Webmasters Gallery

Online stores have one big problem: They are anonymous, have no personality at all and lack in atmosphere and emotion. There is no smiling account manager who welcomes you (although, in the real world this is also an exception rather than a rule), instead product and advertising photographs, links, and buttons dominate the online shop. This affects Amazon as well as big fashion stores and small private shops. Surely, you can’t bring bits and bytes to life, and an online store is only present on the visitor’s screen.