? And What Does it Do?

3 Content Design Trends to Adopt Right Now

 

Overflow 2.0 – Create Interactive User Flow Diagrams that Tell a Story

How to Open .WebP Files in Photoshop

The WordPress Loop Explained: What it is and How it Works

Source

The post Popular Design News of the Week: March 14, 2022 – March 20, 2022 first appeared on Webdesigner Depot.

Categories: Designing, Others Tags:

6 Simple Steps to a Career in Web Design

March 18th, 2022 No comments

No one likes talking about money. Most of us got into web design because we loved it. But the fact is, we’ve all got bills to pay.

If you’re a half-decent designer or a relatively competent developer, then there’s no reason you can’t make a living as a web designer. Here are six simple steps towards earning a living using the skills you already have.

Step 1. Freelance Work

Many individual bloggers and small company owners require websites to reach a larger audience. You might exploit this opportunity to begin a side business as a freelancer.

One of the most efficient ways to start is to look through employment networks and online classifieds. Eventually though, you’re going to need a portfolio. Building your freelancing company website could be your first opportunity to demonstrate your web development talents. As you embark on new projects, this website can display client testimonials that demonstrate your expertise. Ensure that it’s up to date, relevant, and follows current design trends. Also, make sure your website is linked to your social media profiles. 

Even though you are responsible for finding clients, you have a great deal of flexibility: you can choose your working hours and exercise more freedom and creativity. However, you’d still be accountable for your work and have to execute assignments on time to keep your clients satisfied.

It’s also important to remember that you’ll have to keep track of your taxes and other financial paperwork. Furthermore, you would not have a standard employer who will provide you with health insurance and other perks.

Step 2. Specialize

Today’s market offers a wide choice of web design services most suited to our needs. From designing and building custom websites to creating social media websites to managing SEO and PPCs, web design services offer various services. And while it is beneficial to have a general understanding of what all these services entail, it is always good to identify and refine your expertise. Becoming proficient in one aspect of web design will give you more confidence and direction regarding the kind of work you would like to do.

Allowing yourself to land repeat clients specializing in one type of service will make it easier for you to create processes in your business to complete work accurately and quickly. These processes will also help you build a team should you need one.  

Step 3. Networking Effectively

You should leverage social networking sites such as LinkedIn, practical tools for engaging with colleagues and potential customers. Ensure your profile is updated with all the services offered and all talents you deliver. Make sure you include links to any past projects you’ve worked on. There’s also a career board on LinkedIn that can help you avail yourself of many freelance projects. Registering and engaging with relevant organizations can allow you to acquire more visibility.

Freelancers are generally matched with modest design/development assignments through these websites. Although some developers heavily vouch for them, getting work from these websites when you’re just starting may be exceedingly challenging, considering most of your time will be exhausted in securing billable employment. 

Step 4. Start Your Own Blog or Podcast

Blogs and podcasts are an excellent way to organically acquire fresh customers and other relevant parties. A well-written blog is a terrific source of amusement and knowledge for potential clients. Aside from showcasing your services, a blog may be used to earn money in various ways. Once the blog grows large enough, you can incorporate backlinks, ads, or author-sponsored content. Many popular blogs eventually grow into fully-fledged businesses.

When you start a blog from scratch, it can take a long time to see a return on investment. Consider producing freelance articles for a blog with a constant stream of traffic to help you get started. This will enable you to demonstrate your skills while also getting compensated for them. 

Step 5. Work at a Design Agency

Working at a design agency or in-house could be an ideal option if you desire a more traditional job title. It also helps you build your portfolio with larger and more recognizable clients than those you can secure as a freelancer.

Instead of stressing about the management side of things, you can focus on serving clients and constructing websites with this approach. You wouldn’t have to look for new clients, and you’ll get all of the paid benefits that regular employees get. However, you’d have to work under strict supervision and have less creative control over your projects. There will also be harsh deadlines looming over your shoulder. And this procedure will also set a wage ceiling for you. On the other hand, obtaining employee insurance and securing a source of income can be very reassuring.

