Ways to Optimize Your Woocommerce To Improve Customer Experience
An unoptimized WooCommerce site is an obstruction to improved sales and profits. If your website is not optimized yet, the decreasing sales with poor user experiences shouldn’t be surprising.
Set your objective straight and well-defined to have your WooCommerce site flourish and bloom in the eCommerce world. One of the important aspects interconnected is the user experience and how optimized the website is.
This website optimization is done for these aspects:
- Speed
- Performance
- User experience
- Mobile optimization
- Security
- Technical aspects
These are some of the website aspects for which you need optimization for the provision of better user experiences. However, how this optimization is acquired also matters, so we will discuss the best ways in this blog.
Top 2 Ways To Optimize WooCommerce Site For Better User Experience
The methods to optimize the WooCommerce site for better user experience are galore, but here we will discuss the two popular ones.
- Code Optimization
Optimization can be achieved through the optimization of your source code. Make changes and updates to the code to inject optimized functionality. It is not just the new functionality that you can add to achieve your desired optimization; you can also optimize the code for multiple reasons.
Some benefits of code optimization are:
- Improved speed
- Improved performance
- Improve security
- No bounce rates
- No website halts
So, we can say that you can optimize through code and optimize the code itself to offer a smooth and memorable shopping experience to your customers. Optimizing through code will include functionality that will offer better experiences. By optimizing the code itself, factors impeding the website performance and affecting user experiences are dealt with well.
- Optimization With A Plugin
One of the best and most convenient ways to optimize the WooCommerce site for better user experience as well as speed and performance is a plugin. With the help of a plugin, you can embed almost any functionality you want on your website. This added functionality is not only optimized on its own but also optimizes the website for a better user experience.
The benefits of optimizing the website with a plugin are:
- Easy to optimize
- Time efficient
- Cost-effective
- Secure optimizations
- Scalable solution
- Flexibility guaranteed
So, keeping all these benefits in mind, we can confidently claim that using a WooCommerce plugin to optimize is the best solution. You will find the essential WordPress plugins for your website easily.
7 Website Aspects Requiring Optimization
There are numerous sections of a website that can be optimized to give web users a better experience. Having unoptimized sites results in response delays and request time-out issues for the users, making them abandon your site.
To avoid these issues, you can optimize these website elements:
- Mobile Optimized
Device optimization is one of the key aspects to look for when optimizing your website for a better user experience. Offering a better interface for your desktop users to interact with and not catering to the needs of the mobile users results in poor experiences. With the help of a plugin, you can optimize your WooCommerce site for mobile users as well.
- Customizable Products
Optimizing the website for a better user experience is the synonym for offering customization opportunities to your web users. Make your WooCommerce product pages customizable by including custom product fields. This way, the user can customize your products with variations according to their taste and liking.
- Simplified Navigation
Your web users having a hard time navigating from one page to another is not resulting in any ideal experience. You need to make the navigation simple and easier for the users to switch between the pages to explore all the available products. You can also make these navigations effortless by adding a search button with advanced functionalities like voice and image search.
- Custom-Made Checkout Pages
The checkout process and the page need enough optimization so that the user does not abandon the process in the middle. Optimization of the checkout process is actually the simplification of the process that does not make the user feel frustrated and annoyed. This simplification is ensured with a custom checkout field editor that reduces the checkout fields and repetition for higher optimization.
- Effortless and Endless Scrolling
Make scrolling through your website effortless and without any pause for the web users to have a better experience. This optimization is achieved with a WooCommerce infinite scroll plugin without any trouble for the store owners. You can choose how you want the user to explore your products by using pagination or infinite scrolling. Undisrupted scrolling of these products makes the users happier than they could ever be.
- Offer Customer Support
Offering support to your customers is another way you can optimize your website for a better user experience. Do not leave your customers on their intuition and leave them on their own to explore the website. You must include customer service and support tools within the website for better understanding. The user will be guided at each point or whenever they need help regarding anything on your website.
- Optimize For Speed
Optimizing the website for better speed and performance is the most important thing to offer to your web users for improved experiences. Having websites that are slow and sluggish have higher bounce rates, which not only affects the website traffic but also creates hurdles in customer retention. Your customers will no longer stay loyal to you and your website if it takes ages to load and respond to their queries.
Are You Ready to Optimize?
If you want to optimize your WooCommerce site, then it is the best thing that you will ever think about for your web users and for yourself as well. To get the website optimized, you can choose the code optimization method or a plugin. In our recommendation, choosing a plugin is the best way, as it is a convenient and time-efficient method to do the job. So, get the best WooCommerce plugin to optimize every incorporated and existing functionality in your website.
Featured Image by Andy Hermawan on Unsplash
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