Change can certainly be scary whenever a beloved, independent software library becomes a part of a larger organization. I’m feeling a bit more excitement than concern this time around, though.
If you haven’t heard, GSAP (GreenSock Animation Platform) is teaming up with the visual website builder, Webflow. This mutually beneficial advancement not only brings GSAP’s powerful animation capabilities to Webflow’s graphical user interface but also provides the GSAP team the resources necessary to take development to the next level.
GSAP has been independent software for nearly 15 years (since the Flash and ActionScript days!) primarily supported by Club GSAP memberships, their paid tiers which offer even more tools and plugins to enhance GSAP further. GSAP is currently used on more than 12 million websites.
I chatted with Cassie Evans — GSAP’s Lead Bestower of Animation Superpowers and CSS-Tricks contributor — who confidently expressed that GSAP will remain available for the wider web.
It’s a big change, but we think it’s going to be a good one – more resources for the core library, more people maintaining the GSAP codebase, money for events and merch and community support, a VISUAL GUI in the pipeline.
The Webflow community has cause for celebration as well, as direct integration with GSAP has been a wishlist item for a while.
The webflow community is so lovely and creative and supportive and friendly too. It’s a good fit.
I totally get the goal here: make CSS more modular and scalable in WordPress. Put all your global WordPress theme styles in a single file, including variations. JSON offers a nicely structured syntax that’s easily consumable by JavaScript, thereby allowing the sweet affordance of loading exactly what we want when we want it.
The problem, to me, is that writing “CSS” in a theme.json file is a complete mental model switcher-oo. Rather than selectors, we have a whole set of objects we have to know about just to select something. We have JSON properties that look and feel like CSS properties, only they have to be camelCased being JavaScript and all. And we’re configuring features in the middle of the styles, meaning we’ve lost a clear separation of concerns.
I’m playing devil’s advocate, of course. There’s a lot of upside to abstracting CSS with JSON for the very niche purpose of theming CMS templates and components. But after a decade of “CSS-in-JS is the Way™” I’m less inclined to buy into it. CSS is the bee’s knees just the way it is and I’m OK relying on it solely, whether it’s in the required style.css file or some other plain ol’ CSS file I generate. But that also means I’m losing out on the WordPress features that require you to write styles in a theme.json file, like style variations that can be toggled directly in the WordPress admin.
One of the interesting (but annoying) things about CSS is the background of children’s elements can bleed out of the border radius of the parent element. Here’s an example of a card with an inner element. If the inner element is given a background, it can bleed out of the card’s border.
CodePen Embed Fallback
The easiest way to resolve this problem is to add overflow: hidden to the card element. I’m sure that’s the go-to solution most of us reach for when this happens.
But doing this creates a new problem — content outside the card element gets clipped off — so you can’t use negative margins or position: absolute to shift the children’s content out of the card.
CodePen Embed Fallback
There is a slightly more tedious — but more effective — way to prevent a child’s background from bleeding out of the parent’s border-radius. And that is to add the same border-radius to the child element.
The easiest way to do this is allowing the child to inherit the parent’s border-radius:
.child {
border-radius: inherit;
}
CodePen Embed Fallback
If the border-radius shorthand is too much, you can still inherit the radius for each of the four corners on a case-by-case basis:
Or, for those of you who’re willing to use logical properties, here’s the equivalent. (For an easier way to understand logical properties, replace top and left with start, and bottom and right with end.)
If you have a background directly on the .card that contains the border-radius, you will achieve the same effect. So, why not?
CodePen Embed Fallback
Well, sometimes you can’t do that. One situation is when you have a .card that’s split into two, and only one part is colored in.
CodePen Embed Fallback
So, why should we do this?
Peace of mind is probably the best reason. At the very least, you know you won’t be creating problems down the road with the radius manipulation solution.
This pattern is going to be especially helpful when CSS Anchor Positioning gains full support. I expect that would become the norm popover positioning soon in about 1-2 years.
That said, for popovers, I personally prefer to move the popover content out of the document flow and into the element as a direct descendant. By doing this, I prevent overflow: hidden from cutting off any of my popovers when I use anchor positioning.
With over 5 billion internet users worldwide, businesses are now tapping into E-commerce to expand market reach, which was inaccessible through traditional brick-and-mortar stores. However, success doesn’t end with merely establishing an E-commerce website.
Tools are needed to do well in this competitive market. One tool is the Content Management System (CMS), which provides the framework and functionality needed for businesses to create, optimize and manage their online stores.
WordPress dominates the CMS market, and surely using it will help in your business success. However, it takes the right and proven strategies to boost your online store, and this article is here for that.
Why Choose WordPress for an E-commerce Website?
In the early days of WordPress, they were used primarily for blogging, but they have been adding more features and plugin libraries. Now, 43.5% of all websites are using WordPress, which shows its influence in content creation and digital management worldwide.
Among other CMS platforms, WordPress dominates the market – holding 62.6% shares. This highlights the benefits WordPress offers to its users.
Flexibility and Customization
WordPress offers customization options through its library of themes and plugins. The open-source nature of WordPress allows deep customization, where businesses can create features and functionalities tailored to their branding.
Cost-Effectiveness
WordPress, being an open-source software, is free to use. Though there are premium themes and plugins that can be bought, they are more affordable than other e-commerce platforms when it comes to subscription fees.
Mobile Responsive Design
Google now uses mobile versions of a site’s content, which makes mobile-friendly websites important. WordPress themes are mobile-responsive, making online stores seamless across all devices. Also, this design will allow businesses to cater for users who prefer smartphones and tablets when shopping.
Built-in SEO Features
WordPress comes with search engine optimization (SEO), where businesses can improve the visibility of their stores in search engine results. You can customize links, meta tags, and mobile responsiveness to enhance the website’s SEO performance.
Strong Community Support
As the leading CMS platform, you’ll have access to an active and vast community of developers, designers and users who can provide resources, including tutorials, documentation, forums, and professional support.
Setting up Your WordPress E-commerce Store
Businesses should establish a WordPress-based E-commerce store — from choosing a hosting provider to selecting themes and plugins — to set up their online business for success.
1. Choose the Right Hosting Provider
Cyberattacks are increasing due to reliance on IT systems, and e-commerce is their prime target because they handle and store sensitive information – from customers’ names, payment card data, and addresses to birthdates. This is why choosing the right hosting provider is important for security and speed.
A good host helps make sure that your website has fast loading times to retain customers and improve conversion rates, as a slow website negatively impacts sales because of high bounce rates. Choose a hosting provider that provides security features, such as SSL certificates, firewalls, and regular backups that protect your data.
2. Install and Configure E-commerce Plugins
After choosing the hosting provider, install the e-commerce plugins needed for the functionality of your website. Select a responsive, fast-loading customizable theme that is mobile-friendly, such as Storefront, Shopkeeper and Astra, as they are known for ease of customization and speed – a significant portion of online shopping on mobile devices.
