Let’s welcome May with some new wallpapers! For over twelve years, we’ve challenged you, our dear readers, to create wallpaper calendars for our monthly wallpapers posts. No matter if you’re into lettering, illustration, or photography, the series is the perfect opportunity to create a small artwork and share it with people from all around the world — to brighten up someone’s day, cater for some fresh inspiration, or to put your creative skills to the test. Of course, it wasn’t any different this time around.

In this collection, you’ll find desktop and mobile wallpapers for May 2023, created with love by artists and designers who took on the challenge. They all come in versions with and without a calendar and can be downloaded for free. As a little bonus goodie, we also compiled a selection of timeless May favorites from our archives at the end of this post. Thank you to everyone who tickled their ideas and shared their designs with us this month! Happy May!

• You can click on every image to see a larger preview,
• We respect and carefully consider the ideas and motivation behind each and every artist’s work. This is why we give all artists the full freedom to explore their creativity and express emotions and experience through their works. This is also why the themes of the wallpapers weren’t anyhow influenced by us but rather designed from scratch by the artists themselves.
• Submit a wallpaper!
  Did you know that you could get featured in our next wallpapers post, too? We are always looking for creative talent.

The Mushroom Band

“My daughter asked me to draw a band of mushrooms. Here it is!” — Designed by Vlad Gerasimov from Georgia.

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• with calendar: 800×480, 800×600, 1024×600, 1024×768, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1440×960, 1600×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440, 2560×1600, 2880×1800, 3072×1920, 3840×2160, 5120×2880
• without calendar: 800×480, 800×600, 1024×600, 1024×768, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1440×960, 1600×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440, 2560×1600, 2880×1800, 3072×1920, 3840×2160, 5120×2880

ARRR2-D2

Designed by Ricardo Gimenes from Sweden.

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• with calendar: 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440, 3840×2160
• without calendar: 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440, 3840×2160

Blast Off!

“Calling all space cadets, it’s time to celebrate National Astronaut Day! Today we honor the fearless explorers who venture beyond our planet and boldly go where no one has gone before.” — Designed by PopArt Studio from Serbia.

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• with calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1400×900, 1400×1050, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440
• without calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1400×900, 1400×1050, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

May Your May Be Magnificent

“May should be as bright and colorful as this calendar! That’s why our designers chose these juicy colors. We also have other options in our selection of May calendars.” — Designed by MasterBundles from Ukraine.

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• with calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440
• without calendar: 320×480, 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

Chill Out

“Summer chill is a relaxed and carefree vibe that is often associated with the summer season. It is a time when people slow down and enjoy the warm weather. The atmosphere is laid-back and easy-going, with a focus on having fun and creating happy memories.” — Designed by Kasturi Palmal from India.

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• without calendar: 800×600, 1280×1024, 1600×1200, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

Moving Montains

“The month of May is a moving moment. I’m only writing this to set attention to the letter ‘M’! The ‘M’ inspired me, and my idea for the wallpaper was to make mountains, smooth mountains, of course.” — Designed by Philippe Brouard from France.

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• with calendar: 1024×768, 1366×768, 1600×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440, 2560×1600, 3840×2160
• without calendar: 1024×768, 1366×768, 1600×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440, 2560×1600, 3840×2160

Think Outside The Fox

Designed by Ricardo Gimenes from Sweden.

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• without calendar: 640×480, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1366×768, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440, 3840×2160

Casablanca Style

“We spent spring in Casablanca. Enjoying the sunset while admiring the Hassan II Mosque.” — Designed by Veronica Valenzuela from Spain.

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• without calendar: 640×480, 800×480, 1024×768, 1280×720, 1280×800, 1440×900, 1600×1200, 1920×1080, 1920×1440, 2560×1440

Me, Myself, And I

“The wallpaper is a reflection on Francisco Goya’s The Third of May, 1808, a painting with a powerful anti-war statement.” — Designed by Bhabna Basak from India.

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Stop Child Labor

“Children should have the opportunity to learn, play, and grow in a safe environment and not be forced to work at a young age. As individuals, we can also make a difference by supporting companies that have strict policies against child labor and by raising awareness about this issue in our communities. By working together, we can help to create a world where every child has the opportunity to reach their full potential, free from the burden of labor. So I designed this wallpaper to raise my voice about this issue. Hope you like it!” — Designed by Hrishikesh Shome from India.

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• without calendar: 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440, 3840×2160

Oldies But Goodies

From bold to delicate, from minimalist to funny, below you’ll find some May favorites from our archives that are just too good to be forgotten. Which one is yours? (Please note that these wallpapers don’t come with a calendar.)

Hello May

“The longing for warmth, flowers in bloom, and new beginnings is finally over as we welcome the month of May. From celebrating nature on the days of turtles and birds to marking the days of our favorite wine and macarons, the historical celebrations of the International Workers’ Day, Cinco de Mayo, and Victory Day, to the unforgettable ‘May the Fourth be with you’. May is a time of celebration — so make every May day count!” — Designed by PopArt Studio from Serbia.

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The Monolith

Designed by Ricardo Gimenes from Sweden.

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Blooming May

“In spring, especially in May, we all want bright colors and lightness, which was not there in winter. Our designers decided to convey these feelings in the May calendar.” — Designed by MasterBundles from Ukraine.

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Understand Yourself

“Sunsets in May are the best way to understand who you are and where you are heading. Let’s think more!” — Designed by Igor Izhik from Canada.

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Poppies Paradise

Designed by Nathalie Ouederni from France.

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Lake Deck

“I wanted to make a big painterly vista with some mountains and a deck and such.” — Designed by Mike Healy from Australia.

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Today, Yesterday, Or Tomorrow

Designed by Alma Hoffmann from the United States.

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April Showers Bring Magnolia Flowers

“April and May are usually when everything starts to bloom, especially the magnolia trees. I live in an area where there are many and when the wind blows, the petals make it look like snow is falling.” — Designed by Sarah Masucci from the United States.

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Spring Gracefulness

“We don’t usually count the breaths we take, but observing nature in May, we can’t count our breaths being taken away.” — Designed by Ana Masnikosa from Belgrade, Serbia.

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Make A Wish

Designed by Julia Versinina from Chicago, USA.

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All Is Possible In May

“Edwin Way Teale once said that ‘[t]he world’s favorite season is the spring. All things seem possible in May.’ Now that the entire nature is clothed with grass and branches full of blossoms that will grow into fruit, we cannot help going out and enjoying every scent, every sound, every joyful movement of nature’s creatures. Make this May the best so far!” — Designed by PopArt Studio from Serbia.

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Rainy Days

“Winter is nearly here in my part of the world and I think rainy days should be spent at home with a good book!” — Designed by Tazi Design from Australia.

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Birds Of May

“Inspired by a little-known ‘holiday’ on May 4th known as ‘Bird Day’. It is the first holiday in the United States celebrating birds. Hurray for birds!” — Designed by Clarity Creative Group from Orlando, FL.

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• without calendar: 320×480, 640×480, 640×960, 640×1136, 800×480, 800×600, 1024×768, 1024×1024, 1152×864, 1280×720, 1280×800, 1280×960, 1280×1024, 1400×1050, 1440×900, 1600×1200, 1680×1050, 1680×1200, 1920×1080, 1920×1200, 1920×1440, 2560×1440

Be On Your Bike!

“May is National Bike Month! So, instead of hopping in your car, grab your bike and go. Our whole family loves that we live in our bike-friendly community. So, bike to work, to school, to the store, or to the park — sometimes it is faster. Not only is it good for the environment, but it is great exercise!” — Designed by Karen Frolo from the United States.

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Add Color To Your Life!

“This month is dedicated to flowers, to join us and brighten our days giving a little more color to our daily life.” — Designed by Verónica Valenzuela from Spain.

