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When Should New Creators Post on TikTok? 

March 12th, 2025 Leave a comment Go to comments

TikTok has evolved far beyond just memes and viral dance videos. Now, it has become a powerhouse for content creators looking to build personal brands, showcase their talents, and even turn side hustles into full-time businesses. But making a name for yourself on TikTok isn’t a walk in the park, especially when competing with over 1.3 million creators.

So, should you abandon the idea of starting on TikTok? Absolutely not! 

Understanding when your target audience is most active and strategically posting at the right times, your content can grab attention even if you’re just starting out as a new creator.

In this blog, we’ll uncover the best times for new creators to post on TikTok, giving you the edge you need to stand out. Scroll down to find out the best time to post. 

Why Posting Time Matters for New Creators?

Posting at the right time is key for new creators because TikTok’s algorithm thrives on engagement. If your content gets interaction within the first few minutes of being posted, it’s far more likely to land on the For You Page (FYP). But for that to happen, you need to know when your target audience is most active. Posting at the right time ensures your content gets the visibility and attention it deserves.

Here’s why timing matters on TikTok:

Now that you understand the importance of posting at the right time let’s find the best times for new creators to post on TikTok!

Best Time to Post on TikTok For New Creators 

The best time to post on TikTok for new creators generally falls in three windows when people are most likely scrolling through their phones. Morning hours can be ideal, as many users check TikTok right after waking up. 

Lunchtime is another sweet spot, as people often take a break to relax and catch up on their favorite content. Evenings are prime time, too, with users unwinding after a long day and spending time on the app. 

Research conducted by SocialBu found that these times are the best times to post on TikTok based on the days of the week:

Monday: 6 AM, 10 AM, 10 PM

Tuesday: 9 AM, 2 PM, 4 PM

Wednesday: 7 AM, 8 AM, 11 PM

Thursday: 12 PM, 9 PM, 7 PM

Friday: 5 AM, 1 PM, 3 PM

Saturday: 11 AM, 7 PM, 8 PM

Sunday: 7 AM, 8 AM, 4 PM

Best Time to Post on TikTok by Industry

The posting time also varies based on the industry and niche. For example, if you’re posting educational content, there is a high chance your content gets a spike in morning and evening hours. However, if you’re a fashion blogger, you might need to post in the afternoon when girls gossip about fashion stuff during lunch hours. 

So, here are the best times to post on TikTok as a new creator according to different industries:

  • Photography: 7 PM -10 PM
  • Restaurants: 9 AM – 12 PM
  • Musicians and Artist: 5 PM – 9 PM
  • Fashion: 6 AM – 9 AM 
  • Beauty and Skincare: 8 AM – 11 AM
  • Finance and Investments: 6 AM – 9 AM
  • Real Estate: 9 AM – 12 PM
  • Travel and Hospitality: 4 PM – 7 PM
  • E-commerce and Retail: 1 PM – 4 PM
  • Food Bloggers and Home Cooks: 10 AM – 1 PM
  • Lawyers: 6 AM – 9 AM 
  • Gamers: 9 PM – 12 PM
  • Healthcare professionals: 7 AM – 9 AM
  • Educational institutions: 3 PM – 6 PM

Best Time to Post on TikTok by Location

Another factor that impacts the best time to post on TikTok is the region. For this, identify in which region your target audience resides, and based on their activity information, make a posting schedule to get high engagement. Here is a breakdown of the best time to post on TikTok as a new creator for different regions: 

Region  Best days Best times 
USA Tuesday, Thursday, Saturday  6 am-10 am (EST)
Europe  Tuesday, Thursday, Friday 9 am-12 pm (CET)
Australia  Thursday, Friday, Sunday 6 am-9 am (AEDT)
Canada  Wednesday, Saturday, Sunday 6 am-9 am (EST)
Philippines  Monday, Wednesday, Saturday  8 am-11 am (PHT)
Africa  Wednesday, Friday, Sunday 8 am-10 am (SAST)
India  Monday, Friday, Sunday 10 am-12 pm (IST)

How to Find Your Best Posting Time on TikTok As a New Creator?

Finding your best posting time on TikTok is all about getting strategic and paying attention to your audience’s habits.

You can figure it out by starting by checking TikTok’s built-in analytics. It gives you insights into when your followers are most active. 

But if you don’t have many followers yet, you need to experiment. Post at different times of the day, early mornings, lunch breaks, evenings, and track which posts get the most views and engagement.

Pay attention to where your audience is located. If they’re in a different time zone, adjust your posting schedule to match their peak activity hours. 

And don’t be afraid to try trends. Sometimes, hopping on a trending sound or challenge at the right moment can be even more powerful than sticking to a strict schedule.

Finding your perfect posting time might take a little trial and error, but once you crack the code, you’ll be setting yourself up for consistent views, engagement, and maybe even a few viral hits! 

Additional Tips For New TikTok Creators

So, you’ve figured out the posting time, that’s great. But to truly stand out, you need to level up your game in other areas, too. Here are a few tips to stand out as a new creator:

  • Engage with your audience 
  • Experiment with trends 
  • Post quality content 
  • Stay consistent 

Wrap Up

Building your presence on TikTok as a new creator can feel like a tough journey. From figuring out your audience to understanding different regions and industries, there’s a lot to take in. You can post every day, but the key is knowing when your target audience is most active. Experiment with different timings and you’ll eventually figure out the perfect posting time.

Featured Image by Solen Feyissa on Unsplash

The post When Should New Creators Post on TikTok?  appeared first on noupe.

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