3. Select a Suitable E-commerce Theme
A theme will make a store appealing to the users, reflecting its brand. You can use WooCommerce, a leading WordPress plugin. With it, you can set up product pages, manage inventory, handle payments, and customize aspects of your stores.
Other plugins are also plugins available for your needs, such as:
Easy Digital Downloads – selling digital products
WP eCommerce – more traditional e-commerce experience
Ecwid – integrating store with social media platforms
Optimizing Your WordPress Store for Conversions
After setting up your WordPress E-commerce store, you need to optimize it for conversions, as one of any other business’s goals is to enhance UX and increase sales conversions. Strategies for optimization include:
Craft a Seamless User Experience (UX)
Site structure and navigation play a role in creating a seamless user experience (UX), affecting how customers interact with your website. Key points in improving these are having simple navigation, effective product pages and a streamlined checkout process.
Simple Navigation: Ensure that your website is intuitive. Organize your menu and make essential information accessible. Your structure should also let users find what they need easily with just a few clicks.
Effective Product Pages: Product pages should be visually appealing and informative by incorporating high-quality images, detailed descriptions, pricing, and customer reviews, helping customers make decisions.
Streamlined Checkout Process: Customers won’t complete the checkout process if it takes too long, so simplify it by minimizing the number of steps and using autofill options on forms and multiple payment methods for convenience.
Utilize Effective Call-to-Actions
Call-to-actions are buttons on your site, telling customers the action to take and driving sales to the e-commerce site. Make your CTAs stand out using contrasting colors and clear action-oriented text, which encourages users to take action. For example, “Add to Cart”, “Get Started”, or “Buy Now”.
You may also experiment with different formats and placements using A/B testing to determine which version yields the highest conversion rates based on real user data.
Implement Trust Signals and Security Measures
Building trust with potential customers through trust signals and security measures helps increase conversions to your e-commerce store, as customers will feel confident in their purchasing decisions.
Make sure that your website has SSL certification for secure connections of transactions. You may also reassure customers about their safety during shopping by displaying security badges and trust seals.
Positive feedback can influence potential buyers’ decisions as it establishes the trust and credibility of your brand, so encourage customers to leave reviews.
Consider money-back guarantees, easy return policies, and transparent shipping information to alleviate concerns about purchasing from an online store.
Ensuring Optimal Store Performance
A well-performing website not only enhances customer satisfaction but also encourages repeat visits, increasing conversions and sales. Maintaining high performance for your WordPress e-commerce store provides a positive user experience and favorable search engine rankings.
Regular Site Maintenance and Updates
Regular updates and maintenance help protect your site from vulnerabilities and improve performance. Neglecting these can slow loading times, broken features and security risks.
You can use tools (Google PageSpeed Insights, GTmetrix, or Pingdom) to monitor site performance, as they provide insights into loading speeds, help identify any issues affecting user experience, and suggest improvements.
Managing and Securing Customer Data
As customers trust you with sensitive information, you should maintain high standards of data protection that not only comply with regulations but also build customer confidence.
Comply with regulations by being transparent about data collection and usage practices.
Regularly back up your website to safeguard against data loss that may potentially be due to hacking or technical failures.
Schedule backups based on update frequency–daily for active sites or weekly for less frequently updated ones.
Scaling Your WordPress E-commerce Store
As your business grows, scaling your WordPress e-commerce store becomes essential to meet increasing demand and ensure a seamless shopping experience for customers.
Expand Product Lines and Categories
Expanding your offerings is a natural way to scale your e-commerce store. You can identify market trends and opportunities and manage inventory efficiently to meet customer demand.
Identify market trends and opportunities: Conduct regular market research, analyze customer feedback and observe competitors to stay attuned to market trends. You can use Google Trends and social media analytics to spot emerging opportunities for your brand.
Managing inventory: Tracking your inventory can help you streamline operations and prevent stockouts or overstock situations. Inventory management tools like TradeGecko or Zoho can help you track stock levels, manage orders, and forecast demands.
Enhance Site Performance for High-traffic
As your business grows, your e-commerce store visitors will also increase. Optimizing images, minimizing HTTP requests, and leveraging caching help handle this high traffic and maintain optimal performance. Your site should be able to handle spikes in traffic without compromising user experience.
A Content Delivery Network allows users to access data from the nearest location, which reduces latency. Additionally, a clean database helps improve site speed to cater to higher traffic. Consider removing unnecessary data such as spam comments, post revisions, and unused plugins.
Integrate Third-Party Platforms and Services
Integrating third-party platforms improves your site’s functionality and user experience.
Select payment gateways that offer flexibility and security.
Make sure that shipping options are easy to configure.
Provide real-time tracking information.
CRM can also help track customer interactions, manage leads, and automate marketing efforts. This allows businesses to tailor communications based on customer behavior and maintain customer relationships effectively.
Case Studies: Successful E-commerce Sites Built with WordPress
Lugz is a footwear brand that rebuilds its website using WordPress and WooCommerce to maximize performance, efficiency and conversions. With these, they were able to streamline enterprise resource planning integration and minimize time to create data structure and import product data.
French Today helps you speak French in actual conversions. This successful e-commerce website is powered by WordPress and WooCommerce sold over 20 recorded audiobooks with a vast collection of blog posts on language and culture in France.
Final Thoughts: WordPress Is a Go-to CMS for E-commerce
WordPress offers e-commerce businesses opportunities to build, optimize, and scale online stores successfully. With the right strategies, it can be a go-to CMS for e-commerce ventures looking to thrive in the competitive digital marketplace.
Start your journey to e-commerce success and explore the potential of WordPress to power your online store today!
In the last few years, the design of the UIs has shifted from flat 2D surfaces into the actual 3D environment and possibly progressing towards the creation of space interfaces. Such change is not only attributable to the evolution of motion design software but also to the changing ways of perceiving digital realities. Therefore, it will always be important for designers, developers, and users to comprehend the development of 3D and spatial-based UI design in the future.
This shift from 2D interaction with interfaces to 3D interaction is the primary interaction of our day-to-day life. Recent designers are now integrating new technologies that include AR, VR, and MR in their services of UI designers to design spaces that earlier only featured in movies. We are now in one of the most exciting ages in and for design. It is time to review how 3D and space design relate to new technologies and to consider what new opportunities and risks they bring to engage an audience.
The Impact of 3D and Spatial Design
1. Enhanced User Engagement: Serviced by 3D and spatial design, it is likely that one of the greatest strengths is that one can design more intriguing ways of interacting with users. And that is why one can pinpoint some symbols, which cause definite feelings and, thus, draw users toward the advertised product or service. For example, consider an application that would allow a retail store buyer to visualize a particular product in his home with the aid of augmented reality. This not only brings an increase of the comfort of shopping but also aids in the selection of ones which are required through the navigation in a magnitude and depth of them.