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Always Seek Knowledge

“‘As knowledge increases, wonder deepens.’ (Charles Morgan) So I tried to create an illustration based on this.” — Designed by Bisakha Datta from India.

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Welcome May With An Ice Cream!

“May is the last month of spring, the weather is getting hotter every day and it starts to feel almost like summer. So, the best thing to cool ourselves and bring summer closer is to… welcome May with an ice cream!” — Designed by WebOlution from Greece.

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Game Boy

Designed by Sander Geenen from Belgium.

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Colorful

Designed by <a target="_blank" href="https://www.lotum.de>Lotum from Germany.

<a target="_blank" href="https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/e8daeb22-0fff-4b2a-b51a-2a6202c6e26e/may-12-colorful-31-full.png>

• <a target="_blank" href="https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/5fbaaed8-cc91-407e-911b-95c851771e57/may-12-colorful-31-preview-opt.png>preview
• without calendar: <a target="_blank" href="https://smashingmagazine.com/files/wallpapers/may-12/may-12-colorful__31-nocal-320×480.jpg>320×480, <a target="_blank" href="https://smashingmagazine.com/files/wallpapers/may-12/may-12-colorful__31-nocal-640×960.jpg>640×960, <a target="_blank" href="https://smashingmagazine.com/files/wallpapers/may-12/may-12-colorful__31-nocal-1024×1024.jpg>1024×1024, <a target="_blank" href="https://smashingmagazine.com/files/wallpapers/may-12/may-12-colorful__31-nocal-1280×800.jpg>1280×800, <a target="_blank" href="https://smashingmagazine.com/files/wallpapers/may-12/may-12-colorful__31-nocal-1280×1024.jpg>1280×1024, <a target="_blank" href="https://smashingmagazine.com/files/wallpapers/may-12/may-12-colorful__31-nocal-1440×900.jpg>1440×900, <a target="_blank" href="https://smashingmagazine.com/files/wallpapers/may-12/may-12-colorful__31-nocal-1680×1050.jpg>1680×1050, <a target="_blank" href="https://smashingmagazine.com/files/wallpapers/may-12/may-12-colorful__31-nocal-1920×1200.jpg>1920×1200

Tentacles

Designed by Julie Lapointe from Canada.

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Sweet Lily Of The Valley

“The ‘lily of the valley’ came earlier this year. In France, we celebrate the month of May with this plant.” — Designed by Philippe Brouard from France.

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Geo

Designed by Amanda Focht from the United States.

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Love Japanese Food

Designed by Ricardo Gimenes from Sweden.

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May The Force Be With You

“Yoda is my favorite Star Wars character and ‘may’ has funny double meaning.” — Designed by Antun Hirsman from Croatia.

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Enjoy May!

“Springtime, especially Maytime, is my favorite time of the year. And I like popsicles — so it’s obvious isn’t it?” — Designed by Steffen Weiß from Germany.

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Celestial Longitude Of 45°

“Lixia is the 7th solar term according to the traditional East Asian calendars, which divide a year into 24 solar terms. It signifies the beginning of summer in East Asian cultures. Usually begins around May 5 and ends around May 21.” — Designed by Hong, Zi-Cing from Taiwan.

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In the age of digitalization, mobile app development has emerged as a key factor for businesses to thrive. With thousands of applications being developed every day, custom app development has become essential to create a unique and engaging user experience. One of the most effective ways to boost user engagement and retention is through the strategic use of push notifications and in-app messaging. 

Read further as we shed some light on how these tools can be utilized to maximize user engagement for your mobile application.

Push Notifications: A Vital Tool in Mobile App Development

Push notifications can be best defined as brief, attention-grabbing messages sent to users’ devices even when the app is not currently in use. They serve as reminders, promotional tools, or updates, prompting users to interact with the app. The users can control whether they want to receive push notifications and always have the freedom to opt-in and opt-out.

Push notifications are considered to be powerful tools for businesses and organizations as they help enhance engagement and keep their audiences updated on relevant offers, information, and more. These notifications can be event-triggered, transactional, or marketing focused.

Best practices for using push notifications to increase user engagement:

1. Personalization: Tailor notifications to users’ preferences, interests, and behaviors. This can be achieved by analyzing user data, segmenting your audience, and customizing messages accordingly.
2. Timing: Send notifications at the optimal time for your audience. Research indicates that there are specific times when users are more likely to engage with notifications, such as during commutes or lunch breaks.
3. Frequency: Avoid overwhelming users with too many notifications. Striking the right balance between engaging and annoying is crucial for maintaining user satisfaction.
4. Rich Media: Incorporate images, videos, or other multimedia elements to make notifications more appealing and engaging.
5. A/B Testing: Continually test and optimize your push notification strategies by comparing different messaging, designs, and delivery times to determine the most effective approach.

In-App Messaging: Enhancing the User Experience

In-app messaging involves delivering targeted messages to users while they are actively using your app. This form of communication can be highly effective in driving user engagement, as it allows for more contextually relevant and timely interactions. 

In-app messaging is crucial as it enables you to reach your entire app audience, is built into the app experience, is easy to author, and is highly personalized. 

Here are some best practices that should be followed for optimizing your in-app messaging strategy:

1. Onboarding: Guide new users through the app’s features and functionality with a series of helpful in-app messages. This can reduce user frustration and increase the likelihood of long-term engagement.
2. Contextual Messaging: Leverage user data to deliver personalized, relevant messages based on their in-app behavior or preferences.
3. Incentivization: Offer incentives, such as rewards, discounts, or exclusive content, to encourage users to complete specific actions within your app.
4. Feedback and Surveys: Use in-app messaging to collect feedback and encourage users to rate your app. This can provide valuable insights for improving your app’s overall user experience.
5. Announcements and Updates: Keep users informed about new features, promotions, or updates with targeted in-app messages.

Push Notifications & In-app Messaging: How Are They Different?

Now it has been stated that push notifications and in-app messaging are both effective communication methods used by mobile applications to engage with users. 

However, it is important to note that they serve different purposes and have distinct characteristics. Let us discuss these points of difference further.

Push Notifications

1. Delivery: Push notifications are messages sent to users outside of the app, directly to their device’s notification center or lock screen.
2. Engagement: They aim to bring users back into the app or inform them of important updates, promotions, or events.
3. Opt-in: Users typically need to grant permission for an app to send push notifications. Users can also manage these permissions and settings to control the frequency and type of notifications they receive.
4. Timing: Push notifications can be sent at any time, even when the app is not in use and can be scheduled or triggered based on specific events or user behaviors.
5. Content: These notifications are generally short and concise, containing a brief message, icon, and sometimes a call-to-action button or deep link.

In-App Messaging

1. Delivery: In-app messages are displayed to users within the app while they are actively using it.
2. Engagement: They aim to enhance the user experience, guide users through onboarding, promote app features, offer support, or gather feedback.
3. Opt-in: In-app messaging does not require user permission, as it is a native part of the app experience.
4. Timing: In-app messages are shown during active app sessions, often triggered by specific actions, events, or user behaviors within the app.
5. Content: These messages can be more flexible and richer in content, including text, images, videos, or interactive elements, and can be presented in various formats such as banners, pop-ups, or full-screen overlays.

Put simply, push notifications are externally delivered messages aimed at re-engaging users, while in-app messaging is used for enhancing the in-app experience and guiding users. Even though both methods are important for user engagement and retention, they serve different functions and operate through distinct channels.  

The Bottomline

In the highly competitive world of mobile app development, employing effective push notifications and in-app messaging strategies is essential for maximizing user engagement and retention. By understanding your audience, personalizing messages, and leveraging data-driven insights, you can create a more immersive and enjoyable user experience for your app. As a result, your custom app development efforts will not only stand out from the competition but also foster long-lasting relationships with your users.

Frequently Asked Questions

What does push notification mean?

