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Stop for a moment and take a look around you. The world we live in today looks nothing like the world we were born into.

In the last decade, technology has changed most of our daily activities, from the way we communicate and interact with other people, to the way we conduct our business. 

Technology nowadays gives a large variety of opportunities to every business owner out there, whether you’ve been in business for a day or for a decade, digitalization has played a huge role in what you’ve achieved so far. 

More or less, every company benefits these days of a digital presence that requires a meticulous focus on a digital marketing strategy.

Communication is key when it comes to keeping your customers’ loyalty and for that matter, technology provides a wide range of faster and more efficient means to communicate.

Statistics and all sorts of documents represent more than 60% of our work, so if you want to stand out and make your work noticed, you need to pay attention to the smallest details. The way you present your documents to your team, clients, possible customers, or to the general public, is just a matter of choice now because technology provides you with the right means to do it.

Unlike the classic PDF, a digital flipbook offers impactful and more engaging content, which can help you impress clients, attract customers and as a matter of consequence, achieve success with your business.  

What are digital flipbooks?

A digital flipbook is an interactive and engaging virtual representation of any kind of paper-made documents, such as presentations, certificates, catalogs, magazines, and many more.

I’m sure you have been dealing with PDFs before, whether for personal purposes or business-wise, it’s impossible not to come across this kind of document.

An interactive flipbook maker can transform your PDFs within a few clicks, into a whole different experience. Your static document format, somewhat outdated, will turn into a flipbook with 3D effects, to be more specific, you will be able to add photo-slideshows, videos, audio, links, and even embed Google maps into your presentation.

From a document that requires endless scrolling through its pages, you would obtain an interactive flipbook with a 3D flipping effect, that mimics perfectly that pleasant hand gesture you use when turning a page. 

Now let’s see what a digital flipbook “brings to the table”, in terms of business. 

1. Digital flipbooks can help you maintain brand consistency across all channels.

In order to achieve success, your brand needs to develop and maintain a consistent identity across all the channels you have at your disposal. 

Since almost everything nowadays happens on the internet it is extremely important to be a constant presence out there and engage your audience, a digital flipbook can come in handy on that matter and drive traffic to your website or blog.

As mentioned, digital flipbooks would be able to make your company more visible to your target audience, through its special features. By turning your report or presentation into a flipbook, you can add social media buttons, so your customers would be able to easily access your platforms, you can share it via email or within a few clicks, you can share your flipbooks through a link with your readers or teammates.

2. Digital flipbooks allow you to build a great marketing strategy. 

The overall purpose of a marketing plan is to engage the audience and turn them into customers.

 In order to do that, every business requires a well-structured and customer-driven marketing strategy. Using digital flipbook technology, allows you to focus your strategy and turn your businesses’ key points into sales figures.

You can create online flipbooks and present your services or products in a more appealing manner with elements of an interactive catalog that can boost up your sales. 

3. Digital flipbooks attract more readers and create audience engagement. 

The main advantage of a digital flipbook is its interactivity. In order to evolve you need to constantly innovate.

Therefore, using beautiful photo-slideshows, adding audio content, videos or virtual tours, captions, tags, or even eye-catching Gifs into your presentation, can do the trick and make your business more attractive to your customers and stand out in front of your competitors.

4. Digital flipbooks can turn your readers into customers using lead generation forms. 

If you want to increase your sales, adding lead generation forms in your flipbooks would make that happen a lot easier. Using lead forms is a great way to obtain contact details from your readers, such as email addresses, phone numbers, or even the name of the company you’re working for. All this information would make you able to directly reach the people who have already shown interest in your products or services.

5. Digital flipbooks allow you to keep track of statistics.

Statistics are a really powerful tool when it comes to the development of a business.

Digital flipbooks are able to provide you with your much-needed statistics, due to the fact that they have an integrated option that can help you see which part of your presentation engages more audience, what kind of device your customers use when they’re viewing your flipbook, the average time spent on your presentation and more. 

In addition, you can connect your Google Analytics account to your flipbook, so you would be able to see more specific details about your audience, like demographic information and other high-level elements which would help you get a better understanding of your target audience. 

Conclusion

In order to achieve your business goals, it’s crucial to have a good understanding of what impact technology can have on your company’s development and use it to its fullest potential.

If you want to keep your customers’ loyalty you need to be constantly up to date and use every means you have at your disposal to engage with them.

Digital flipbooks could be a successful solution to what your business needs in terms of efficiency and creativity, so start creating and see by yourself how this tool can boost your sales and put your business on the map.