2. Intuitive Navigation: Spatial design refers to a paradigm used to categorize contents and a manner that denotes how users interface with the visual interfaces. However, through depth, scale, and spatial relations, which work like the knobs of the brain when it is set right by designers, usable and easy-to-navigate systems can be drawn on the brain.
3. Collaborative Environments: Due to the pandemic, spatial design creates unique approaches to working from home and cohesively to function as a team. Integrated applications allow the collaboration of groups in 3D space; a representation of the physical office setting. Apps such as Spatial and Gather are designed to build workspaces where people can sit and have discussions, and even collaborate on projects, in a way that gives a good perception of being in the same room.
Technologies Driving the Shift
Several key technologies are propelling the shift towards 3D and spatial UI design:
1. Augmented Reality (AR): AR technology superimposes computer-generated images on the video display of real-life thus overlaying virtual objects onto the physical environment. Currently, interactive applications like IKEA Place allow users to see how furniture will appear in their houses, and educational tools use AR for entertainment-enhanced learning.
2. Virtual Reality (VR): Unlike other user interface styles discussed so far, VR places the user forcefully and irreversibly in a completely artificial environment. This technology is now employed in areas ranging from gaming and entertainment through training simulation and tourism. Structure social media websites such as Oculus and HTC Vive are among the burgeoning pioneers of high-quality VR.
3. Mixed Reality (MR): MR is a hybrid between AR and VR and affords the user a means with which to directly interface with content that is superimposed over reality. Microsoft’s tool known as HoloLens is a good example; it enables the user to rotate various objects within the real environment, something that may find practical use in design, educational practices, and numerous areas related to healthcare.
4. 3D Graphics and Animation: The latest release in the quality of 3D graphics software has encouraged designers to enhance the graphic displays. Several programs, including Blender, Unity, and Unreal Engine, enable designers to start quickly the development of 3D interfaces giving the concept a concrete form.
The Future of Spatial UI Design
Looking ahead, the future of spatial UI design holds immense promise:
1. Broader Adoption of AR and VR: As noted earlier the cost of implementing AR & VR is coming down, thereby it is going to improve its integration with daily-use applications. In any industry – be it retail, healthcare, or automotive – location-based solutions to increase involvement and effective comprehension remain expected.
2. Personalization through AI: Spatial interfaces will have to be determined by artificial intelligence and machine learning. These technologies are capable of tracking the behavior and the usage preference patterns and thus are capable of providing the entire adapted usage experience. Think about situations, in which virtual worlds around adapt to your actions and decisions to produce unique experiences.
3. Cross-Platform Experiences: Cross-platform will continue to increase in demand as customers move between different technologies. There will be a necessity to develop spatial interfaces that are synchronized with different contexts: mobile, prescribed, desktop, and VR.
4. Sustainable Design Practices: More and more companies responded to the problem so spatial design will also have to care about the environment in the future. Some designers might look for possibilities to simulate environments that would require as little materials and energy as possible, to think about sustainable environmental solutions.
Conclusion
Moving from screens to space is a dramatic shift in implementing technologies out there. Since 3D and spatial UI design are still developing, they have the ability to transform users’ experiences in a broad variety of fields. By integrating these innovations, designers are in a position to develop experiences that are interactive, engaging, and intelligible to become parts of our existence. While entering this new territory, designers, developers, and end-users will have to work hand in hand. Together, it is possible to influence further developments and make digital experiences better for everyone, deeper and more effective. We are still at the start of the move from screens to space, and the possibilities are endless. So, let’s accept this change as a norm and create a better relationship between people and technology and everything that surrounds them.
As businesses adopt digital to be more efficient, stay ahead of the curve and meet changing demands, their IT teams are faced with the growing challenge of supporting the software infrastructure. Due to the high costs of employing software developers and the scarcity of capable programmers, the pressure on IT teams has become enormous. As a result, numerous low-code/no-code platforms were established, and several businesses began developing citizen development programs.
Citizen development is an approach that lets non technical people build software. It’s also a business approach that lets non IT people become software developers by building business critical applications on LCNC platforms that address business needs.
What is Citizen Development?
Create your apps without having to learn complex coding languages. That’s what citizen development is all about! Previously software development was reserved for professional developers and tech experts – like having a secret language only they knew. Citizen development is changing that landscape, making app creation available to everyone. Successful citizen developers are good at problem-solving, teamwork, and resourcefulness so they are key players in organizations that are using citizen development to create more applications and business solutions using low-code development platforms.
Citizen developers are:
Business analysts or project managers
People with minimal coding or development skills
People who understand their department’s requirements and workflows
Citizen development uses simple, visual tools that lets anyone create apps fast. Features like drag-and-drop interfaces, pre-built components and simple logic tools removes the complexity of traditional coding so apps are available to non-technical users.
The best part? You don’t need to be a tech expert or learn complex coding to create applications. If you can navigate apps on your phone, you already have the skills to build your apps. Citizen development makes this capability accessible to everyone, empowering you to become an app creator effortlessly.
Current Landscape of Citizen Development Platform
Citizen development is already happening and making waves across many sectors. Organizations can save big by aligning to business goals and resource utilization through citizen development. Business users are starting to use AI and machine learning in their decision making. No-code and low-code machine learning tools have made AI more democratic so users without technical background can use advanced analytics and automation capabilities.
The impact of the citizen developer platform is happening across:
Healthcare
Citizen developers can create no-code apps for patient management, electronic health records and appointment scheduling.
Finance
Citizen developers in financial institutions use no-code apps for loan origination, fraud detection and compliance management.
Marketing and Sales
Teams can create and distribute campaigns through the citizen development platform using no-code apps for lead and customer relationship management.
Retail
Citizen development in retail companies lets developers create no-code apps for inventory, customer relationships and supply chain management.
Government
Citizen development in government offices lets you build no-code apps for citizen engagement, service delivery, data management and workflow automation.
Manufacturing
Citizen development in manufacturing companies lets you create no-code apps for production management, quality control and supply chain management.
Human Resources
Citizen development platform lets HR departments use no-code apps for recruitment, employee management and performance evaluation.
Telecommunications
Citizen development lets telecom companies use no-code apps for network management, customer service and billing systems.
Why Citizen Development is the Future of Business?
Citizen development is the new business because it’s making software development more democratic, so non technical employees can create applications without having to code. It accelerates digital transformation by letting business units create and deploy solutions in a matter of days that meet their needs. It reduces dependency on IT, fosters innovation and addresses the need for speed in today’s fast paced business world. It lets businesses respond to market changes and customer demands faster.
Here’s why citizen development is the future of software development:
User Friendly App Builder
Build apps by designing workflows with a simple drag-and-drop interface. Customize the look of your apps without needing to know CSS.