Step 6. Start Your Own Agency

Once you feel you have enough relevant experience and are confident in your abilities to perform and manage things well, you can start your own agency. It’s like freelance work, but on a much larger scale. The flexibility to employ others to do your work is the fundamental advantage of having your own agency. You can recruit additional designers and eventually recruiters to help you secure clients.

Having your own agency allows you to do the work you want and how you desire. As a general rule, start as a freelancer and gradually create the foundations for your agency as you gain expertise. You can eventually automate the entire process with hard effort and an innovative business plan.

You must actively network with other people in your business and reach out to new clients in addition to working on your skills. If you can create a solid customer base and take measured chances with your chosen projects, you can procure meatier projects and become prominent in the corporate sector.

 

Featured image via Unsplash.

Source

The post 6 Simple Steps to a Career in Web Design first appeared on Webdesigner Depot.

Categories: Designing, Others Tags:

What Is User Intent? Why Is It Important for SEO and CRO??

March 16th, 2022 No comments

Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) depend heavily on understanding the user’s intent. However, much of the discussion around buyer intent is centered on SEO rather than CRO. When someone uses Google or another search engine, you can infer their purpose by looking at the search terms.

No matter the importance you give to user search intent, keep an eye on CRO metrics that help discover how visitors interact with your content. It is best to adopt crucial CRO techniques that boost ROI and enable you to understand better what drives a particular set of users to respond to content.

On the other hand, your SEO strategy should pivot resources on increasing the number of website visitors on your website. Once you have enough visitors, CRO enters the picture.

When user intent is at the heart of the debate, it’s almost hard to separate SEO from CRO. Let us begin by defining the various sorts of user intent.

Types of User Intent

Begin with comprehending the searcher’s objective if you want to show up in front of your target audience. For them, the search engine is a need. Your goal is to provide relevant content that matches the intent they search for. For this, the intent is classified into four different types.

Navigational intent: It is defined for the people looking for a particular site/brand. They intend to navigate the site and know more information that it has to offer. Example queries include:

  • YouTube
  • Ahrefs Blog

Informational intent: This is the most generic purpose behind users’ search. Almost 80% of internet searches are carried out by individuals seeking information. Here are some of the examples:

  • Beer calories
  • When will the next elections be?
  • Difference between green tea and Macha tea

Transactional intent: Users who wish to transact online will search for queries that help them do the same. For instance, those looking to shop for products and services may search for the best deals before making a purchase. Examples include:

  • Buy iPhone online
  • Coffee shops near me
  • Food wagon for sale

Commercial investigation: Some customers prefer to look for certain products and services to buy them later. Examples of such queries include:

  • MacBook Reviews
  • Iced coffee flavors
  • Android vs iOS phones

Why is User Intent Important and How to Optimize for SEO?

Focusing on the user intent will help identify attention to searches that individuals carry out on search engines like Google. Apart from indicating which keywords they frequently use, you also know how a user approaches specific inquiries or searches in Google.

For instance, “iPhone reviews” just inform you that consumers are searching for reviews of an iPhone but are not sure of the model. On the other hand, it is easier to see the user’s purpose when they search “Black iPhone XR reviews.” In this situation, the searcher is looking for a particular iPhone that is sure of the color.

The first step involves using keyword analytics services like HubSpot, Ahrefs, SEMrush, etc. It will help find what keywords people are using to reach your website. Accordingly, you can sift through each one to see any indications of user intent. This way, you’ll be able to learn more about your audience’s specific needs and discover creative approaches to meet those needs.

Here are some of the key reasons it is important to know about the user intent for effective SEO and CRO.

Helps tailor your content and CTA

Users make informational searches when in the middle of the funnel. Here, they intend to discover or evaluate what they are looking for and not about whether your business can help them. But, you can leverage these informational searches by crafting a compelling FAQ page with a relevant call to action (CTA) button. This should have comprehensive information about your business, scheduling a product demonstration, product manuals, pros & cons, etc.

