Your Website Marketing Strategy: 3 Vital Components
How effective is your website marketing strategy? If it doesn’t include all the essentials, you may need to rethink things. Otherwise, you risk leaving traffic on the table.
Make sure you’re incorporating the three important concepts outlined below into your website marketing plan. Each one has power on its own, but they’re much more powerful in combination.
1. Leverage — Leverage allows you to magnify the power of your efforts. You can use the power of article directories, for example, to rank higher in the search engines than you could otherwise. Article directories also build links without any additional effort on your part. Submit your article once, and it continues to work for you.
One of the best ways to use leverage is to spread your content around on various powerful sites. This allows you to increase your reach, get the attention of the search engines, and rank higher. Using article sites, Squidoo, and other user generated content Web properties help you reach new markets and create valuable backlinks to your site.
2. Diversification — The more keywords your site is found for, and the more traffic sources you have, the more stable your free traffic becomes. It’s pretty well established that if you can get your site to rank well for keywords with a lot of demand and competition, you’ll get more traffic. But, we often spend too much time trying to hit those hard to win for keywords.
Stable free traffic, however, is more often achieved by being found for many more lesser known keywords. The more keywords your site is found for, the more stable the traffic. Keyword diversification, therefore, should be a primary objective for any website marketing strategy.
Building more Web pages is one way to diversify. Having additional pages will result in an increase in internal links, more PageRank, and your site being found for more keywords. Another way to diversify is to create more links on other websites, especially in conjunction with substantial content. This will expand your free traffic sources.
3. Automation — Automation creates leverage, helps you diversify, and frees up your time. One way to take advantage of automation is to use software. You can use software to make directory submissions, facilitate link exchanges, republish RSS feeds, and do keyword research.
If your current website marketing strategy is feeling a little ill, try reviving it with automation, leverage, and diversification. Use leverage by creating unique content on other more powerful sites (such as article directories). If inpointing links are a weakness, seek out linking opportunities. If your site is being found for very few keywords, create more Web pages on your site. If automation is not part of your arsenal, add it now. More free traffic can be yours by implementing a few small changes.