Seamless Integrations
Integrate with internal and external systems to pre-populate and validate data.
Effortless Workflow Automation
Streamline processes with adaptive, role based workflows and access controls. Automate notifications, trigger services within workflow steps and offer a dynamic experience based on rules.
Strong IT Governance
Let the IT department oversee and support citizen developers by giving IT administrators controls to decide who can develop and use apps, what kind of data can be uploaded, what kind of apps and what services and integrations are allowed.
Easy IT and Business Collaboration
Professional developers can extend and customize citizen-developed apps using JavaScript, HTML and CSS.
Citizen development is already happening and many organisations are already experiencing the benefits. It will be a key part of future business strategy.
How Does Citizen Development Impact Business?
According to Forrester 87% of enterprise developers are using low-code platforms for some of their projects. Citizen developers use low-code tools to solve business problems quickly, leveraging their business knowledge and digital skills to build applications that solve specific challenges within the organisation. With non-IT workers involved in application development, the low code market is expected to grow to $30 billion by 2028. This is the growing impact and adoption of citizen development across industries.
A citizen development strategy requires a holistic approach to implementation and outcomes.
Productivity
Citizen developers automate business processes so teams can manage more work. By letting employees integrate technology into their daily work, a citizen developer platform creates a culture of adaptability within the organization and increases productivity and business agility.
Employee Empowerment
Citizen Development lets employees across business units create applications using low code or no code platforms. With simple interfaces and pre-built templates users can build functional apps without having to code. This empowers those closest to operational challenges to address them and improve processes.
IT and Business Alignment
Citizen development brings IT and business users together by involving business users in the application development process. This collaboration improves communication, aligns IT and business goals and ensures digital transformation projects meet business needs.
Get Started with App Development Now
In today’s technology driven business world allowing employees to build their own apps is a key strategy to get ahead and create a digital culture. HCL Volt MX, a low code development platform, offers a single experience where professional and citizen developers can collaborate to build great apps. It increases efficiency and agility and accelerates app delivery by 60% and supports your digital first business.
Are you struggling with inefficiencies in your organization? High overheads, missed deadlines, and frustrated teams all point to bottlenecks. These are usually caused by slow, manual processes or out-of-date tools.
And if you don’t streamline these systems, you’ll see progress slow further as morale lowers.
But, with the right organizational tools, you can turn your ship around. You can boost collaboration and streamline workflows.
The problem is it’s hard to know which tools you need.
Let’s explore the most impactful tools organizations can use to drive efficiency to speed success.
How Can the Right Tools Benefit Your Business?
Simply put: The right tools improve organizational efficiency.
Technology can enhance communication and streamline workflows, resulting in faster and smoother internal processes. This boosts organizational performance and improves collaboration, leading to a more positive organizational culture.
With digitization and automation, organizational tools also simplify tasks.
They improve everyday operations and upgrade the employee experience. You’ll see better employee productivity, motivation, and engagement with better job satisfaction.
You’ll also be able to analyze performance data across all aspects of your business. This facilitates a culture of continuous improvement. With smarter data-driven decision-making, you can focus on the most impactful strategic actions.
6 Types of Tools That Drive Efficiency and How to Use Them for Greatest Impact
There’s a wealth of different tools to drive efficiency in your organization.
Here are some of the most important types of software to consider.
1. Communication and collaboration software
Communication silos and fragmented discussions cause confusion. But communication tools centralize discussions. This promotes transparency and streamlines teamwork.
Tools like these make it easier ?for everyone to stay up-to-date and work more efficiently. They offer flexibility even when you’re spread across various remote locations.
Think about it like this.
Highly controlled communication procedures like Robert’s Rules of Order can help keep meetings on track. But manually tracking minutes takes too long. With a modern communication tool, like meeting minutes software, you can track everything that happens — automatically.
Centralizing communication helps teams find all discussions in one place. This helps with coordinating projects and keeps everyone on the same page.
When picking a tool, look for:
Real-time messaging
Video conferencing
Tool integrations
Team channels
File sharing
Slack is a popular example of good communication software.
Teams can share files and collaborate through messaging threads and video conferencing.
Take Fazz Financial Group, for example.
Fazz uses both Slack’s integrations and its communication tools. This helps the company collaborate across time zones and countries. There’s now 90% less email and lots of automated tasks.
David Park, head of engineering, explains …
“With Slack, we can easily connect with colleagues from different departments and time zones, ensuring that we’re all aligned and working towards common goals.”
Other great options include Google Meet or Zoom for video conferencing. Microsoft Teams is also part of your Dynamics 365 pricing and integrates with other Microsoft products. When rolling out these tools, set clear communication channels and protocols. Inform your teams of how to use them and encourage participation.
2. Project and task management tools
Task and project management tools play a crucial role in organizing your team.
You can organize tasks, track progress, and manage deadlines in one place. These platforms provide full team visibility and keep everyone aligned and accountable.
When choosing a project or task manager, look for:
Collaboration features
Progress tracking
Project boards
Automations
Task lists
Asana is a great example.
It offers customizable automated workflows, project dashboards, task dependencies, and more.
Its Kanban layout makes it easy to visualize progress in real-time. Everyone knows exactly what’s going on and what they’re responsible for. For instance, Zoom uses Asana to centralizeproject management. Through automation, the company saves 133 work weeks each year.
Marc Seitz, Senior Security Program Manager, explains …
“When you’re moving this fast as an organization, it’s important to be on the same page and have a centralized tool to hold people accountable.”
Other alternatives include Trello, which has a layout similar to Asana’s. You can also try monday.com. It has a colorful dashboard and a range of automation features.
To get the most out of your tool, pick ?features that work for your existing processes. Focus on understanding how to sequence projects with task dependencies and automations. This helps you save time and cut back on manual scheduling.
3. Performance tracking tools
Performance tracking tools help you track key performance indicators (KPIs). This shows how well your strategic actions align with your organizational objectives.
They measure progress and turn raw data into actionable insights, allowing you to craft more advanced strategies for scaling growth.
You want tools with features like:
Data visualization dashboards
Goal-setting capabilities
Reporting systems
With these in your tech stack, you can drive organizational improvement. You also get a clearer view of where your business stands in relation to its key performance drivers.
It tracks performance across all departments — from your sales team to customer service. This gives you valuable insights into your entire organization.
With this information, you can work out which bottlenecks to focus on.
For example, Versa Creative, a marketing agency, uses Zoho Analytics.
The tool consolidates fragmented data from Excel and Google Sheets, leading to more holistic insights. Versa Creative saves 5,000 labor hours each year by using Zoho.
Google Analytics is a similar tool. It provides insights into website traffic and marketing campaigns. Tableau offers advanced data visualization across various data sources. You can also try Gong, which offers AI-powered business intelligence.
To use these tools effectively, identify your most relevant KPIs. Don’t try to track everything — track what’s most important to you.