The Oxford Dictionary defines a push notification as an alert that is generated by an application when it is not in use. It is typically used as a medium to notify the user of a new message, update, social media post, and the like.

The post Maximizing User Engagement with Push Notifications and In-app Messaging appeared first on noupe.

One of the best open-source ERPs available in the market is Odoo. With its many useful features and the possibility of integrating it into an existing company’s system and then customizing and scaling it as necessary, it is a highly helpful solution for businesses.

Learning how the Odoo development services, Odoo migration, and Odoo developers help in designing special Odoo applications tailored to meet business needs is a must. You should also learn how Odoo developers approach development to ensure success. The best practices for Odoo ERP software development and implementation are highlighted in this post and are important considerations for businesses.

Two Different Paths

In most cases, developers communicate with clients directly or via an Odoo consultant. The Odoo consultant may be a staff of an Odoo service provider or an independent expert. Odoo consultants come in two varieties: functional and technical. The skills of a functional consultant include supporting the client’s business requirements and creating the optimal option for adopting Odoo products. Hire a technical consultant from Odoo app development company for Odoo ERP integration.

In the upcoming session, learn what makes dealing with a client directly different from working with a consultant for Odoo.

Direct Collaboration

Working directly with a developer is interesting from the standpoint of a business owner because they can solve any of your difficulties without using a third party. As a result, a company process will move forward considerably more quickly and smoothly.

Some experts claim that this strategy could be sufficiently problematic. They believe it increases the possibility that a developer would overlook some crucial operational details and slow down the project’s general flow. If you opt for a direct Odoo developer partnership, experts encourage you to pick a reputable developer with extensive Odoo experience.

Co-operation via an Odoo Consultant

Some people worry that there can be misunderstandings between them and a developer. You can consider working with Odoo development services which can offer the finest strategies and deliver much more value than just employing a developer. While focusing on the Odoo implementation in your company, the Odoo consultants typically collaborate with developers to enable challenging jobs. Simply put, consultants give their clients a little bit more support overall.

In any case, both approaches are popular right now, so you can pick the one that best suits your demands or maybe even try them both.

Approaches for successful Odoo development and implementation

Understand your business clearly

You want to adopt any software solution that is either a full-featured operational management software like Odoo or any tool necessary for the operations of commercial organizations. To do that, you need first to analyze the needs and where should the implementation be affected. You can choose from a variety of business management systems and learn what features and aims to seek by carefully analyzing your own company’s demands. Practicing this will be useful for businesses in planning how all of the Odoomodules and platforms affect a business’s operation.

Planning and analysis

The following stage is to plan for the implementation elements once the areas where the Odoo platform should be installed have been understood. The service provider should be paid for the implementation and development time depending on the specifications you have provided. In addition, a gap analysis should be performed to show how the company’s activities differ from those of the Odoo platform. This gap can then be closed based on functional requirements.

Test the developed platform

You should evaluate the Odoo platform created in response to the specified requirements. Check if every component is working perfectly and according to your operating requirements. The service provider is informed of all the components that need to be modified and changes that have been made. After the adjustments, more testing should be done to determine the effectiveness.

Deployment of the platform

Once all testing has been successful, the Odoo platform should be put into use for the management of the company’s activities. This should be done with the highest level of accuracy and in conjunction with other third-party tools and efficient equipment. The tools that connect other apps to the Odoo platform are sometimes used by the Odoo service providers.

Training

Once the platform has been properly implemented, it should be working with Odoo’s best practices, which increase the operations’ efficiency and performance. On the developing platform, the Odoo service provider can deliver training. All staff may be required by the organization to complete Odoo training and participate in their particular areas of operation. Numerous service providers of the Odoo platform also offer specialized training programs. In order to improve the operations to be done on the Odoo platform, many companies offer both individual and team training.

Additional things to do when in Odoo development

Define your objectives

Establishing your business objectives and what you hope to achieve with ERP software is essential before you begin the development process. To maximize the benefits of ERP software development, it is also crucial to pick the appropriate features, functionality, and technological stack. Setting reasonable expectations and seeing potential obstacles before they become serious problems is made possible for businesses by defining their business objectives.

Support and Maintenance

Contrary to popular belief, developing ERP software is not a one-time job. To maintain smooth operation with no interruption or errors, it needs ongoing care and maintenance. Additionally, for the ERP system to stay current and secure from online threats, regular upgrades, bug fixes, and security patches are needed. To ensure consistent performance over time, it is, therefore, advisable to provide specialized resources for software maintenance.

Final thoughts

Taking into account everything that has been said so far, one can say that the installation and maintenance of Odoo is a demanding operation. To properly perform Odoo erp development and integration in your company, you’ll probably need to work with Odoo developers and services. Please get in touch with experts to learn more about highly qualified Odoo development teams and what they have to offer. 

They will try their hardest to make your business operations more efficient and streamlined. For the effective implementation and efficient functioning of the Odoo platform, all the aforementioned tips will be helpful. These will help improve the flaws and allow for continuing use of the Odoo platform.

Featured image by Christina Morillo

The post Ensuring Success with a Collaborative Approach to Odoo Development appeared first on noupe.

I like to think of writing CSS, like writing functions that describe how your layouts respond to change. When we forget the principles of writing a good function, here’s some of what can happen:

• We lose time.
  When we have to worry about side effects, changes take longer.
• We create bugs.
  My favorite example is an online store where the “Buy” buttons were hidden due to misuse of viewport units.
• We build fewer features.
  When changes are scary and time-consuming, they often don’t happen.

Let’s look at how we can borrow best practices and ideas from writing good JavaScript functions for writing CSS that is easy to use, free from unwanted side effects, and resilient to change.

Avoiding Unwanted Side Effects

When you change something in your system, it shouldn’t change something else by surprise. That’s as true for CSS as it is for JavaScript functions.

Let’s look at this arrow icon in a circle as an example:

It looks fine, but let’s say we want a narrower arrow icon:

Now the containing circle is squished! This is an example of an unwanted side effect. Using a narrower arrow ruins the shape of the circle.

If we inspect the element in DevTools, we can see that the shape of the containing circle depends on the size of the inner icon and the padding around the icon.

Ideally, the interior icon shouldn’t change the shape of the containing circle. Here’s a demo of how to fix the squished icon:

The CSS sets max-width: 900px on the container, and each card gets a little breathing room with padding: 5vw. This may look fine on the surface, but there’s a problem: the container has an upper bound while the padding doesn’t. As the screen gets wider, the content gets crushed.

See the Pen Example of padding crushing content [forked] by Yaphi.

Possible solutions include:

• Using viewport or container breakpoints to keep the padding under control,
• Using the CSS min() function to set an upper bound on the padding, or
• Using fixed units, such as pixels, that won’t grow indefinitely with the window.

What these solutions have in common is that they account for what happens when the viewport width changes. Similarly, we can avoid many CSS problems by considering the layout as output and anticipating what could happen when the inputs change.

Ahmad Shadeed has a great name for this technique: Defensive CSS. The idea is that we can “future-proof” styles by thinking about them as inputs that output a UI and anticipating situations that would diminish the output’s usability.

Conclusion

Coding a layout isn’t about laying things out on a page but describing how they respond to change. For that reason, it’s risky to treat CSS like constants rather than functions.

Fortunately, the same ideas that help us write good functions can help us write good CSS, namely:

• Avoid unwanted side effects.
• Use the right parameters.
• Consider how inputs change outputs.

What ties these ideas together is a question I hope you’ll ask yourself the next time you write CSS, How should this layout respond to change?

Further Reading On SmashingMag

• How To Create Dynamic Donut Charts With TailwindCSS And React, Paul Scanlon
• How To Build A Magazine Layout With CSS Grid Areas, Jennifer Brehm
• Level Up Your CSS Skills With The :has() Selector, Stephanie Eckles
• Lesser-Known And Underused CSS Features In 2022, Adrian Bece

Self-driving cars, smartphone assistants, and Alexa usually come to mind when someone mentions artificial intelligence (AI). But there is more to this technology, especially when it comes to digital marketing. AI has raised the bar in search engine optimization (SEO), making a huge difference in ranking websites in search engine results pages (SERPs).