The goal is to make your users interact with a call to action button such as “Connect with experts”, “Sign up for free”, etc. Your ideal customer is most likely to purchase while they’re at the bottom of the funnel. You have to convert visitors into actual buyers at this stage. Provide a clear and concise CTA button to convert them with offers, discounts, free trials, coupons/vouchers, etc.

Boosts brand awareness

Creating relevant content that satisfies searchers’ needs is essential to rank high in search results. It helps them get comfortable with your brand and understand more about what you do.

In the future, customers are more likely to choose your brand over the competitors if they are more acquainted with the kind of products and services you provide.

Now, let us learn how to improve your SEO efforts for user intent.

Identify user intent and optimize

Knowing the user intent will help you use the right keywords and put them up in your marketing plan. To see the search intent, you’ll need to make a chart. For example, you may categorize search terms by their volume, purpose type, and value.

Once your chart is set up, you can start conducting keyword research. As you find relevant keywords, fill out the information in your chart that helps pivot resources on search intent that better match the user’s search query with a keyword.

Keyword mapping

It is recommended to adopt the method of “keyword mapping” that assigns or maps keywords to web pages. Such a mapping approach will help simplify delivering precise on-page SEO suggestions. One way involves creating keyword mapping sales funnels that improve each page’s relevance to the search terms used and thus, boost conversions. 

As part of your mapping process, you can make on-page optimizations or changes that will assist your page become more relevant to those keywords you map.

Evaluate existing content

It is difficult to remember what information you put on your site when creating content in the past. Old content may lack relevancy and recency, so it is important to evaluate and revamp onsite content regularly.

This is true if your content complies with user intent but does not perform as well as expected. In such cases, you can delve further into your keywords to chop and change the existing content.

Change your keywords to make them more relevant to the content of your website. If you are selling anything, ensure leveraging transactional keywords. Also, if you want to help people learn about your business offerings, your keywords should be informative or navigational.

SEO and CRO Go Hand-in-Hand with User Intent

The job of SEO is to bring traffic to the website, and CRO (Conversion Rate Optimisation) aims at converting those. CRO and SEO are essentially working toward the same objective — generating more consumers and a greater return on investment.

For instance, if 15,000 visitors arrive on your landing page and 1500 of them complete the desired action (filling out the form, placing an order, subscribing to a newsletter, etc.), then your conversion rate is 10%. You can leverage a good blend of SEO and conversion rate specialists to bring quality traffic and drive more conversions.

Now, when you have experts from both these departments working in tandem with the right user intent defined, here are some quick activities.

A. Run A/B Tests

Run A/B tests using tools like Google Optimize and VWO to improve conversion rates on your most important landing pages. You can test various elements like CTAs, content length, form fields, etc. 

B. Creating a simple path to conversion

Another way to leverage SEO and CRO involves streamlining the conversion process. Here, think of directing users to the next stage of your conversion funnel as soon as they arrive on your website. For this, you can use a clear CTA above the fold on the homepage so when visitors arrive, they’re led to the next stage in your conversion funnels, such as a demo or free trial.

C. Traffic doesn’t always lead to sales

Ranking well in the search results will need you to put in significant time and effort. But a high ranking does not guarantee sales. For this, you need to optimize the user experience — page speed, content structure, navigation, etc.

D. SEO increases the quality and quantity of organic traffic to a website

You need quality traffic to optimize conversions. A strong conversion rate will require redefining SEO efforts by involving UX specialists, web designers, developers, and conversion rate optimization (CRO) teams.

Conclusion

It’s time to know your user intent and provide them with the right content to nurture them along your funnel. Regardless of where a customer is in the sales funnel, doing user research can help you serve the right kind of content and thus, improve conversions.

The post What Is User Intent? Why Is It Important for SEO and CRO?? appeared first on noupe.

Categories: Others Tags:

What Is User Intent? Why Is It Important for SEO and CRO?