Also, make sure to clean and standardize your data for accuracy. Otherwise, you risk skewed and incorrect insights.
4. Automation features and tools
Automation tools are highly efficient. When they automate repetitive tasks, you get faster workflows and see less human error. Automation also cuts out human labor. With manual work, teams can focus on more strategic tasks.
All of these benefits lead to cost savings as well as time savings.
The kind of features you’re looking for are:
Scheduling capabilities
Tool integrations
Triggers
Sometimes, you’ll have automation features within a tool you’re using, like Asana. On other occasions, you’ll use an automation platform to build your own.
Take Zapier, a popular automation tool that connects different apps.
Gold Rush Vinyl uses Zapier to automate over 18,000 tasks each year.
This saves the company 2,200+ hours each year. With these automations in place, it can operate with a team that is 50% leaner than its competitors.
Other automation tools include If This Then That (IFTTT) for basic automation tasks. For complex, custom automations, try UiPath.
Many customer relationship management (CRM) tools also offer built-in automation features. For example, you might see automated task management workflows and follow-ups.
If you’re getting started with these tools, start small. Automate simple tasks first. Document the workflows you set up so you can analyze their effectiveness later. Track how well your automations support your business goals. And don’t be afraid to adjust as you go.
5. Employee engagement platforms
Employee engagement platforms are sometimes known as employee experience tools. They improve employee satisfaction, motivation, and well-being.
They also help promote a positive company culture.
The best employee engagement tools offer features like:
Recognition programs
Performance reviews
Feedback surveys
They help you track employee well-being so you can learn how to boost team morale and improve retention rates.
It’s a leading employee engagement platform that offers feedback tools, performance reviews, and pulse surveys.
If you look at how Consumer Cellular uses Culture Amp, the benefits are clear. It uses the platform to gather and process feedback. In doing this, Consumer Cellular experienced a 25% drop in employee attrition. There’s also a 7% rise in productivity.
Other platforms like this include BambooHR, which focuses on simplifying HR processes. There’s also Bonusly, which facilitates peer-to-peer recognition.
To get the most from these tools, use them often. Promote and reward engagement among your teams.
The more often you encourage feedback, the easier it is to see what’s causing the unrest. Open communication helps you address concerns early. This keeps employees loyal and engaged.
6. Learning management systems
Learning management systems (LMS) help businesses deliver training programs. They’re most often used to train staff. But you can also create training programs for customers and strategic partnerships.
They standardize training, make progress easy to track, and reduce labor hours associated with in-person training.
You’ll need a tool with:
Learner engagement tools
Certification management
Course creation features
Progress tracking
Skilljar is a well-known LMS. You can create content, certify staff and customers, and track progress.
Take Qualia.
Using Skilljar, Qualia increased its customer success team’s productivity by 30%.
Docebo is another famous LMS known for its flexibility. There’s also LearnUpon, an intuitive online tool.
If you want these tools to shine, consider partnering with subject matter experts. They can help you create more engaging content. Remember to offer a mix of learning formats and personalized coaching. This keeps learners interested.
Wrap up
The right tools can significantly improve organizational efficiency. They streamline communication and boost employee satisfaction.
Remember, it’s not about overhauling the whole system immediately. Small operational and technological changes can have a big impact.
For more tips on improving your business systems for efficient growth, read more at Noupe.
What’s in a word? Actions. In the realm of user interfaces, a word is construed as the telltale of a control’s action. Sometimes it points us in the correct direction, and sometimes it leads us astray. We talk a lot about semantics in front-end web development, but outside of code, semantics are at the heart of copywriting where each word we convey can mean different things to different people. Words, if done right, add clarity and direction.
As a web user, I’ve come across words in user interfaces that have misled me. And not necessarily by design, either. Some words are synonymous with others and their true meaning depends entirely on context. Some words are easy to mistake for an unintended meaning because they are packed with so much meaning. A word might belong to a fellowship of interchangeable words.
Although I’m quite riled up when I misread content on a page — upset at the lack of clarity more than anything — as a developer, I can’t say I’ve always chosen the best possible words or combination of words for all the user interfaces I’ve ever made. But experience, both as a user and a developer, has elevated my commonsense when it comes to some of the literary choices I make while coding.
This article covers the words I choose for endings, to help users move away, and move on, without any confusion from the current process they are at on the screen. I went down this rabbit hole because I often find that ending something can mean many things — whether it be canceling an action, quitting an application, closing an element, navigating back, exiting a chat interaction… You get the idea. There are many ways to say that something is done, complete, and ready to move on to something else. I want to add clarity to that.
Getting Canceled
If there’s a Hall of Fame for button labels, this is the Babe Ruth of them all. “Cancel” is a widely used word to indicate an action that ends something. Cancel is a sharp, tenacious action. The person wants to bail on some process that didn’t go the way they expected it to. Maybe the page reveals a form that the person didn’t realize would be so long, so they want to back off. It could be something you have no control over whatsoever, like that person realizing they do not have their credit card information handy during checkout and they have to come back another time.
Cancel can feel personal at times, right? Don’t like the shipping costs calculated at checkout? Cancel the payment. Don’t like the newsletter? Cancel The Subscription. But really, the person only wants to undo an incorrect action or decision leaving no trace of it behind in favor of a clean slate to try again… or not.
The only times I feel betrayed by the word cancel is when the process I’m trying to end continues anyway. That comes up most when submitting forms with incorrect information. I enter something inadvertently, hit a big red Cancel button, yet the information I’ve “saved” persists to the extent that I either need to contact customer support or start looking for alternatives.
That’s the bottom line: Use “cancel” as an opportunity to confirm. It’s the person telling you, “Hey, that’s not actually what I meant to do,” and you get to step in and be the hero to wipe the mistake clean and set things up for a second chance. We’re not technically “ending” anything but rather starting clean and picking things back up for a better go. Think about that the next time you find yourself needing a label that encourages the user to try again. You might even consider synonyms that are less closely associated with closed endings, such as reset or retry.
Quitting or Exiting?
Quit window, quit tab, quit app — now we’re talking about finality. When we “quit” or “exit” something, we’re changing course. We’ve made progress in one direction and decide it’s time to chart a different path. If we’re thinking about it in terms of freeway traffic, you might say that “quitting” is akin to pulling over and killing the engine, and “exiting” is taking leaving the freeway for another road. There’s a difference, although the two terms are closely related.
As far as we’re concerned as developers, quit and exit are hard stop points in an application. It’s been put to rest. Nothing else beyond this should be possible except its rebirth when the service is restarted or reopened. So, if your page is capable of nuking the current experience and the user takes it, then quit is the better label to make that point. We’re quitting and have no plans to restart or re-engage. If you were to “quit” your job, it’s not like your employer is expecting you to report for duty on Monday… or any other day for that matter.