SEO AI entails optimizing a website to rank higher in SERPs using AI’s capabilities, which can automatically identify ranking, conversion, and content opportunities. 

Let us talk about how to leverage AI to boost SEO rankings.

Choose a Trending Topic to Target for Ranking

Whether you have a small business website or a blog, knowing what your audience is looking for when they search Google gives you a better chance to rank. With an AI tool, you will not just know the trending topics, but you will also get the right keywords to rank for.

Digitalauthority.me reports that AI SEO helps with topic and keyword research. An example of an AI-powered SEO tool is the SEMrush SEO Writing Assistant Tool, which can help you with the topic generation, keyword research, content optimization, and monitoring campaigns.

AI also looks for competitive gaps in your industry so you can create content that targets your customers’ needs. For example, for a home security contractor business, AI analyzed existing content in the industry and determined it lacked content about the latest or 2023 home security trends. Creating content with this topic in mind helps you rank your pages on SERPs.

Create Unique Content

Aside from searching for trending topics, AI does wonders with content creation. Considering how long it takes to research keywords and topics, traditional content creation can be time-consuming. Add to that content optimization, which also takes time and effort.

AI can save marketers hours of research and optimization. AI’s ability to find the best topics and keywords for your business can help you create better content to target your customers and rank your pages higher in search results. And AI can do more for content creation. Here are some of them:

• Help with link building. AI can find high-value sites to link. It can also find other link-building opportunities, like bloggers, influencers, media sites, etc. Creating quality, highly-targeted content using AI tools boosts your SEO because good content attracts backlinks.   
• Focus on user intent. An example of AI used in understanding search intent is Intent.ai. This is a machine learning software that analyzes streams of data from mobile operators. Data like subscriber profiles, including gender, age, interests, habits, credit scores, visited sites and downloaded apps, determine user intent.
• Make your content accessible. AI can help people who have difficulty accessing information. People with vision problems can depend on smart speakers like Alexa for the latest information. AI can also make documents more accessible to people with motor and visual impairments, like the CIB pdf brewer tool.

Optimize Website for Mobile-Friendliness

People use their smartphones more than ever to find information online. From shopping online to searching for directions, smartphones have become very handy in our daily lives. 

This is why Google has adopted mobile-first indexing, which prioritizes a site’s mobile content for crawling, indexing, and ranking. This means sites with mobile-friendly content and structure rank higher in search results.

AI has made mobile optimization much easier thanks to its advanced algorithms, which understand how people interact with and use your app. Also, AI collects data to learn more about your users so you can deliver the best experience. Here are more ways AI helps you create an optimized mobile site:

• Increase SEO with face recognition. This feature uses AI algorithms and machine learning to validate human faces. Face recognition helps with SEO as it can help with image tagging, alt text, image optimization, image search, and visual search. Image recognition improves user experience, which is a ranking factor.
• Improve mobile user experience. AI can help websites provide personalized content and recommendations. E-commerce sites use AI-driven technology to offer products that customers need based on their site behavior, personal data, and purchases. These create a positive mobile user experience.
• Provide real-time information. People use maps on their mobile devices while commuting or driving. AI can enhance these apps to provide real-time information based on data gathered from the web. Map apps can provide current traffic information, travel times, and business peak hours through AI.
• Offer reliable customer service. Another excellent example of an AI-powered tool is the chatbot. Businesses use chatbots to provide efficient and reliable customer service. Chatbots can also process orders and returns, check account statuses, and present offers. All these help improve user experience increasing your chance of ranking higher.

Enhance Voice Search

AI has improved how people retrieve information from mobile devices, smart speakers, and other smart devices. Speech AI is behind virtual assistants that help businesses improve customer interactions. This technology uses automatic speech recognition (ASR) and natural language processing (NLP) to understand and provide what users want.

Speech AI can speed up customer service and provide a seamless way to search for anything. These can help boost page experience, one of Google’s ranking factors. Let us look at the ways speech AI helps improve SEO.

• Provides reliable customer service. Speech AI tools and apps are reliable and can respond to inquiries or calls 24/7. Marketers and managers can ensure customers are assisted beyond office hours, even during holidays. There is no complaint missed or sales overlooked with AI-assisted customer service.
• Offers real-time reports and insights. Speech AI provides real-time insights for customer-focused analyses like customer experience and sentiment analysis.
• Gives your business scalability. Industries have peak seasons, so there is a higher volume of orders and requests than usual. AI can instantly scale to accommodate more orders and inquiries.
• Promotes digital accessibility. Speech AI uses speech-to-text into text-to-speech to help those with hearing and visual impairments to access information through spoken audio or text.

Summing Up

Businesses can use AI to support site optimization and boost their SEO rankings. AI can help with topic research and content creation, mobile optimization, and voice search, promoting SEO. Investing in AI-powered SEO tools should be one of your priorities if you want to successfully hit your marketing goals this year.

Featured image by Growtika on Unsplash

The post Use AI to Achieve Higher SEO Rankings appeared first on noupe.

If you are looking for the best multipurpose WordPress theme you might feel the need to clearly understand what “best” means. On the other hand, you shouldn’t worry about that too much since you don’t have to drill down to selecting a single multipurpose WordPress theme at the exclusion of all others; and the reason is this.

Multipurpose themes are flexible WordPress templates. You can use them to create almost any kind of website imaginable.

There are hundreds of WordPress themes available in the online market, many of which are multi-purpose. A fair number are best-sellers you can use to create a corporate website, eCommerce site, personal blogging site, or a portfolio.

In this post, we’ve narrowed a list of potential candidates down to what experts will agree are 10 of the best Multipurpose WordPress themes of 2023.

While you should have little difficulty in selecting one you believe will best suit your needs, you can’t make a bad choice.

1. Be – Multipurpose WordPress Theme with 650+ prebuilt websites

When a multipurpose WordPress theme can claim 250,000 satisfied customers, there must be a good reason. In BeTheme’s case, there are several. BeTheme gives you all the tools, options, and flexibility needed to create most types of websites, any of which is capable of matching or beating the competition.

A few highlights:

• Be’s library of more than 650 pre-built websites are responsive, customizable, extremely user friendly, and cover all the major website types and niches and many of the smaller ones.
• Be Builder is the fastest, lightest, and most intuitive website builder for WordPress. In addition to copying content from pre-built websites you have a host of pages, pre-defined sections, and elements to work with.
• Creating a shop? The WooCommerce Builder will take care of that for you with its single product page builder and multiple customer-centric options.
• Be’s Setup Wizard helps you install pre-built websites as well as define logos, colors, fonts, etc. during installation.

Click on the banner to find out more about each of BeTheme’s 40+ core features.

2. Pro – Top WordPress Theme

When the Pro team said ‘Out with the old and in with the new” they meant it. Pro will lift you out of your website design comfort zone and set you down in an even nicer one.

Here are a few things you can look forward to with Pro, the big sister product to ThemeForest’s fastest selling theme of all time:

• Cornerstone, the most advanced website builder in WordPress makes website building fun again.
• The native Grid Editor lets you create “impossible” looking layouts powered by CSS Grid in a point and click interface.
• You have ready access to a family of header, footer, page, blog, shop, and layout builders that all work together along with Components and Parameters that allow for advanced site building.
• Native support for dynamic content allows you to build cutting-edge web applications powered by WordPress.

Click on the banner and see for yourself everything that Pro brings to the table. 

3. Total WordPress Theme

This aptly named multipurpose WordPress theme features a wealth of design options and customizer settings coupled with layout choices, navigation options, and dynamic template functionality.