March 16th, 2022 No comments

Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) depend heavily on understanding the user’s intent. However, much of the discussion around buyer intent is centered on SEO rather than CRO. When someone uses Google or another search engine, you can infer their purpose by looking at the search terms.

No matter the importance you give to user search intent, keep an eye on CRO metrics that help discover how visitors interact with your content. It is best to adopt crucial CRO techniques that boost ROI and enable you to understand better what drives a particular set of users to respond to content.

On the other hand, your SEO strategy should pivot resources on increasing the number of website visitors on your website. Once you have enough visitors, CRO enters the picture.

When user intent is at the heart of the debate, it’s almost hard to separate SEO from CRO. Let us begin by defining the various sorts of user intent.

Types of User Intent

Begin with comprehending the searcher’s objective if you want to show up in front of your target audience. For them, the search engine is a need. Your goal is to provide relevant content that matches the intent they search for. For this, the intent is classified into four different types.

Navigational intent: It is defined for the people looking for a particular site/brand. They intend to navigate the site and know more information that it has to offer. Example queries include:

  • YouTube
  • Ahrefs Blog

Informational intent: This is the most generic purpose behind users’ search. Almost 80% of internet searches are carried out by individuals seeking information. Here are some of the examples:

  • Beer calories
  • When will the next elections be?
  • Difference between green tea and Macha tea

Transactional intent: Users who wish to transact online will search for queries that help them do the same. For instance, those looking to shop for products and services may search for the best deals before making a purchase. Examples include:

  • Buy iPhone online
  • Coffee shops near me
  • Food wagon for sale

Commercial investigation: Some customers prefer to look for certain products and services to buy them later. Examples of such queries include:

  • MacBook Reviews
  • Iced coffee flavors
  • Android vs iOS phones

Why is User Intent Important and How to Optimize for SEO?

Focusing on the user intent will help identify attention to searches that individuals carry out on search engines like Google. Apart from indicating which keywords they frequently use, you also know how a user approaches specific inquiries or searches in Google.

For instance, “iPhone reviews” just inform you that consumers are searching for reviews of an iPhone but are not sure of the model. On the other hand, it is easier to see the user’s purpose when they search “Black iPhone XR reviews.” In this situation, the searcher is looking for a particular iPhone that is sure of the color.

The first step involves using keyword analytics services like HubSpot, Ahrefs, SEMrush, etc. It will help find what keywords people are using to reach your website. Accordingly, you can sift through each one to see any indications of user intent. This way, you’ll be able to learn more about your audience’s specific needs and discover creative approaches to meet those needs.

Here are some of the key reasons it is important to know about the user intent for effective SEO and CRO.

Helps tailor your content and CTA

Users make informational searches when in the middle of the funnel. Here, they intend to discover or evaluate what they are looking for and not about whether your business can help them. But, you can leverage these informational searches by crafting a compelling FAQ page with a relevant call to action (CTA) button. This should have comprehensive information about your business, scheduling a product demonstration, product manuals, pros & cons, etc.

The goal is to make your users interact with a call to action button such as “Connect with experts”, “Sign up for free”, etc. Your ideal customer is most likely to purchase while they’re at the bottom of the funnel. You have to convert visitors into actual buyers at this stage. Provide a clear and concise CTA button to convert them with offers, discounts, free trials, coupons/vouchers, etc.

Boosts brand awareness

Creating relevant content that satisfies searchers’ needs is essential to rank high in search results. It helps them get comfortable with your brand and understand more about what you do.

In the future, customers are more likely to choose your brand over the competitors if they are more acquainted with the kind of products and services you provide.

Now, let us learn how to improve your SEO efforts for user intent.

Identify user intent and optimize

Knowing the user intent will help you use the right keywords and put them up in your marketing plan. To see the search intent, you’ll need to make a chart. For example, you may categorize search terms by their volume, purpose type, and value.