But here’s my general advice about the word quit: only use it if you have to. I see very few use cases where we actually want to offer someone a true way to quit something. It’s so effective at conveying finality in web interfaces that it shuts the door on any future actions. For instance, I find that cancel often works in its place. And, personally, I find that saying “cancel payment” is more widely applicable. It’s softer and less rigid in the sense that it leaves the possibility to resume a process down the road.
Quit is also a simple process. Just clear everything and be gone. But if quitting means the user might lose some valuable data or progress, then that’s something they have to be warned about. In that case, exit and save may be better guidance.
I consider Exit the gentler twin of Quit. I prefer Quit just for the ultimatum of it. I see Exit used less frequently in interfaces than I see Quit. In rare cases, I might see Exit used specifically because of its softer nature to Quit even though “quitting” is the correct semantic choice given that the user really wants to wipe things clean and the assurance that nothing is left behind. Sometimes a “tougher” term is more reassuring.
Exit, however, is an excellent choice for actions that represent the end of human-to-human interactions — things like Exit Group, Exit Chat, Exit Streaming, Exit Class. If this person is kindly saying goodbye to someone or something but open to future interactions, allow them to exit when they’re done. They’re not quitting anything and we aren’t shoving them out the door.
Going Back (and Forth)
Let’s talk about navigation. That’s the way we describe moving around the internet. We navigate from one place to another, to another, to another, and so on. It’s a journey of putting one digital foot in front of the other on the way to somewhere. That journey comes to an end when we get to our destination… or when we “quit” or “exit” the journey as we discussed above.
But the journey may take twists and turns. Not all movement is linear on the web. That’s why we often leave breadcrumbs in interfaces, right? It’s wayfinding on the web and provides people with a way to go “back” where they came from. Maybe that person forgot a step and needs to head back in order to move forward again.
In other words, back displaces people — laterally and hierarchically. Laterally, back (and its synonym, previous), backtracks across the same level in a process, for instance, between two sections of the same form, or two pages of the same document. Hierarchically, back — not to mention more explicit variants like “home” — is a level above that in the navigation hierarchy.
I like the explicit nature of saying something like “Home” when it comes to navigating someone “back” to a location or state. There’s no ambiguity there: hey, let’s go back home. Being explicit opens you up to more verbose labels but brevity isn’t always the goal. Even in iconography, adding more detail to a visual can help add clarity. The same is true with content in user interfaces. My favorite example is the classic “Back to Top” button on many pages that navigate you to the “top” of the page. We’re going “back to the top” which would not have been clear if we had used “Back” alone. Back where? That’s an important question — particularly when working with in-page anchors — and the answer may not be as obvious to others as it is to you. Communicating that level of hierarchy explicitly is a navigational feature.
While the “Back to Top” example I gave is a better illustration of lateral displacement than hierarchical displacement, I tend to avoid the label back with any sort of lateral navigation because moving laterally typically involves navigating between states more than navigating between pages. For example, the user may be navigating from a “logged in” state to a “logged out” state. In this case, I prefer being even more explicit — e.g., Save and Go Back, or Cancel and Go Home — than hierarchical navigation because we’re changing states on top of moving away from something.
Closing Down
Close is yet another term you’ll find in the wild for conveying the “end” of something. It’s quite similar to Back in the sense that it serves dual purposes. It can be for navigation — close the current page and go back — or it can be for canceling an action — close the current page, and either discard or save all the data entered so far.
I prefer Close for neither of those cases. If we’re in the context of navigation, I like the clarity of the more explicit guidance we discussed above, e.g., Go Back, Previous, or Go Home. Giving someone an instruction to Close doesn’t say where that person is going to land once navigating away from the current page. And if we’re dealing with actions, Save and Close affirms the person that their data will be saved, rather than simply “closing” it out. If we were to simply say “cancel” instead, the insinuation is that the user is quitting the action and can expect to lose their work.
The one time I do feel that “Close” is the ideal label is working with pop-up dialogues and modals. Placing “Close” at the top-right (or the block-start, inline-end edge if we’re talking logical directions) corner is more than clear enough about what happens to the pop-up or modal when clicking it. We can afford to be a little less explicit with our semantics when someone’s focus is trapped in a specific context.
The End.
I’ve saved the best for last, right? There’s no better way to connote an ending than simply calling it the “end”. It works well when we pair it with what’s ending.
End Chat. End Stream. End Webinar.
You’re terminating an established connection, not with a process, but with a human. And this is not some abrupt termination like Quit or Cancel. It’s more of a proper goodbye. Consider it also a synonym to Exit because the person ending the interaction may simply be taking a break. They’re not necessarily quitting something for good. Let’s leave the light on the front patio for them to return later and pick things back up..
And speaking of end, we’ve reached the end of this article. That’s the tricky, but liberating, thing about content semantics — some words may technically be correct but still mislead site visitors. It’s not that we’re ever trying to give someone bad directions, but it can still happen because this is a world where there are many ways of saying the same thing. Our goal is to be unambiguous and the milestone is clarity. Settling on the right word or combination of words takes effort. Anyone who has struggled with naming things in code knows about this. It’s the same for naming things outside of code.
I did not make an attempt to cover each and every word or way to convey endings. The point is that our words matter and we have all the choice and freedom in the world to find the best fit. But maybe you’ve recently run into a situation where you needed to “end” something and communicate that in an interface. Did you rely on something definitive and permanent (e.g. quit) or did you find that softer language (e.g. exit) was the better direction? What other synonyms did you consider? I’d love to know!
Being a small business owner today can be a rewarding experience. Thanks to the rise of the digital landscape, you can access consumers from across the globe, alongside benefitting from tech tools that boost efficiency. Nevertheless, finding success can still be quite challenging.
As with so much in life, knowledge is key. This doesn’t necessarily mean you need to head out and get a master’s in business administration. Rather, you must have a good understanding of some essential principles and why they can impact your company’s trajectory. So, we’re going to explore a handful of areas you should get to know better and start implementing.
Prioritize Staff Engagement
Even as a small business, your staff will be among your most valuable resources. It’s in your best interest to keep them engaged, which can boost not just productivity but also satisfaction and retention.
Some aspects to focus on here include:
Fair pay and benefits: The most basic way to help keep your staff engaged is to ensure a fair pay and benefits structure. This should include salaries that are at least in line with averages for your industry and each role. You must also set up a measurable and transparent evaluation structure for informed raises. Alongside benefits like healthcare and 401(k) matching, extras like subsidized local gym memberships that support worker well-being can be positive.
Development: Another way to keep workers engaged is to invest in their professional development. For small businesses, this can begin with getting to know what directions your staff would like to professionally progress in and train them in the skills for these. As your company grows, you could consider subsidizing eLearning courses and industry certifications. Not only does this engage your staff, but it opens your company up to a more diverse range of skills.