In short, Total has everything needed for blogs, businesses, online stores, forums, portfolios, and then some.

The following key features will help you build your dream site(s) with Total.

• Quick start demos, section templates and post cards.
• Easy drag & drop WPBakery page builder with built-in customization settings.
• Layout options include boxed and full-width layouts, dynamic layouts, one-page sites, page and post designs, and advanced page settings.
• Navigation features include 8 preset header styles, local scroll menus, mobile menu styles, and a simple mega menu.
• Advanced developer snippets, hooks, actions, and filters.

Total is responsive, speed optimized, and SEO-friendly. Click on the banner to get a better idea of what this popular multipurpose theme could do for you.

6. TheGem – Multipurpose WordPress WooCommerce Theme

TheGem, a versatile multipurpose WordPress WooCommerce theme, offers unlimited customizations, plenty of design & marketing features, an extended library of 400+ pre-built designs, and fastest loading times.

• TheGem’s versatile Templates Builder enables you to build every part of your website with Elementor or WPBakery.
• TheGem Blocks is a game-changer. Its 600+ page sections & page templates will significantly speed up your workflow.
• TheGem’s WooCommerce toolbox features the WooCommerce Builder, advanced AJAX filters, versatile product grids, live search and more to help you to create a conversion oriented online shop.

You’ll love the 5-star user support, as have 70,000 others. 

5. Avada – Best Selling Multipurpose WordPress Theme

Sales figures can be a legitimate factor in choosing a WordPress theme.  Avada, with 750K+ sales that make it the #1 best seller of all time obviously has a lot going for it. Everyone from first-time WordPress users to professional web designers have fallen in love with Avada.

One reason? This top-selling multipurpose theme makes it so easy to create an amazing website — and fast too, thanks to the following features:

• The 1-click demo importer doesn’t waste your time. Click to install and you’re ready to customize.
• Avada’s visual drag and drop builder lets you build an impressive website in a few hours.
• You can customize layouts, content, headers, footers, forms, store pages, and just about anything else.
• Updating global styles across your website with Avada’s theme options has never been easier.

Avada is responsive, optimized for speed and eCommerce enabled. 

6. Uncode – Creative & WooCommerce WordPress Theme

Uncode is a pixel-perfect creative WordPress theme designed with attention to flexibility and performance. It is also one of the top selling themes of all time on the Envato market with more than 100,000 sales to date.

With Uncode at your fingertips you can easily –

• Build incredible WooCommerce websites with the advanced drag & drop Product Builder, impressive shop layouts, and the performant configurable Ajax product filters with variations swatches.
• Mix and match 70+ Carefully crafted importable pre-made designs and 500+ Wireframes sections (that you can also use for rapid prototyping).

7. Blocksy – Free Premium WordPress Theme

Blocksy is innovative, fast, Gutenberg and e-Commerce ready, and more importantly, a WordPress theme for any project. Blocksy is the ideal companion when you need to build a high class website in a short time.

For example:

• Blocksy’s modern and elegant starter sites get you off to a fast start.
• Powerful header & footer builders, Content Blocks module, and dynamic data support help you create a dynamic website.
• Blocksy is built using the latest web technologies for a lean experience.
• Blocksy is fully compatible with Elementor, Brizy, Beaver Builder, and with WooCommerce.

A White-label option is available for agencies.

8. Kalium – Creative Multipurpose WP Theme

Build your unique site using the most beautiful creative multipurpose theme of the decade. 44,000+ customers have already done so and more than 2,000 have submitted 5-star reviews.

Creating an award-winning site with Kalium involves 3 easy steps, 1) choose a pre-built starter site, 2) install it with 1 click, and 3) live edit it. Naturally, there is an abundance of tools to help you along the way, that include:

• The live drag-and-drop page builder that allows you to easily create custom layouts for your website pages.
• The live WooCommerce builder that can preview changes in real time.

9. Litho – Multipurpose Elementor WordPress Theme

One thing you have to be careful about when selecting a theme is to ensure you will have complete control over the content of your website. Litho is a multipurpose Elementor theme that does exactly that, as do the other themes on this page.

• Litho is creative, modern, responsive, and highly customizable. It is also fully compatible and build with the world’s #1 free page builder – Elementor.
• Litho can be used for any type of business niche plus, blog, portfolio, and eCommerce sites.
• 37+ home pages, 200+ creative elements and an awesome library of 300+ templates are at your fingertips. 

10. Woodmart – WooCommerce Multipurpose Theme for Any Kind of Store

WoodMart offers and all-in-one WooCommerce solution. This WooCommerce WordPress theme does not require plugins to create a state-of-the-art eCommerce store. A quick check of the website will convince you of that.

Woodmart comes with –

• 80+ pre-built demo websites than can be imported with one click together with a library of 400 pre-made templates.
• Shop and product page Elementor builders and a custom checkout with Elementor feature; no coding is required.
• Header builder featuring unlimited layout possibilities.
• A full AJAX shop, an AJAX Quick shop, AJAX filters and search including search by SKU.

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When your website is the digital storefront for your business you want it to perfectly represent your brand. It should not only look great, but offer a seamless user experience as well.

That is what each of the 10 multipurpose WordPress themes in this article is capable of doing. You really can’t make bad choice. But with a little extra thought you should be able to select the multipurpose WordPress theme you will be most comfortable with.

Read More at Transform Your Website with These 10 Multipurpose WordPress Themes for 2023

Corporate America has no shortage of cliche buzzwords and phrases. 

“Can we chat about this offline?”

“We need to build consensus and not work in silos.”

“Let’s get boots on the ground! We have to go after the low-hanging fruit.”

Most corporate jargon will make you roll your eyes or smash your keyboard. But in recent years, one of the most “buzzy” phrases in the business world has actually been a huge boon to the culture and the bottom line of companies that have embraced it. 

That’s right, we’re talking about diversity in the workplace. More and more corporations are hiring employees with diverse perspectives, experiences, and backgrounds. In fact, according to LinkedIn, “Diversity and Inclusion Manager” was the second fastest-growing job title of 2022. 

Why are executives all-in when it comes to the pursuit of corporate diversity? Because it’s shown that by establishing a diverse workforce, companies not only improve their bottom line but position themselves to positively impact their employees, customers, and society as a whole. 

That competitive edge is as valuable as ever in 2023 as businesses battle persistent inflation, high interest rates, and worries over a wavering economy. Let’s examine five ways company diversity can impact organizational productivity.

Enhanced Creativity

If you put a bunch of like-minded people in a room, more often than not, they’re going to generate many of the same ideas. This is because how they look at and experience the world is very much alike. 

Diversifying the workplace brings unique perspectives and experiences to the table. A diverse workforce challenges traditional ways of thinking and encourages individuals to be open-minded, leading to new and innovative ideas that otherwise might not have come to light.

This notion of enhanced creativity through diversity isn’t just some corporate gobbledygook either. The American Psychological Association released a study titled “Multicultural Experience Enhances Creativity: The When and How.” In it, researchers found that the “extensiveness of multicultural experiences was positively related to both creative performance (insight learning, remote association, and idea generation) and creativity-supporting cognitive processes.” 

In simpler terms, diversity means more creative and insightful thinking. 

More Profitability

Of course, we all know that nothing Corporate America does is out of the goodness of its heart. There has to be a financial benefit too. And there is! 

A Boston Consulting Group study revealed that companies with more diverse management teams have 19% higher innovation revenue than their non-diverse counterparts. This is a game-changer for start-ups and tech companies, where innovation is critical to their success. 

Ultimately, companies want to connect with their consumers, and being more broadly representative allows more potential purchasers to identify with a brand. A diverse workforce can figuratively and literally lend an internal voice to underserved customer segments. This can lead to better products and services and more effective marketing and communication strategies. 