Once your chart is set up, you can start conducting keyword research. As you find relevant keywords, fill out the information in your chart that helps pivot resources on search intent that better match the user’s search query with a keyword.

Keyword mapping

It is recommended to adopt the method of “keyword mapping” that assigns or maps keywords to web pages. Such a mapping approach will help simplify delivering precise on-page SEO suggestions. One way involves creating keyword mapping sales funnels that improve each page’s relevance to the search terms used and thus, boost conversions. 

As part of your mapping process, you can make on-page optimizations or changes that will assist your page become more relevant to those keywords you map.

Evaluate existing content

It is difficult to remember what information you put on your site when creating content in the past. Old content may lack relevancy and recency, so it is important to evaluate and revamp onsite content regularly.

This is true if your content complies with user intent but does not perform as well as expected. In such cases, you can delve further into your keywords to chop and change the existing content.

Change your keywords to make them more relevant to the content of your website. If you are selling anything, ensure leveraging transactional keywords. Also, if you want to help people learn about your business offerings, your keywords should be informative or navigational.

SEO and CRO Go Hand-in-Hand with User Intent

The job of SEO is to bring traffic to the website, and CRO (Conversion Rate Optimisation) aims at converting those. CRO and SEO are essentially working toward the same objective — generating more consumers and a greater return on investment.

For instance, if 15,000 visitors arrive on your landing page and 1500 of them complete the desired action (filling out the form, placing an order, subscribing to a newsletter, etc.), then your conversion rate is 10%. You can leverage a good blend of SEO and conversion rate specialists to bring quality traffic and drive more conversions.

Now, when you have experts from both these departments working in tandem with the right user intent defined, here are some quick activities.

A. Run A/B Tests

Run A/B tests using tools like Google Optimize and VWO to improve conversion rates on your most important landing pages. You can test various elements like CTAs, content length, form fields, etc. 

B. Creating a simple path to conversion

Another way to leverage SEO and CRO involves streamlining the conversion process. Here, think of directing users to the next stage of your conversion funnel as soon as they arrive on your website. For this, you can use a clear CTA above the fold on the homepage so when visitors arrive, they’re led to the next stage in your conversion funnels, such as a demo or free trial.

C. Traffic doesn’t always lead to sales

Ranking well in the search results will need you to put in significant time and effort. But a high ranking does not guarantee sales. For this, you need to optimize the user experience — page speed, content structure, navigation, etc.

D. SEO increases the quality and quantity of organic traffic to a website

You need quality traffic to optimize conversions. A strong conversion rate will require redefining SEO efforts by involving UX specialists, web designers, developers, and conversion rate optimization (CRO) teams.

Conclusion

It’s time to know your user intent and provide them with the right content to nurture them along your funnel. Regardless of where a customer is in the sales funnel, doing user research can help you serve the right kind of content and thus, improve conversions.

The post What Is User Intent? Why Is It Important for SEO and CRO? appeared first on noupe.

Categories: Others Tags:

15 Instantly Helpful Tools and Resources for Designers and Agencies (Updated for 2022 )

March 15th, 2022 No comments

Experienced web designers are always on the lookout for tools or resources that will (1) introduce them to the latest design trends, (2) enable them to incorporate features and functionalities that will make their products more competitive, (3) allow them to improve their workflows or all the above.

Apply one or more of these new design tools and resources. Then you could realize anything from incremental to game-changing improvements. The better the tool or resource, the more you are apt to realize your investment.

The 15 tools and website design resources selected for this article are the best in their respective categories. The degree of improvement you can realize when using one or more of them may depend on your own business needs. Or on the actual needs and wants of your clients as opposed to what you are currently able to deliver.

Browse the list, and you should be able to put your finger on one or more of these products or services. They could lead to improvement in one or more areas of your work. Look closer, and you might come across a genuine game-changer.

Happy shopping!

1. Be – The Biggest WordPress and Portfolio WordPress Theme

If your website design activities are proving to be exercises in tediousness, or you’re tired of working around a design tool’s limitations, you need BeTheme.