Additionally, take the time to assess staff engagement at least a couple of times a year. This may be providing them with anonymous surveys on how they feel about their time with your business and what would make a difference to their satisfaction levels. This enables you to collaborate on changes or additions that help everyone to thrive.
Track and Respond to KPIs
Seeking a better understanding of your company’s performance is crucial to its success. The better data you have on operations, the more empowered you are to make informed decisions. This is where tracking your key performance indicators (KPIs) comes into play. These are measurable metrics that enable you to see how effectively you’re moving toward your business’s short and long-term goals. They can also highlight where there may be consistent inefficiencies that impact your performance.
Total and qualified leads: Understanding the total number of new leads gives you a good overview of how impactful your marketing is in drawing attention. Knowing the qualified leads number lets you know how well you’re hitting demographics that have a likelihood of engaging with your business. Indeed, establishing the ratio between these two lead types can show you how efficient your marketing is and whether you need to make improvements.
Total labor ratio: This KPI gives you insights into your company’s productivity. It simply involves dividing the total cost of labor by the revenue your business has brought in. As this includes the payroll of all staff across the organization, you get a better picture of the wider efficiency. This shows you whether you need to make adjustments to boost productivity in ways that justify the payroll outlay. In efficient organizations, it can also highlight if there is space for company-wide pay increases that might influence engagement.
Remember that we live in a technologically advanced business landscape. One of the ways technology can help small business operations is by improving access to data, including your KPIs. There are KPI tracker dashboards available that you can tailor to automatically collect and report on the specific metrics you want to monitor.
Once you have this data, it is important to respond to it. Work with your staff in reviewing what the information means. You can then collaborate on the most productive ways to make improvements.
Be More Sustainable
Sustainability is an increasingly vital characteristic in small businesses right now. This isn’t just because all companies have an ethical duty to minimize negative environmental and social impact, though that is vital. Sustainability can also influence your small business’s success and growth.
This is because consumers are more environmentally informed, to the extent that many are making purchasing decisions based on the brand’s commitment to sustainability. This could not just affect individual purchases, but also long-term loyalty. Sustainability can affect staff engagement, too. A recent Deloitte report — titled Engaged Employees Are Asking Their Leaders to Take Climate Action — found that 27% of workers have considered switching jobs in favor of a more sustainable employer.
As a result, it’s essential to adopt sustainable actions that go beyond carbon off-setting credits. This can include utilizing renewable energy sources, either by buying electricity from renewable providers or utilizing solar panels on your business premises. Circular economy practices — such as reducing waste production and returning materials to the earth through methods like composting — are also positive steps. Collaborating with partners in your supply chain to agree on environmentally friendly and ethical practices makes your company and the industry more holistically sustainable, too.
Avoid Compliance Issues
Even relatively small errors in your regulatory and legal responsibilities can see your company facing fines from authorities and lawsuits from those who may have been victims of compliance breaches. You should, therefore, put practices in place to avoid potential issues. Some of the general areas of compliance all businesses need to be cognizant of include the following.
Safety
Maintaining a safe environment protects your company from accident lawsuits by consumers and worker compensation claims. It’s vital to perform regular safety inspections of your environment. This should include assessing for obstructions that inhibit safe navigation and the responsible storage of hazardous materials, among others. You should also ensure managers review the Occupational Health and Safety (OSHA) requirements for your type of business and assess whether appropriate measures are in place. For instance, if there aren’t enough trained first responders on staff, arrange for employees to attend courses.
Bookkeeping
Your financial records are an invaluable tool for compliance. Even if you don’t operate in a regulated financial industry, you still need to conform to local and federal tax laws. Navigating tax season can be challenging if your records aren’t up-to-date. Therefore one of the basic ways to support compliance is to adopt strict bookkeeping and accounting practices. As a small business, utilizing automated bookkeeping software that maintains your records can be a useful tactic.
Conclusion
Building a successful small business requires consistent attention to several areas. This includes gaining and using KPI data, alongside adopting transparent sustainability actions, among others. It’s also important to regularly assess the efficacy of these protocols, too. Not every business has the same shape, goals, or environments. By tailoring your approach to the specifics of your company and adjusting as you develop, you can give your business a good framework to build its success upon.
Property technology or proptech has changed the real estate industry, and video is a strategic part of this technology. The incorporation of AI, AR & VR, like advancement, has significantly improved the property-viewing process; making it a more client-centric approach. As a result, the role of commercial real estate video editing to boost marketing approaches has skyrocketed in many ways.
If you are a realtor and want to create a stunning effective property video, know about property video editing, its types, and how to make your videos stunning. Without further ado, let’s get started.
What is Commercial Real Estate Video Editing?
Commercial real-estate video editing is the type of post-production work specially categorized for property owners or realtors.
For people looking to rent, or purchase land, apartments, homes, or office spaces, the real estate industry demonstrates its properties with commercial video editing to spark viewers’ interest and interaction.
Types of Videos to Use in Commercial Real Estate
Businesses use different types of marketing videos to promote their product and services. Considering the subject, purpose, platform, and audience requirements, the usage of videos varies. Here is a list of the 6 most used video types for commercial real estate promotions.
1. Regular property video
A common property video most realtors upload. You will show your audience the property, and surroundings- whether it is inside a commercial, residential area, developed, or rural area from different angles. It gives the potential clients an idea of what they can expect from their budget.
2. 360-degree virtual walkthrough video
360-virtual walkthrough videos help spice up viewers’ engagement. This type of video helps your viewers have a nearly first-hand experience inside of a property or house, such as the number of rooms, if those are spacious, the facilities, etc. Being interactive gives an immersive experience to the audience.
3. Drone/ Aerial view video
When buying or renting a property, inhabitants look for convenience, which you can show with a drone video. It aims to give a view from the top to your target audience.
The exact spot where the property is located
The surrounding area; is modernized or has a nature-touch
Position of markets, hospitals, educational institutions, etc.
4. Realtors videos
This type of video is direct from the companies, and agents who deal with real-estates. With this type of video, you tell the audience about your entity, the services you offer, and what value you provide to them. Realtors’ videos generally include information about
Company/ Agent introduction
Area of working or service
Portfolio, team, skills, and expertise, etc.
5. Client’s testimonial video
Testimonial videos marketize your service, on behalf of you. People share their experience working with you, how you help solve their problems and find solutions, highlight your expertise, etc. You get online exposure round the clock, no matter which platform you publish them.
6. Expert guideline video
Property buyers and tenants have different requirements and look for answers so that their money is invested in the right level of comfort and convenience. You can cater to these specific needs by creating videos on guidelines for real estate, sharing tips and what they should look for, informing the viewers about the market, how to guide, etc.