Other research has found that companies with greater diversity are 70% more likely to capture new markets. With more market share, goods and services are introduced to a larger audience, which in turn means increased profit. Additionally, a diverse workforce can help organizations avoid cultural missteps and better navigate the nuances of doing business in today’s global economy. 

Improved Problem-Solving Skills

Varied backgrounds and experiences can bring new insights and perspectives to a problem, leading to a more comprehensive understanding of the issue. A diverse team can collaborate to develop solutions considering a wide range of viewpoints, leading to more effective problem-solving. 

When a team is made up of like-minded individuals with similar backgrounds and experiences, decision-making can become stagnant. In contrast, a diverse team can challenge each other’s assumptions and perspectives, leading to more informed and effective decision-making. 

Furthermore, when employees feel their unique perspectives are valued, they are more likely to participate actively in discussions and offer solutions. A study conducted by McKinsey & Company found that companies with a diverse workforce outperformed their competitors by 35% in terms of above-average profitability.

Increased Employee Engagement 

Remember “The Great Resignation” during the COVID pandemic? Workers all over the country realized they really didn’t like their jobs and decided to quit. Because of the shift to remote work, this was a lot easier to do because people could suddenly apply for new jobs at companies that better suited them, no matter where they were located geographically. 

Although the trend of mass resignations has slowed over the past year, the themes perpetuating it have not. Simply put, people want to love what they do and want to be actively engaged in their work. 

Diversity in the workplace can significantly impact employee engagement and retention. When employees feel valued and included in the organization, they are more likely to be happier and more motivated in their work. A study conducted by Gallup demonstrates that highly engaged workplaces saw an 81% difference in absenteeism.

Moreover, a diverse workforce can lead to a positive work culture where employees feel respected and appreciated. This can lead to lower turnover rates, reducing the cost and time associated with onboarding new talent. Consider that, on average, it costs businesses $4,683 to hire new talent and around $1,207 to onboard a new hire. That means organizations lose nearly $6,000 each time an employee leaves their job.

When an organization supports its workforce, it fosters a sense of belonging and inclusivity, leading to better overall performance. Engaged employees are more motivated by the organization’s success, leading to increased productivity and overall success.

Improved Reputation and Brand Image

Customers and shareholders are increasingly interested in supporting companies that value diversity and inclusion. By creating a diverse and inclusive workplace, companies can establish their commitment to these values and differentiate themselves from competitors. Additionally, a diverse workforce can help companies better connect with various communities and build stronger relationships with segments of the population they may otherwise not have engaged with. 

Research shows that 52% of all adult online consumers consider a company’s values when making a purchase. The rate is even higher among millennial and Gen Z consumers, who are increasingly more socially conscious in their purchasing habits. Companies must be inclusive in all aspects of their business to maximize sales, build stronger customer relationships, widen the customer base, and ultimately enhance profit margins. 

Reaping Rewards From Diversity

Companies that tap into the varied backgrounds of their employees will see that they put forth an array of perspectives that will benefit the business both internally and externally. Plus, as even more companies rely on remote workers, there is a borderless talent pool to choose from, as potential employees are no longer required to relocate for a job.

Featured Image by fauxels

The post 5 Reasons Why a Diverse Workforce is Good for Business appeared first on noupe.

Password security is one of the most crucial aspects of every business or organization.

Your password is your first line of defense when it comes to protecting your sensitive data, systems, and applications against hacking attempts.

And with cyber threats becoming more sophisticated and prevalent, adopting effective password management tools and practices is the need of the hour. 

According to the latest Data Breach Investigations Report by Verizon, around 50% of data breaches occur due to stolen passwords.

Even worse, a single data breach can cost $4.35 million dollars to organizations.

That’s why it’s critical for organizations to keep their passwords secure and protect against rising cybercrimes around the world. After all, one of the tried and tested ways an organization can protect itself from rising cyber attacks is password management.

In this article, we will discuss the importance and best practices for password management to stay one step ahead of hackers & cyber criminals.

What is Password Management?

Password management refers to the set of sustainable practices for securely storing, organizing, and controlling access to passwords used to access various online accounts and services. 

It involves using tools and techniques to create and manage strong, unique passwords for each account, as well as strategies for safely sharing and changing passwords as needed. 

With proper password management, individuals and organizations can safeguard their credentials and keep hackers from gaining unauthorized access. 

Importance of Password Management

Effective password management helps to create a protective barrier between your data and hackers and oftentimes is the only thing stopping a cybercriminal.

Proper password management can not only help in protecting sensitive data but also prevent potential security breaches. 

On the other hand, poor password management can jeopardize all other cybersecurity efforts even if you’re using comprehensive cybersecurity solutions like CSPM in your organization.

Specifically, here are the top five reasons why password management is important in cybersecurity:

• Simplifies Password Management — With the increasing number of online accounts and services, it can be difficult to keep track of all the passwords. Password management tools can help simplify this process by storing passwords securely in one place and helping to generate strong passwords for new accounts.
• Avoids Password Reuse — Many individuals use the same password for multiple accounts, which can be a serious security risk. But, password management can help them generate and store unique passwords for each account.
• Prevents Identity Theft — Identity theft is a common cybersecurity risk in today’s digital age. By using strong passwords and regularly changing them, individuals can help protect their personal information from being stolen.
• Protects Against Hacking and Data Breaches — Strong passwords are essential to protect private & sensitive information and prevent cybercriminals from gaining unauthorized access. If a password is weak or easily guessable, a hacker can easily gain access to personal or corporate data. But, password management helps to ensure that every password that is created is strong enough and cannot be easily cracked.
• Enhances Overall Security — Good password management is an important part of an overall security strategy. By implementing strong passwords, regularly changing them, and avoiding common mistakes, individuals and organizations can enhance their overall security posture and protect themselves from cyber threats.

Password Security Best Practices

Now that you have learned about the importance of proper password management, let’s discuss the five best practices to enhance password security that every organization should implement.

Create Complex & Lengthy Passwords

Creating complex and lengthy passwords is one of the first steps you can take to prevent hackers from stealing your passwords & obtaining unauthorized access.

This is because long passwords are not just difficult to guess or crack. Ideally, every password must be at least 12 characters long, consisting of a combination of upper and lower-case letters, numbers, and symbols. 

This will make it extremely tough for hackers to crack the password and break into your organization’s systems. However, make sure to avoid using common words or phrases because hackers can easily figure them out using brute force attacks or other hacker password-cracking algorithms. 

Instead, use a combination of random words or phrases that are easy to remember but difficult for hackers to guess.

Use Multi-Factor Authentication (MFA)

When it comes to password security, even the most complex and lengthiest passwords can get cracked by hackers. That’s why using multi-factor authentication is highly recommended.

It helps to add an additional protection layer apart from your credentials. Usually, the additional layer of security is either an OTP or a mobile app that requests authentication confirmation to ensure that it is really you who is trying to log in to the system.

So, even if a hacker figures out or cracks your complex password, it will not be enough to gain access to your system or account.

Create Unique Passwords for Each Account

When it comes to creating passwords, many people make the mistake of using the same password for every account without realizing that it can easily lead to a domino effect if even just one account is compromised. 

To elaborate, if a hacker cracks your password for one account and figures out that you’ve used the same password as your other accounts as well, they’re highly likely to use that password to gain access to your other accounts as well. This, in turn, can increase the chances of a successful data breach.

Therefore, it’s essential to use a unique password for each account you have. Using a password manager can help you create and store unique passwords for each account.

Change Passwords Whenever an Employee is Relieved

If an employee has access to your company’s accounts or systems and is relieved of their duties, it’s essential to change all passwords associated with those accounts or systems. 

This ensures that the former employee no longer has access to sensitive information, reducing the risk of data breaches.

Use a Password Manager

Password managers like 1Password or LastPass are an effective and efficient way to store, organize, and manage your passwords.