BeTheme can be a game-changer in that it gives you the flexibility to design what you want. Be makes building a complex high-performance website quick, smooth, and easy.

  • BeTheme’s 650+ customizable pre-built websites are designed to get your website-building project off to a rapid start. They are responsive, UX-ready, importable with a single click, and incorporate the latest design trends.
  • You’ll love working with the recently launched BeBuilder, the fastest and most flexible page builder for WordPress with which you can import from Be’s pre-built website’s 1000+ pages.
  • There’s an absolute gem of a BeBuilder Woo you can work with to create your shop or single product layouts.
  • BeTheme features a wealth of design aids, options, and settings to work with.

BeTheme is Elementor ready and is regularly updated. Click on the banner to find out more about Be’s 40+ powerful core features.

2. Total WordPress Theme

Put Total to work, and 2022 could be a very good year for your website design undertakings.

Total has it all insofar as design aids and options, website-building tools, and design flexibility are concerned regardless of the type or style of website you plan to build:

  • Pick any of Total’s 45+ customizable quick import theme demos, and you are off to a quick start.
  • 90+ section templates, 75+ pre-styled post entry cards, and more than 500 live customer settings give you more design flexibility than you are ever likely to need. 
  • The page builder of choice is an extended version of WPBakery. With it at your fingertips, you can easily drag and drop your way to building precisely the website you have in mind.

Click on the banner to discover everything Total can do for you.

3. LayerSlider

What could LayerSlider do for you to help make 2022 a banner year? Look over any of your past website designs to see if any of them could profit from adding a little spice or pizzazz because that’s what LayerSlider does best. 

LayerSlider is an animation and website-building tool that can be used on any website to transform its look & feel with modern graphics, eye-catching animations, and interactive features. LayerSlider is one of the most established and popular products with millions of active monthly users.

  • LayerSlider has 150+ website, slider, and popup templates. Templates are a great way to learn as well as an ideal starting point for new projects.
  • LayerSlider comes with a very easy-to-use and modern editor interface similar to professional desktop applications. Anyone can use it without prior experience.
  • LayerSlider is not just for sliders. It can also create image galleries, popups, landing pages, animated page blocks, or even full websites.

Click on the banner to see what LayerSlider could do for you.

4. wpDataTables

Most table or chart building table plugins on the market either limit the amount of data that can easily be processed or the types of tables or charts that can be produced. wpDataTables has neither of these limitations.

With the wpDataTables premium WordPress plugin, you can –

  • create responsive, interactive, and frontend editable tables and charts
  • process huge amounts of data from various sources and in various formats
  • highlight or color code key data.

5. Uncode – Creative & WooCommerce WordPress Theme

Uncode is a top-selling pixel-perfect creative and WooCommerce theme. More than 80,000 sales have been made to date to freelancers, bloggers, agencies, and small businesses.

Uncode’s key features include –

  • a suped-up Frontend Page Builder.
  • an advanced WooCommerce builder with supporting capabilities that include a Single Product builder and a host of customer-centric design elements and options.
  • a Wireframes Plugin and 550+ section templates.
  • a gallery of inspirational user-created websites.

6. Trafft

With Trafft, you can schedule meetings, events, on-site and virtual appointments, manage staff schedules, send reminders, and accept payments — all from a single platform.

  • Special features include custom domains, coupons, and custom fields.
  • Trafft also manages group bookings and can serve multiple locations.

This game-changer integrates seamlessly with Google Calendar, Google Meet, Outlook Calendar, Apple Calendar, Zoom, and Mailchimp.

7. WHATFONTIS 

WHATFONTIS is a hidden gem in the world of font identifiers that allows you to find a font from your uploaded image in a matter of seconds.

  • Powerful AI algorithms and a database of 850K+ fonts provide the basis for this app’s impressive search capabilities.
  • Positive identification is achieved 90% of the time. Premium support is on hand should AI yield an awkward result.
  • Cursive fonts can be identified once the letters are separated.