Advantages of Outsourcing Real Estate Video Editing
Combining several clips into a single video, keeping the sequence in line, and making the transitions appealing is the targeted outcome. However the advantages video editing brings to a real estate company are far better. Some of those are:
New strategy for promotional activities
About 75% of homeowners prefer working with real estate agents who use video marketing. The video provides an extensive view and more connected experience, making it one of the most demanded content on digital platforms. You can beef up your promotional and marketing strategy volume by showing your property videos.
High-quality videos for public sharing
People remember moving visuals more than still images. Low-quality videos drive viewers away, outsourcing video editing for real estate ensures you get high-quality videos that display your properties in the best way and maintain the brand’s professionalism.
Exposure to online platforms
5.17 billion social media users in the world. You will get a huge exposure if you can choose the platform and the medium of marketing right. Video quality decreases once you publish them on social media or online platforms. Edited videos not only increase watchtime but also social share.
Attract and engage potential customers
Getting videos edited for real estate gives your business a competitive edge. Well-edited videos enhance your property look and convince viewer’s decisions. Viewers who see a video like this can easily catch the information and show interest.
Resource-saving in-detail content
Video editing helps strategically improve your marketing approaches. Professional video editing services are cost-effective yet they ensure so much detail for your property; you get interactive and livelier videos explaining property, benefits, facilities, and locations.
Better ROI for your business
By assigning experts to edit your video, you get powerful digital content to keep brand consistency. Good quality videos have a long lifecycle, as those are engaging and visually pleasing, many people watch them and feel encouraged to take the next step towards conversion.
How to Ensure High-Quality Commercial Real Estate Video Editing?
Video editing is a lot of work. Making a powerful video for real estate requires an organized approach from the get-go. On that note, here are our 5 tips and tricks for using real estate video editing for your commercial purposes.
1. Draft your storyboard
Having a plan for your property video story, and how you want to display is as important as considering what the viewers want to see. While preparing your storyboard:
Read your audience: Every property has a specific target group with diverse preferences and requirements. Know what would hook them, and what they find convenient.
Keep it short: Short videos have more traction than long ones. So, aim to make your property video 2-3 minutes long. Also, you can make reels of any specific part of your property and publish them on your social media pages.
Keep it relevant: Consider what matters most to the target group and plan to prepare the scenery relevant to them, so that they know what to expect. Let’s say you are selling an apartment in an urban area, then showing the window view is a greater selling point than showing the interior design.
2. Display property benefits
Property is a large product to sell. You will see there are many aspects to show. What would you do? Sort them out and show the features that people are mostly interested in and yours are unique. Show some features fully, and some at a glance.
3. Use a variety of shots
What types of shots are most effective for real-estate videos? Wide angle, medium shots, detail shots, and aerial shots.
Wide angle: Captures the detail of a room.
Medium shots: Highlights a specific side.
Detail shots: Display a specific feature to the point.
Aerial shots: Scale the property and show the surroundings.
Make sure to include shot variations to keep the video engaging and not monotonous for the viewers.
4. Include testimonials
Testimonial works as the approval and proof by your old clients that assures the potential clients. By including testimonials or reviews, you build credibility and attract quality customers to close the deals.
5. Use Professional Editing Software
Honor the viewers’ perspective by editing your videos. Poor-quality videos don’t address the viewers no matter how informative or feature-rich they are. Your stance differs only when you walk an extra mile. That is ensuring high-quality videos by using the software.
When you are editing the videos, make sure to take notes of the following must-haves.
Organize the footage: Sort out images you have and then organize what to keep and exclude. Rather than showing a big wall, show what it is dividing. Cross out unnecessary objects, reflections, and distracting scenes.
Ensure footage correlation: Scene by scene the footage needs to go like a serial so that the viewers can relate and connect. Let’s say, you are showing the dining room, don’t just move to the living room, rather show the kitchen. The scenes have to make sense to the viewers.
Pace your footage as well: Pacing means, when you attach one footage to another, don’t make it too flashy. Use simple graphics during transitions, or make some key points so that viewers don’t feel out of the space.
Have the right color correction: Refrain from using too many highly ranged colors that feel deceptive. Your purpose is to demonstrate the property in its real look, as natural and authentic as possible. So, balance the color, saturation, hue, exposure, and lighting in a consistent way.
Use Text when necessary: Use text overlays to describe features or parts where you want viewers to pay attention. The text should be simple, short, and easy to read.
Use relevant audio: Ensure high-quality audio in the video, and remove the background noise and unnecessary voices. Put relevant music to use as well, such as, if you edit a real estate video for an office space in a bustling city, the background music shouldn’t be something heavy or loud, rather, aim for a calming melody.
Include a CTA: Last but not least, add a CTA for the customers to take action when their minds are in the right state. Just when your video is finished, there is a high chance, they will be somewhat convinced. Placing the CTA in front of them will put a note in their mind to contact you.
How Much Does Commercial Real Estate Video Editing Cost?
The cost of editing real estate videos depends on the project requirements, level of detail editing, experience, project type, complexity, and video lengths. Taking these factors in here is a chart on real estate video editing prices in different categories.
Per Hour
Around $50
Per Day
Above $500
Length-based
Short video: Over $100
Long video: Over $300
Advanced Level
Above $2000
Hiring a commercial video editor costs much more than outsourcing. Glassdoor reported that over 54,000$ was the average salary of a video editor in 2023. So, outsourcing video editing is a cost-effective solution.
What is the difference between hiring professional video editors and DIY?
The main difference between hiring a professional editor and DIY is the level of expertise. Anyone can do it, no matter what level of skills they have, however, professional video editors have advanced level skills which they hone by working with clients worldwide.
So outsourcing from a professional video editor:
Ensures high-quality works
Involves the least risk
Guarantees security
Quick services and accurate services
Is budget-friendly
FAQs about Commercial Real Estate Video Editing
What is the best software for commercial real estate video editing?
Some of the best real estate video editing software to edit real estate are Blender, Substance Painter 3D, After Effects, ZBrush, Marmoset Toolbag, Adobe Photoshop, and Adobe Illustrator. Each software has an upgraded version with new features, which are pretty effective in bringing out the best of property videos.
How do I determine the optimal length for a commercial real estate video?
Take note of property or real-estate size, locations, features you want to show, and complexity to determine the length of a commercial real estate.
What Are the Best Video Settings for Real Estate Video?
Start with ISO Low, Shutter speeds 1/50, aperture F/5.6 to F/8, and adjust accordingly. For aerial video, start shooting on the lowest ISO, shutter speeds to 1/200, and aperture f/5.6 to f/11.
How long should a commercial real estate video be?
The length of videos is decided based on purpose, such as if the video is showing an overview, it may be 1 to 3 minutes, if the purpose is to demonstrate features of an apartment or house, it may take longer.
Conclusion
Editing real estate videosallows you the opportunity to have more room, save resources, access expertise, and explore your business potential. With the right approach, you get visual videos that attract potential buyers and make your real estate business thrive in the billion-dollar competitive industry.