For the uninitiated, a password manager is a tool that helps you create, store, and manage all of your passwords in one secure location. It can generate complex and unique passwords for each account and store them in an encrypted database, eliminating the need to remember all your passwords. 

And you just need to remember one password, as your password manager will store your different account passwords, allowing you to sign in quickly. That means whenever you visit a website where you’ve created an account, you just need to pull up your password manager, copy the password, and you’re signed in.

Besides this, a password manager can even help in identifying weak passwords and notify you of any potential security risks.

Wrapping Up

Passwords are an essential part of our daily lives, and it’s crucial to take the necessary steps to ensure they are secure. 

By following the above-mentioned password security best practices, you can reduce the risk of data breaches and protect your sensitive information in your organization. 

Always remember, a little effort in creating complex & unique passwords can go a long way in keeping your organization safe from potential hacking attempts and other forms of cyber attacks.

Featured image by regularguy.eth on Unsplash

The post The Importance of Password Management and Best Practices for Password Security appeared first on noupe.

Subscribing to your favorite YouTube channel and watching their videos regularly can make you feel happy and help you beat stress. While watching your favorite videos, whether it is a song, a gaming video, sports, educational courses, a motivational speech, or something else, you have probably seen ads running before or during the YouTube video.

If you are running a business, it is very likely that the thought of creating a YouTube ad to promote your business has crossed your mind. There could be a few reasons why you would have held yourself back. Perhaps you think to yourself that it might be a complex process – but if that’s what’s keeping you from advertising on YouTube, the answer is “No”. On the contrary, making an ad is a simple process. You can make use of YouTube’s free tools and resources and create a video right on your smartphone, and then set up a YouTube ad campaign through your Google ads account. If you are still unsure, you can find a YouTube advertising partner to work with.

YouTube sees approximately 122 million users per day, which means your ad could be seen by a large number of people. It is very likely that within those millions of users, some will find your products or services to be useful and may even consider purchasing them.

Even though it is easy to create a YouTube video ad right on your smartphone, you may have reservations about its impact. Will YouTube advertising work for your business? There are several benefits of using YouTube ads for brands and businesses.

YouTube Advertising Guide to Scaling Video Ads

There are several benefits of creating YouTube video ads for your business. However, it is important to understand that you will not achieve the desired results by just creating a single YouTube video ad campaign and calling it quits. Advertisers should expand their campaigns to convert their target audiences into customers. Scaling YouTube ads is essential for amplifying the results.

Creating a campaign may be easy, but scaling it can be tricky and challenging. Here are some strategies that you can implement to scale your YouTube video ad campaigns.

Test Various Ad Campaigns and Ad Elements

As far as YouTube ads are concerned, some work really well, and some don’t work at all. That’s why it is important to test as many ads as possible if you want to scale your business. By creating more ads, you are giving more input and data to the system that helps Google to deliver the right message to the right people through its algorithm.

If you have just one ad, you will be able to scale it only to a certain point, which may not help you fetch positive results in the long run. Remember, machine learning stores the details of people who have already responded to your ads. Based on these details, the algorithm will know in advance which ad should be shown to which people. Therefore, you should create more ads and provide more data to the algorithm to test and help it find more winning ones.

Remember, in order to achieve the desired results, you should have multiple ads that work. Create good content! We know this sounds obvious, but make sure your video ads are things that people might want to see.

Set Up Retargeting Campaigns

Sometimes, good things take time and may not happen overnight. You should be patient and not rush the process. When your ad creates a good impression on your potential customers, it doesn’t mean that they will purchase your product or accept your services right away. It could be that they are not in the right headspace to buy at that point in time or maybe they are waiting for a better time to buy – for instance, during the holiday season or whenever their payday is.

This is where retargeting strategy comes into play, where you target those consumers who are already aware of your brand. The more you display your services and products before them, the more likely they become to visit your website and consider purchasing them.

Targeting new customers is good, but retargeting ones who have shown interest in your products is an effective strategy, as they are more likely to buy than new customers. By doing this, you increase the value of your leads and maximize the revenue generated from each one of your leads.

Utilize YouTube Discovery

Have you ever noticed videos with a yellow ad tag appearing with the rest of the video search results? These are YouTube discovery ads, also known as TrueView video discovery ads.

YouTube discovery is an excellent resource and a boon for business owners who want to advertise their products and display them in front of the right people.

YouTube discovery places your product or services alongside YouTube content that is likely to be viewed by your target audience. You can also find these ads placed in related search results as “watch next” content and in the YouTube home feed.

TrueView discovery ads do not interrupt viewers’ video views, unlike in-stream ads. Therefore, choosing this option will help you reach more people as many viewers prefer watching such videos where there is no interruption.

YouTube discovery is also an advertiser-friendly feature as you will only have to pay when a consumer clicks on your ad, thereby helping you get a free brand impression for your business.

Some Incredible Benefits of Using YouTube Ads for Your Business

Here are some benefits of advertising your business on YouTube:

Massive Reach

• It is a known fact that the human brain processes videos and images faster than text. According to Google research, almost 55% of consumers refer to online videos to research the products that they want to buy. If you think this is not a strong enough reason to consider YouTube video ads, then there is more.
• YouTube has more than two billion monthly active users who consume over one billion hours of videos on a daily basis, which equates to about five billion videos. These massive numbers are more than enough to demonstrate value to anyone wondering about creating YouTube video ads for their business.

Video Ad Targeting Features

• Your brand may appeal to a certain audience depending on the age group, gender, demographics, content, and so on. It is always important to take the necessary steps to reach your target audience as they are your potential customers. YouTube’s video ad targeting features allow you to reach out to your target audience.
• Demographic targeting is one such feature that allows you to target potential customers based on age, gender, and location where they reside. Some other important video ads targeting criteria include In-market audiences, video remarketing, and more.

Affordable and Easy to Track and Measure

• Small business owners, or people who have recently started a business, assume that advertising on YouTube requires them to shell out a fortune since it is a big platform with a big reach. While this assumption sounds practical, it is far from true.
• A typical YouTube video ad impression will cost you $0.01-$0.03 depending on the ad format, video quality, industry, targeting, and so on. In fact, YouTube video ads are advertiser-friendly as they offer five seconds of free advertising, which means YouTube doesn’t charge advertisers for those viewers who skip the ads before the 5-second mark.
• YouTube allows advertisers to track and measure their ads to see which ones are working and which ones are not. This allows advertisers to stop wasting money on ads that are not striking a chord with the audience. Alternatively, the advertisers can also tweak and adjust the ads to improve their effectiveness.

Final Thoughts

YouTube is the second most popular search engine. It is worth investing in and is one of the best platforms that brands can leverage for their branding and marketing activities. YouTube is a highly effective platform that has a vast and unique reach. If you aren’t using YouTube to market, consider grabbing your smartphone right away to create YouTube ads and use this unique opportunity to present highly-engaging video ad content to your audience. However, you should explore all your options, consider all the possibilities, and choose wisely before you go all-in with YouTube ads.

Featured image by Brands&People on Unsplash

The post YouTube Advertising Guide to Scaling Video Ads appeared first on noupe.

Web design agencies face a lot of obstacles in closing the deal with new clients. One of the most common ones is the argument that business owners make:

“Why do I need to pay you to build my website when I can just do it myself?”

White labeling your website builder would be one way to close that argument, but that’s not the only reason agencies should be white labeling their website builder platform. The right white label solutions can boost brand awareness, productivity, and profitability, among other things.

How exactly do you know what the right one is?

Below we’ll look at 11 features that your white label website builder should include if you want to maximize your results.

What is a white label website builder?

A white label website builder is basically a website builder that digital agencies can customize with their own branding and offer it to their customers as their own website and product.

Using a white label website builder enables agencies to focus on growing their business while offering website-building services to their customers without investing in building their own platform.

Typically with website builders, their branding is everywhere. The top-left corner has their logo. The domain name is theirs. Even the email notifications that come from the builder are branded.