8. Mobirise Website Builder Software

Mobirise is fast, easy to use, and the best offline website builder on the market.

  • Mobirise does not tie you to a specific platform; you can edit your site locally and host it wherever you want.
  • Full access to HTML allows you to code.
  • 4,000+ website blocks and 300+ elegant home page templates are guaranteed to make your website-building adventures short and sweet.

The Mobirise website builder is free for both personal and commercial use.

9. GetIllustrations’ Stock Illustrations Bundle

Downloads from this library of premium illustrations can change the way you go about designing your websites, apps, and presentations.

  • GetIllustrations, with its 10,000+ illustrations library, is the biggest of its kind.
  • Featured formats include Vector AI, PNG, Sketch, SVG, Figma, and Adobe XD.

Illustrations you download come with a commercial license and are yours to keep without limitations.

10. Slider Revolution

If you have trouble bridging the gap between what your clients want and what you can provide, Slider Revolution could be exactly what you need to fix the problem.

Slider Revolution is THE cutting-edge WordPress plugin for addressing today’s over-the-top web designs. It features –

  • 200+ awesome website and slider templates.
  • eye-catching WebGL slide animations.
  • 25+ powerful addons.
  • the ability to import dynamic content from social media outlets.

11. Amelia

Amelia offers an automated, highly customizable solution to any business that relies on a manual or semi-automated operation for booking client appointments.

  • Amelia is an excellent choice for beauty, healthcare and fitness, and educational and training enterprises.
  • Clients can make or change appointments online 24/7.
  • Amelia can manage individual and group bookings, events, and employee schedules at multiple locations.
  • Amelia integrates seamlessly with Google Calendar, WooCommerce, and Zoom.

12. 8bio – Link in Bio Tool 

Many social media platforms allow you to include a link that allows followers to visit your website or an important landing page. With 8bio, you can create a link that a visitor can’t resist clicking on.

Your link can – 

  • Present a brief biographical profile of your business or yourself.
  • Feature an image or catchy animated background.
  • Showcase your product or service at no cost.
  • Use your existing domain or a “yourname” .8b.io domain.

13. Essential Grid

The premium Essential Grid WordPress gallery plugin developers assembled a collection of aesthetic, easy-to-customize plug-and-play templates that make creating a breathtaking portfolio gallery a fun and easy task.

  • Your galleries will load lightning fast.
  • They will display perfectly on all devices.
  • You can choose from a variety of layouts and mix and match adjustable grids to get precisely what you want.

14. Pixpa – Portfolio Websites for Designers

Pixpa provides an all-in-one platform from which creatives can manage their online portfolios, blogs, galleries, and eCommerce sites.

  • Choose among Pixpa’s beautiful and mobile-friendly customizable templates and customize them to achieve exactly what you want. 
  • Put Pixpa’s drag and drop website builder into play to tie everything together, exactly as you want.
  • Add content, connect with your custom domain, and into your social profiles, and you are good to go.

15. XStore – Best WordPress WooCommerce Theme for eCommerce

XStore is a feature-packed Envato WooCommerce theme that is incredibly simple to work with has acquired more than 30,000 enthusiastic customers.

  • XStore’s 110+ customizable shops make creating your own shop as easy as can be.
  • XStore integrates seamlessly with the premium Elementor and WPBakery page builders.
  • $510 worth of carefully handpicked “must-have” premium plugins are included.

There are plenty of tools and resources for designers on the market. You could use them to create websites that are a little better than the ones you have already built or are using.

What you should really be looking for is a special design tool or resource. When using it for a small investment could markedly improve both your productivity and your design efforts to make 2022 by far your best year ever.

That’s the reasoning for publishing this selection of top 15 design tools and resources. Selecting one or more could make your day.

 

[- This is a sponsored post on behalf of Be -]

Source

The post 15 Instantly Helpful Tools and Resources for Designers and Agencies (Updated for 2022 ) first appeared on Webdesigner Depot.

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