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For both packaging and advertisements, one of the most important elements is that the design stands out from its surroundings, whether this is on a shelf or in a magazine. The catch is that it shouldn’t just stand out, however. A good marketing design is one that will also capture attention long enough to leave a lasting impression on the consumer. And also just as important is that the lasting impression is one that accurately portrays the brand along with the product’s unique features and, more importantly, benefits.