A white label website builder, on the other hand, gives agencies the ability to mask the builder’s branding and replace it with their own logo and visual branding. There are a number of advantages to doing this.

A white label solution can help you:

• Improve your agency’s reputation.
• Gain a competitive advantage.
• Reduce client churn.
• Add a new revenue stream.
• Streamline project and client management.
• And much more.

Learn more about which types of digital agencies benefit most from a white-label website builder here.

What features should you look for in a white label website builder?

While the basic concept of white labeling holds true across website builders, it’s not always implemented the same way. So finding a website builder that includes the right white label features for your agency is critical.

This means you’ll need to examine the white label functionality as well as the website builder when choosing which one to use.

Here are all the features to consider as you search for the perfect white label website builder for your agency:

1. Website builder rebranding

Start by looking for a website builder that enables you to transform the user interface into one that’s fully branded to your agency. The goal isn’t just to cover up the logo in the top toolbar. You should be able to mask all of the builder’s branding.

For instance, with Brizy Cloud, you can change the builder name, add a custom logo, switch the Support and About links to your own, add custom domain names & more.

You can also customize the visual branding on the login screen as well as in the email notifications that go out to your clients from the website builder. For instance, after a new client signs up or you create an account for them, they’ll see your agency’s name and branding in the emails sent by the platform.

This will enable you to present the website builder technology as your own.

When it comes to Brizy Cloud, in particular, we’ll complete this entire process for you. Over the course of several days, we’ll talk to you about your business, its goals, and gather all the information we need to visually rebrand the website builder for your agency.

Just sign up for the White Label agency plan and we’ll get you up and running with a branded website builder in no time.

2. Domain masking

Another area of the builder that can be masked is the URL. You can do this at the dashboard level as well as the editor level.

With Brizy, your clients wouldn’t see the brizy.cloud domain anywhere inside your website builder. Instead, they’d see your agency’s name (or whatever you wanted to call your builder). In this example, our custom domain is called “Eunixa”.

Replacing the builder’s branding with your own branding will lend credibility to your agency. It will also serve as a constant reinforcement of your branding as clients go into the builder to manage their website.

3. Scalable website builder

Your website builder should be able to expand as your agency and client list does. Brizy Cloud’s Agency plan, for instance, comes with 100 workspaces — that means 100 dedicated spaces for 100 client projects, be they websites, landing pages, or special features like stories or pop-ups.

Your website builder should also empower your clients to grow their digital presences. If there are restrictions on how much traffic their site can receive, how much content they can store on the server, or what sorts of sites they can build, they’re inevitably going to run into issues with it.

If you want to make the website creation and maintenance process easier on everyone, scalability is a must. This is especially important if your agency designs ecommerce websites. Growth is an inherent part of the ecommerce business model and so you need a white label website builder that can support that process.

4. Intuitive website building experience

Many website builders today try to pack way too much into a small space. It might be nice to have all those bells and whistles if you ever need them, but most of the time, they just slow you down.

Feature-packed website builders can also be problematic for clients. If you want to empower clients to manage their website’s content, the builder has to be easy to use and require no technical knowledge to master it.

So finding a website builder that abides by the same principles of minimal web design that you use in building their websites is a must.

5. Editor customization

A drag-and-drop editor should come with all the building blocks you could ever want to quickly piece together your content.

A white label website builder, on the other hand, should give you the ability to choose which building blocks are visible. That way, you and your end users aren’t having to waste time sifting through dozens of block options.

Only the design elements you need are visible. By fine-tuning the builder at the elements level, you’ll make it more relevant and easier for everyone to use. That goes for your clients as well as the web designers on your team.

6. Diverse use cases

Different website builders do certain things better than others. Some are inherently great platforms for blogging. Others are good for constructing small business websites.

But if your agency builds websites for a wide range of clients, you need your white label website builder to be good at as many things as possible. For example:

• Business sites
• Blogs
• Landing pages
• Memberships
• Popups
• Stories

Each type of site requires very specific functionality. So having the ability to add that functionality without having to depend on 3rd party solutions is crucial.

You can even design a multilingual website with ease (without depending on 3rd party, expensive translation solutions).

7. Website templates

You can use white label website builders for a number of purposes. You can build and host your client’s site or online store with it. You can resell the website builder technology within a platform of your own. You can also create and sell websites through the platform with the integrated billing solution via Stripe.

Regardless of whether you’re the one building the websites or one of your customers, it would be beneficial to find a builder with an ample collection of pre-made designs.

Brizy Cloud, for instance, offers over 150 pre-made multi page website templates…

and two block kits with more than 750+ pre-made blocks.

Pre-made designs speed up the web design process and give you a beautiful and responsive framework to customize. But there’s another benefit of having all these assets at your disposal.

If you plan on using a white label builder to resell, you can offer the website builder for free. Then charge a premium to anyone who wants to unlock the hundreds of Pro designs available.

8. Top-of-the-line hosting

One of the reasons why people choose SaaS website builders over open source content management systems is the hosting component.

With SaaS website builders you don’t have to worry about hosting (limitations, uptime and more), security certificates (SSL), loading speed (Content Delivery Networks), updates and incompatibility issues that inevitably arrive when working with open source CMS systems and plugins.

That said, the best solution is a white label website builder without limitations that takes all the pain away and lets you focus on growing your business.

For example, Brizy Cloud white label site builder users can check on server status for outages.

Brizy can also back up its claims when it comes to matters like security and speed. All sites receive SSL certificate encryption. Plus, Brizy’s CDN offers faster-than-average page loading speeds.

9. Technical maintenance

In addition to offering unlimited storage and bandwidth as well as security and speed tune-ups, look for white label website builders that help with the technical upkeep of your sites. Specifically, see if you can find one that automates software updates and website backups.

You know that your clients aren’t going to want to deal with them nor will many even know how to manage them. And, let’s face it, you have better things to do with your time.

So if you want to ensure that the sites you build stay in good shape, find a website builder that includes technical maintenance as part of the deal.

10. Simplified project management

Agencies already have so many platforms they bounce between on a daily basis — email, marketing platforms, CRMs, accounting tools, etc. It’s a lot.

If you want to make things a bit easier to manage when it comes to the project side of things, look for a white label site builder with project and client management tools.

Within Brizy Cloud, for instance, agencies can create up to 100 workspaces.

These workspaces give you dedicated areas to store all the projects you’re working on for each client.

11. Integrated client management & billing solution

In addition to project management tools that help you stay better organized, the Brizy white label site builder also works as a client management solution. And if you plan on reselling the website builder, there are billing tools included to streamline that process as well.

All of this will be easy to manage from your accounts management dashboard.

Under the Clients tab, set up all your web design clients as free users. Then invite them as team members to give them access to the corresponding workspace you’ve set up for them.

You can also resell the website builder. You can do this using the included billing solution via Stripe. That will let you bill your clients monthly or yearly and create a stand alone revenue stream where your clients build the websites for themselves and you get paid for it. You’ll have your own Brizy Cloud.

You can offer free and premium plans as a reseller. For those who upgrade to your Pro plan, setting up a payment processor within Brizy Cloud is easy. You have the option to integrate with Stripe’s payment processor.

As a bonus, we’ll give you a series of white label videos that you can use to create website builder documentation for your users.

Being able to offer this type of DIY support — on top of any hands-on support you offer via your Support channel — is a great way to encourage users to choose your Pro plan. It’s also a good way to turn one-time website clients into loyal clients who look to you as a trusted partner.

Summary

Want to keep your web design clients from seeing which website builder you’re going to use to create their site? You should.

A high-quality white label website builder will do more than just enable you to replace the builder logo with your own branding. Robust white label functionality will empower you to improve your agency’s productivity and profitability.

If you’re curious about what this excellent tool can do for your agency, book a free demo of Brizy Cloud today.